7 Excellent Programs to Run Consultancies and Consultancy FirmsWednesday, May 4, 2022 The use of specific software in your consultancy or agency can bring benefits on several levels. First of all, the most obvious and evident one, which is the own and internal benefit of the business structure. If we use tools that can streamline daily procedures, we can work more efficiently and comfortably.
MARKET RESEARCH
Cleaning Products: Sector RecoversSunday, May 1, 2022 For the third quarter of 2021 imports of soaps and cleaning products in the Central American region increased by 45% reaching $128 million in purchases, the main supplier is Honduras with $79 million. Figures from the Trade Intelligence Unit of CentralAmericaData: [GRAFICA caption="Click to interact with the graphic"]
BUSINESS INTELLIGENCE
Location intelligence in supply chainsTuesday, March 1, 2022 Logistics managers need to implement location intelligence in supply chains in order to reduce delays, keep costs down, generate a competitive advantage, and thereby improve the global network of multiple carriers, service providers and physical locations from the constant threat of unexpected problems. By leveraging location intelligence, decision makers gain deeper insight into market trends, consumer behaviors, foot traffic patterns, manufacturing activity, competitors’ logistics operations and much more.
MARKET STUDY
Cleaning Products: Guatemala Main Importer in 2020Tuesday, September 28, 2021 During 2020, Guatemala continued to be the main buyer of soaps and cleaning preparations in the Central American region with $59.4 million, the supplier market was Honduras with $83.2 million, which is equivalent to 65.52%. Figures from the Trade Intelligence Unit of CentralAmericaData: [GRAFICA caption="Click to interact with the graphic"]
CASE STUDY
McDonald's Vs. Burger King: Foot traffic AnalysisFriday, September 10, 2021 Location Analytics has changed the way marketing and commercial strategies are defined in the fast-food restaurant franchise business. Understanding consumers’ behavior patterns is critical for all types of restaurants. Big Data tools play a very important role in this analysis, since they make possible to measure the foot traffic and mobility patterns of a specific area or location, among other variables.
BUSINESS INTELLIGENCE
Retail: Benefits of Data MonetizationThursday, September 2, 2021 More and more retail organizations are monetizing their data to increase revenue, boost productivity and optimize costs, enabling effective leveraging of assets, technology tools and external information to generate better results. In the retail sector, data monetization is about making better informed decisions, increasing revenue and reducing costs from access to different types of stored, categorized and accessible data. Walmart Vs. Soriana: Consumer Foot traffic AnalysisFriday, August 27, 2021 Mobility data analytics are transforming the way commercial strategies are defined in the retail business, and supermarket chains are no exception. Understanding what consumers think, what they want and what they do is critical for companies in the retail sector. This is where Big Data tools play an important role, as it is possible to measure the affluence at a location and customer behavior, among other aspects. Data Monetization: What Every Company Should KnowTuesday, August 24, 2021 The process of data monetization, a concept that until recently was present only in conversations between technology experts, is now one of the recurring topics in strategic meetings at the management level in companies. What is Data Monetization?
BUSINESS INTELLIGENCE
Business Strategy: How to Leverage Geomarketing?Wednesday, August 18, 2021 Geomarketing improves decision making, defines and implements better strategic plans by combining georeferencing information of customers and points of sale. Geomarketing is a tool whose relevance has been increasing in the decision making process of companies, because in order to define and implement strategic plans, it is important to have access to accurate information on the areas of influence of investments.
BUSINESS INTELLIGENCE
Predictive Models and the Manufacturing IndustryFriday, July 30, 2021 The manufacturing industry leverages these tools in real time in order to predict and prevent potential problems, thus maximizing the performance of operations and workforce in production plants by collecting, storing and organizing data generated by machines, devices and systems on the production floor. Predictive models combine the power of Big Data with artificial intelligence and machine learning to understand, monitor and optimize processes.
BUSINESS INTELLIGENCE
Big Data and the Last Mile BusinessMonday, July 26, 2021 The last mile is the journey of a product from the warehouse shelf to the back of a truck and the customer's door, thus being the final step in the operational process, when the package finally arrives at the consumer's door. In addition to being one of the keys to customer satisfaction, last mile delivery is the most problematic part of the shipping process. It is one of the logistics areas where Big Data can have a real impact on daily operations, offering the opportunity to optimize internal processes and better control external factors, developing qualitative and quantitative improvements in operations, supply chain areas and logistics processes, bringing significant improvements in last mile deliveries. What are Predictive Models and What are they Used for?Friday, July 16, 2021 Predictive models are statistical tools that use machine learning supported by Big Data mining to predict and forecast likely future outcomes with the help of historical and existing data by inputting multiple parameters. They can be used to predict virtually anything containing existing data, in every sector imaginable, from ratings of any program, a customer's next purchase, credit risks, decision making among others.
BUSINESS INTELLIGENCE
How does Big Data Improve Customer Relationship Management?Tuesday, July 13, 2021 CRM (customer relationship management) combined with Big Data is the practice of integrating big data into internal business processes with the aim of improving customer service and predicting customer behavior, finding patterns and trends to take advantage of sales opportunities, adjusting product and service offerings to increase profits among others. This combination improves customer analysis and leads to the creation of different data models. Concern about Possible Trade RetaliationMonday, May 31, 2021 Following Costa Rica's decision to impose requirements on the entry of avocados grown in Honduras, Costa Rican businessmen believe that these unilateral measures could generate trade retaliation for the country. Arguing that molecular biology tests detected the presence of the Avocado Sunblotch viroid in shipments from Honduras, the Costa Rican State Phytosanitary Service (SFE) decided to start taking samples to analyze Honduran avocados.
BUSINESS SOLUTIONS
Agriculture: Solutions Based on Satellite ImageryFriday, May 28, 2021 Through information solutions based on the use of satellite photos, the application of classification models and the implementation of machine learning algorithms, it is possible to optimize the management of large plantations and minimize the risks faced by crops that affect profitability per hectare planted. The growing availability of data that exists today is leading companies to seek new ways and tools to take advantage of this huge wave of information that is being generated in different business sectors. |
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