E-Commerce: New Regional PlatformMonday, August 17, 2020 Starting in September, Hugo App will offer companies in the region an online store service, which will include a website, logistics, electronic invoicing and inventory management. The new tool of the application of Salvadoran origin will be called Hugo Business, platform that will begin to operate from September 1st in Guatemala, and in the case of El Salvador, Honduras, Nicaragua and Dominican Republic, will begin in October. The Effectiveness of Online Marketing for B2BFriday, January 14, 2011 Business to business advertisers which objectively measure the return on their investment in online marketing, believe it is more effective than traditional marketing. According to a report from AMR International, among B2B advertisers who measure the return on their advertising investment, 64% say the Internet is the media which has given them better performance (ROI). Only 32% that do not measure the ROI, expresses the same opinion. CentralAmericaData.COM Recovers Name and BrandFriday, August 14, 2009 Central America’s top business, economics and finance web portal recovers its name and original brand, and is named CentralAmericaData.COM again. This is because of the agreement with Summa Media Group ceased, under which this company marketed the site’s advertising portfolio. From now on, CentralAmericaData.COM will commercialize its own product portfolio once again. Search Engines Key to B2B DecisionsThursday, January 26, 2012 Executives of companies whose customers are other businesses, rely increasingly on the Internet to find information to guide them in the decision making process. B2B (Business to Business) companies are a growing presence on the Internet, due to the fact that the number of its customers using the Internet for their business decisions is also increasing. Central American Artificial IntelligenceFriday, March 19, 2010 In just a year and a half, and in the midst of an economic crisis, Central America’s information outsider, CentralAmericaData.COM, has become an unprecedented editorial success. From February 16th to March 18th, CentralAmericaData.COM, the region’s bilingual business website, was visited by 194.000 people, who read more than half a million pages, satisfying their needs for business, economics and finance information on Central America. Company Profile Organization that operates in Costa Rica, El Salvador, Guatemala, Honduras, Nicaragua, Panama and Dominican Republic.
Online Sales Generate Loyal CustomersWednesday, October 24, 2012 71% of consumers who buy online, return to buy again from the same vendor, whereas this percentage drops to 4% for purchases in physical stores. An article in Peru-retail.com reviews the results of a study by the Spanish consultancy firm TNS, which highlights greater loyalty from online shoppers compared to traditional buyers. Company Profile Organization that operates in Costa Rica, El Salvador, Guatemala and Honduras.
Fake University DiplomasMonday, May 18, 2015 Behind a veneer of luxury websites of supposed online universities, lucrative networks sell certifications that contain endorsements from even the US State Department. An article published by The New York Times reports on investigations carried out on the subject, apparently leading to a Pakistan-based organization which is dedicated to running a multi-million dollar business offering tailor made university diplomas, as well as renewal of knowledge and experience - real or not, by enrolling its customers in fictitious courses. A United Central AmericaWednesday, May 19, 2010 CentralAmericaData welcomes the Association Agreement with Europe, which confirms our vision of a united Central America, in which we based our regional business information portal. Just two years have gone by since CentralAmericaData.COM was born as the only regional “business-to-business” medium with exclusive online operations. It was a bet on a region integrated through commerce and business, beyond the political barriers imposed by government interests. New Website Facilitates Procedures in GuatemalaFriday, June 28, 2013 The new site, Asisehace.gt, provides information on starting a business, paying taxes, licenses, staffing and social security matters, among other things. From a press release by the Ministry of Economy in Guatemala (Mineco): New Online Commerce GuildFriday, June 22, 2018 With the aim of strengthening the legal framework for electronic commerce and facilitating the management of certifications, the Electronic Commerce Association was created in Guatemala. The new chamber will be able to affiliate all types of companies, and its main purposes are strengthening entrepreneurship, specialized training through certifications, and the promotion of rules and legal regulations for the sector. Improve The Performance of Banner AdvertisingMonday, December 13, 2010 Despite the popularity of "social media", videos and “rich media”, banners are still the workhorse of online advertising. No matter your opinion or feelings on the issue, spending on standard online banner advertising will grow 11.4% during 2011, reaching $ 6,560 million and will continue rising to $ 8,630 million in 2014. Web traffic to top online newspaper growsWednesday, January 28, 2009 Nielsen Online, reported a 16% year-over-year increase in visitors to the top 10 newspaper Web sites, growing from 34.6 million visitors in December 2007 to 40.1 million in December 2008. NYTimes.com was the number one online newspaper destination in December 2008, with 18.2 million unique visitors. USATODAY.com and Washingtonpost.com took the No. 2 and No. 3 spots, with 11.4 million and 9.5 million unique visitors, respectively (see Table 1). Measuring ROI of Online MarketingTuesday, July 7, 2009 A great concern for marketing chiefs is how to measure the return on investment of online advertising, especially brand impact. When reviewing result data of online advertising, one must separate its two basic components: |
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