Company Profile Organization that operates in Costa Rica, El Salvador, Guatemala, Honduras, Nicaragua and Panama.
Internet Advertising Now Accounts For 16.1% of TotalFriday, August 19, 2011 Advertising expenditure is abandoning traditional media, especially print newspapers and magazines, and instead turning to digital media, where results are concrete and objective, and where there is a superior return on investment. A report published by eMarketer gives clear conclusions: The share of digital media in the advertising pie is growing at the expense of print media, in line with changes in the patterns of consumer behaviour change, which are not being reported in mainstream media, people are spending more time in front of screens connected to the Internet, where they enjoy more and better information, and interact with advertisers. Company Profile
Pyramid is a global leader Market Research & Consulting firm, specialized in Communications, Media and Technology (CMT) as well as in Emerging Markets. U.S. Online Marketing Spending GrowsWednesday, June 16, 2010 In 2010, online advertising spending will grow to $25 billion, and will represent 20% of the entire advertising market by 2014. The figures of a report by PricewaterhouseCoopers called “Global Entretainment and Media Outlook for 2010 to 2014” match the data from another study by David Hallerman, senior analyst at eMarketer. E-commerce: New Online Store in El SalvadorTuesday, August 11, 2020 The Salvadoran government has launched a digital sales platform called Market SV, a store that will offer more than 2,000 products and distribute the goods through Correos de El Salvador. The platform, which seeks to boost online sales for the country's small and medium-sized enterprises, is available on the site market.gob.sv and facilitates payment using credit cards. Measuring ROI of Online MarketingTuesday, July 7, 2009 A great concern for marketing chiefs is how to measure the return on investment of online advertising, especially brand impact. When reviewing result data of online advertising, one must separate its two basic components: The 10 Keys to a Marketing PlanThursday, September 2, 2010 An essential document which specifies the actions to be carried out in order to market a company, its products or even ourselves. Altonivel.com.mx reports on Robert Middleton's 10 steps towards building a marketing plan, applicable to organizations of any size. Advertising Spending Continues to Move to the InternetWednesday, April 8, 2009 The recession has only slowed its pace of growth. Strange as it may seem, the crisis accelerated the transition to digital advertising for many businesses. In contrast to traditional advertising, digital advertising continues to grow. Internet participation in the total expenditure on advertising is growing at least 1% annually. To put it in simple terms: Advertisers are increasingly putting more money into Internet advertising, while they are decreasing spending on newspapers, radio and magazines. What Are Marketing Managers ThinkingTuesday, March 17, 2009 Their main priority is to obtain reliable measurements of return on investment in marketing. The American Marketing Association and Duke University conducted a survey of 600 marketing executives from the United States and its results were published in eMarketer.com. How to Market Aquaculture ProductsMonday, April 15, 2013 A practical guide for aquaculture producers has been released explaning how to reach consumers and avoid common errors in distribution and marketing. From a publication by the Costa Rican Trade Promotion Office (PROCOMER): Mass Consumption and Buyer BehaviorTuesday, November 10, 2020 Greater preference for private brands, less use of cash and fewer purchases but in higher volumes, are some of the characteristics of current consumer behavior when it comes to demanding mass consumption products. In this new business scenario, market research companies continue to focus on understanding the new consumption habits of people in all countries in the region. El Salvador: International Promotion of Tourism EnterprisesTuesday, January 7, 2014 The country will be present in three international tourism fairs that will be held in January in Orlando, Madrid and Utrecht, in The Netherlands. From a press release from the Ministry of Tourism of El Salvador (Mitur): Images as Data = Business SolutionsThursday, February 4, 2021 Analyzing satellite photos to estimate the production capacity of an area or evaluating images of a product being sold on the streets to calculate its market-share are some of the business solutions that arise from the transformation of images into data. Traditionally, when teachers or businessmen wanted data, they requested surveys. Data would be ordered, in the form of numbers or boxes checked on questionnaires. |
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