More Attention to Price ManagementFriday, October 19, 2018 Only a few companies are aware of the true impact of a proper strategy and price management on the profitability of the organization. Ariel Baños, pricing specialist and founder of Fijaciondeprecios.com, explains why it is critical for organizations to control the variable with the most impact on their results, and details the five reasons for implementing a pricing area in companies: Revenue OptimizationTuesday, August 29, 2017 In order to solve the eternal and very difficult problem of pricing, the best thing to do is to start with a change of name. To solve the eternal and very difficult problem of pricing, it is convenient to start with a change of name. New Year, New PricesFriday, November 24, 2017 The end of the year is a good moment to take stock of a company's pricing strategy and assess possible changes. Ariel Baños, specialist in price management, explains the main steps to follow in order to successfully define the most appropriate pricing strategy for every organization. What to Do When We Have "Expensive" PricesWednesday, February 12, 2014 How do we avoid losing customers because our product or service seems too expensive? "No, thank you. It is very expensive": Key points to remember when customers object to our price. How Much Does a Logo Cost?Monday, November 15, 2021 Ariel Banos, expert in pricing strategy, presents in this article a key aspect to consider when quoting proposals for professional services. "... In his book "Pricing Creativity", Blair Enns exemplifies the big differences there can be in the price of professional work, using the cases of some famous logos.
What Uber Knows About PricingMonday, May 16, 2016 In addition to revolutionizing the concept of transport in cities, Uber is also an example of how trends in price management are changing within companies. The processes and methods followed by businesses to determine the sales prices of their goods and services are changing as fast as the tastes and preferences of consumers. Products whose prices often vary after a few hours, and "custom" prices are some of the new trends that companies are now following when setting prices. As Ariel Baños explains, the controversial and revolutionary company Uber is a very good example of new ways to set prices today. Pricing: How to Price Based on the Value Provided?Friday, May 14, 2021 Generating a trusting conversation with clients and identifying and presenting your own success stories is of utmost importance so that at the quotation stage a price is defined based on the value provided by the products and services. According to Ariel Banos, founder of Fijaciondeprecios.com, exploring the method of defining prices based on the value for the client is a recommendable resource for those who hesitate about how much to charge their clients. The Ideal Price SystemFriday, March 9, 2018 The challenge in defining the most appropriate pricing system for each company is to identify what value the products and services sold have for each customer. The founder of Fijaciondeprecios.com, Ariel Baños, explains the key elements for determining how companies should establish prices for their products and services. Baños notes, "...The price should be related to the value for each client " , but the complexity is in being clear about that value, since " ...When we buy something in general we are not completely sure of the results we will get when using it." How to Impose a Price on the MarketTuesday, December 10, 2013 Learn how to implement in your business a professional and comprehensive strategy for market dominance in pricing. By Ariel Baños President and founder of fijaciondeprecios.com Fixed Pricing and Internet PresenceMonday, February 22, 2016 With the network of all networks being the main source of information on prices, "companies should not focus on destructive competition, but communicate the differential value of their proposal." Internet: Excellent for Communicating Prices, Lousy for Communicating Value |
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