Perspectives for E-CommerceFriday, August 1, 2014 A study by DHL foresees a 10% increase in international e-commerce over the next five years, with China, Mexico and Australia the markets where the greatest growth is expected. From the study published by DHL: Online Sales: What are Consumers Looking for?Wednesday, April 15, 2020 Personal care items, vehicle accessories, food and beverages are some of the products most demanded by consumers, who have migrated to digital platforms to make their purchases. In the current scenario of confinement due to the health crisis in the region, consumers have disappeared from physical stores and have migrated to digital platforms to buy their products.
CONSUMER STUDY
Online Purchasing: What are Hondurans Looking for?Wednesday, August 19, 2020 Of the total number of people in Honduras who are looking to purchase products and services online, 21% are trying to hire an educational service, 20% are exploring options to access some financial service and 13% are looking to buy a home and garden item. The interactive information system developed by CentralAmericaData, monitors in real time the changes in consumer habits in all markets of the region, with fundamental information to understand the new commercial environment that has emerged in an accelerated manner.
MARKET TRENDS
New Normal in Guatemala: What Does the Consumer Want?Monday, July 6, 2020 Greater interest in electronic accessories and construction tools for home use are some of the changes that are evident among Guatemalans in the new commercial reality. Through a system that monitors in real time changes in consumer interests and preferences in Central American countries, developed by CentralAmericaData, it is possible to project short and long term demand trends for the different products, sectors and markets operating in the region.
MARKET TRENDS
Consumer Trends in Costa RicaTuesday, June 30, 2020 In the current scenario of changing consumer habits, interest in bicycle accessories, gardening items and beer has grown among Costa Rican consumers in recent weeks. Through a system that monitors in real time changes in consumer interests and preferences in Central American countries, developed by CentralAmericaData, it is possible to project short and long term demand trends for the different products, sectors and markets that operate in the region. Consumers in the New Commercial EraThursday, April 30, 2020 Less impulsive and more reasoned purchasing decisions and the search for product and supplier information on the Internet and social networks are some of the characteristics of consumers in the new business environment. Given the spread of covid-19, health authorities in Central American countries have been forced to restrict the mobility of people and have chosen to close most commercial establishments. "Before buying, I get informed over the Internet"Wednesday, January 5, 2011 Internet advertising is still the most influential factor for consumers when deciding to purchase electronics. Microsoft Advertising in collaboration with Carat presented the results of an investigation into what are the most influential factors behind consumer purchase decisions.
CONSUMER STUDY
Online Sales: What Guatemalans are Looking forMonday, August 24, 2020 Of the total number of people in Guatemala who are looking to purchase products and services online, 27% are looking to buy electronic equipment, 14% are looking to hire an educational service and 13% are interested in purchasing a vehicle. The interactive information system developed by CentralAmericaData, monitors in real time the changes in consumer habits in all markets of the region, with fundamental information to understand the new commercial environment that has emerged in an accelerated manner.
MARKET STUDY
Home Decoration: Evolution of Online BusinessTuesday, November 17, 2020 Between July and October 2020 the number of people in Panama who were exploring options for buying bedding online increased 36%, while the number of Salvadoran consumers looking to buy carpets grew 72%. CentralAmericaData's interactive platform, Consumer Insights, monitors in real time changes in consumer habits in all markets in the region and in other Latin American countries, with fundamental information to understand their behavior, new trends and anticipate eventual changes in their purchasing patterns.
MARKET STUDIES
Online Shopping Intention: What's Going on in Honduras?Thursday, October 29, 2020 Between July and October of this year, the number of consumers in the Honduran market who were trying to buy a decorative living room table online increased by 87%, and the number of people looking to buy a house decreased by 25%. CentralAmericaData's interactive platform, Consumer Insights, monitors in real time the changes in consumer habits in all markets in the region and in other Latin American countries, with fundamental information to understand their behavior, new trends and anticipate eventual changes in their purchasing patterns.
MARKET TRENDS
How has the Honduran Consumer Changed?Friday, July 3, 2020 Increased interest in all-terrain vehicles, pet food and hygiene items are some of the changes that are evident among consumers in this new commercial reality. Through a system that monitors changes in consumer interests and preferences in Central American countries in real time, developed by CentralAmericaData, it is possible to project short and long term demand trends for the different products, sectors and markets that operate in the region.
MARKET TRENDS
How is the Interest in E-Commerce Platforms Evolving?Tuesday, November 24, 2020 When mobility restrictions were decreed due to the covid-19 outbreak, interest in e-commerce services rebounded in all Central American markets, but, in the last few weeks a decrease in the number of Internet searches associated with the topic has been reported. Through a system that monitors in real time changes in consumer interests and preferences in Central American countries, developed by CentralAmericaData, it is possible to project short and long term demand trends for the different products, sectors and markets operating in the region. Brands: Advertising in the Age of ConfinementWednesday, June 10, 2020 With the reduction of advertising budgets, companies must invest in advertising on social networks, which must be complemented by organic traffic derived from content created on digital platforms. The outbreak of covid-19 transformed the ways in which Central American consumers behave, as quarantines and measures of restriction and social isolation decreed by governments, generated abrupt changes in purchasing habits and product search.
MARKET TRENDS
Central America: E-Commerce Still Gaining GroundTuesday, October 13, 2020 In the new normal, interest in e-commerce in the region's markets continues to rise, with Guatemala, Costa Rica and Panama being the countries that recorded the greatest increases in interactions associated with the topic. Through a system that monitors in real time changes in consumer interests and preferences in Central American countries, developed by CentralAmericaData, it is possible to project short and long term demand trends for the different products, sectors and markets operating in the region.
MARKET STUDY
E-Commerce: What do Consumers Want to Buy?Monday, June 22, 2020 Among the people who look for products and services available online in Central America, 20% try to buy electronic devices such as cell phones, video game consoles or cameras, 17% home and garden items, and 10% vehicles. The interactive information system developed by CentralAmericaData monitors in real time the changes in consumer habits in all markets in the region, with fundamental information to understand the new commercial environment that has emerged in an accelerated manner. |
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