españolFast Food: Expansion Plans RedesignedFriday, February 26, 2021 Relocating existing restaurants, strengthening the digital sales channel and identifying the areas where consumers are currently concentrated in order to choose the location of new stores are some of the strategies of the chains when executing their expansion plans. As a result of the covid-19 outbreak, several expansion projects were affected, which must now reinvent themselves and adapt to the new commercial reality, in which consumers have different lifestyles. Guatemala: Ratification of Mine SuspensionWednesday, February 24, 2021 Following the ruling of the Constitutional Court, the Ministry of Energy and Mines decided to temporarily suspend the rights of the Fenix mining company, located in El Estor, department of Izabal. This case dates back years, since because of a legal appeal filed by a group of neighbors, who argued that the community consultation process for the operation of the mining project was not exhausted, in mid-July 2019 the magistrates of the Constitutional Court (CC) decided to suspend the mining right license of the Fenix mining company. Cloud Services: New Service CenterFriday, February 26, 2021 Amazon Web Services announced that it will open an office in San Jose, Costa Rica, dedicated to supporting the cloud computing adoption process for organizations of all sizes, from startups to some of the oldest and most established companies. The new office will establish a local group of account executives, solution architects, partner managers, support staff and other functions for customers to engage directly with Amazon Web Services (AWS) in their local environment and language, reported the Costa Rican Coalition of Development Initiatives (Cinde). Consumers: How to Get Reliable Information?Tuesday, February 23, 2021 In order to obtain truthful and accurate information free of any bias, it is preferred to analyze consumers through their online behavior, because when conducting traditional surveys, people tend to lie to give a good impression. Although the most recommended is to analyze large volumes of data that are generated by consumers when interacting in the digital environment, surveys can work under specific conditions. Audiences, Advertising and the New NormalThursday, February 25, 2021 Given the new business context in which print media have been hit in recent years by changes in habits and audiences are on multiple channels and digital platforms, marketing and advertising teams must reinvent themselves. The most recent changes in lifestyle habits resulting from the spread of covid-19 have combined with the increased use of digital platforms, a phenomenon that was already evident before the pandemic. Cleaning Products: Opportunities in El SalvadorFriday, February 19, 2021 During 2020, total sales of cleaning chemical products in the Salvadoran market reached $143 million, 13% more than what was reported in 2019, with Guatemala, Honduras, Costa Rica and Mexico being the main suppliers of local companies. institutional channel, which have shown an average annual growth of 5% in the last five years, according to a study by the Foreign Trade Promoter of Costa Rica (Procomer). Finance: Optimism for New InstrumentWednesday, February 24, 2021 Negotiable certificates of deposit, a new investment tool that was authorized in El Salvador, generates expectations because it promises to improve the yield of savings and may be processed with no need to register it in an agency. The Standards Committee of the Central Reserve Bank (BCR) authorized on February 2, 2021 the new investment tool called negotiable certificates of deposit (CDN). Beverages: $60 Million Investment in Industrial PlantThursday, February 11, 2021 In Guatemala, the Embotelladora Los Volcanes, which produces and distributes Coca-Cola brand beverages, is executing expansion works at its industrial plant located in the department of Retalhuleu, a project that required an investment of $60 million and is expected to be completed in April 2021. The project began in March 2019; however, due to the covid-19 outbreak, work was suspended and it was only in the second half of 2020 that work was reactivated. Logistics Development: What Investment is Needed?Monday, February 15, 2021 Investment in the construction of new ports is essential for a country like Panama, whose economy depends heavily on the logistics sector, to continue to compete globally in the coming years. Since nearly one third of Panama's Gross Domestic Product is created by the logistics sector, the development of this productive activity is of great importance for the country. Medical Devices: Industrial Plant to be ExpandedThursday, February 18, 2021 Bomerics, a company engaged in the manufacture of medical devices, announced that it will invest in the expansion of its operations plant located in Zona Franca Zeta, province of Cartago. The new facilities will have an area of 10,200 m2, which doubles the 4,600 m2 it currently has. According to a press release from the Costa Rican Coalition of Development Initiatives (Cinde), the investment will allow the company to develop a full-service, vertically integrated business model.
MARKET TRENDS
Central American Consumer: Trends at the beginning of 2021Monday, February 15, 2021 During January of this year in the countries of the region, consumers increased their interest in vehicle and home insurance, advertising services, motorcycles, vegetarian food and apartment rentals. Through a system that monitors in real time changes in consumer interests and preferences in Central American countries, developed by CentralAmericaData, it is possible to project short and long term demand trends for the different products, sectors and markets operating in the region.
CASE STUDY
Geomarketing: Real Success StoriesThursday, February 18, 2021 Making decisions based on models that collect sociodemographic information of the area, characterizing the commercial environment of the possible locations of new stores and including data on the tastes and preferences of potential customers, reduces the risks of investments in the opening of new points of service. The work teams and "data driven" companies, organizations that are based on the efficient use of data as the axis of all their processes, have found in the Commercial Intelligence and Geomarketing solutions, a possibility to reduce the risks in new investments associated with expansion plans and opening of new stores. Pricing Strategy: What NOT to sayFriday, February 12, 2021 "The cost determines my selling price" and "let's lower prices to win customers and then start raising them" are some of the phrases that should be avoided when designing a pricing strategy. Ariel Banos, founder of Fijaciondeprecios.com, has identified five phrases that are dangerous and that companies should avoid applying when designing their price management strategy. Vertical Housing: New Investment in Costa RicaFriday, February 19, 2021 Construction began on the second building of the Torres Los Yoses residential complex, the new building will have 19 levels, will house 119 apartments and will require a total investment of approximately $18 million. According to information provided by Grupo Inmobiliario Del Parque, developer of the project, which is located at the entrance of Los Yoses neighborhood in the country's capital, the new tower, whose groundbreaking ceremony was held on February 19, 2021, will have about 16,500 square meters of construction and the building works are expected to be completed in January 2022. Limited Incentives for Business Start-UpsMonday, February 8, 2021 Two years after the Law to Strengthen Entrepreneurship came into force in Guatemala, only 40 companies have been registered under the figure of Entrepreneurship Companies, a situation that is partly explained by the lack of incentives provided by the legal framework. On January 29, 2019, the Law to Strengthen Entrepreneurship came into force, which provides for the creation of training centers in the country and facilitates access to credit for small entrepreneurs. |
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Wednesday, March 3, 2021 - last update: 5:15 pm
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