Case Study
Retail analytics: Sodimac Homecenter Vs. The Home DepotWednesday, November 10, 2021 Retail home improvement franchises need to apply location intelligence techniques and foot traffic analytics to identify consumer mobility patterns, in order to maximize sales and generate more efficient expansion models. The correlation between foot traffic, visits, sales, and the success of hardware home improvement franchises have been studied and proven, so the development of this type of analysis has become a priority in the site selection process and expansion modeling.
CASE STUDY
Competitor analytics: Home Depot Vs. Lowe’s home improvementMonday, November 1, 2021 Retailers are already implementing Big Data tools such as location intelligence and foot traffic analytics to understand consumer mobility patterns, measure foot traffic at each store, understand the performance of their outlets, and estimate competitor turnover. Footfall analytics, location intelligence, and POI analytics have revolutionized the way the retail and home improvement industries implement expansion, commercial and operational strategies.
BUSINESS INTELLIGENCE
How does Data Analytics improve Outdoor Advertising?Tuesday, September 28, 2021 Location intelligence and mobility analytics allow companies to create Out-of-Home advertising strategies focused 100% on the tastes and preferences of the people who pass through each point. In outdoor advertising (OOH), knowing in depth the consumers who pass through the point where the advertising will be exposed is crucial to maximizing as much as possible the return on investment. How to Boost Sales with Artificial IntelligenceTuesday, August 24, 2021 New data management methodologies now allow retailers to take advantage of even the smallest piece of information to generate valuable insights that help optimize their marketing and customer loyalty strategies.
BUSINESS INTELLIGENCE
Business Strategy: How to Leverage Geomarketing?Wednesday, August 18, 2021 Geomarketing improves decision making, defines and implements better strategic plans by combining georeferencing information of customers and points of sale. Geomarketing is a tool whose relevance has been increasing in the decision making process of companies, because in order to define and implement strategic plans, it is important to have access to accurate information on the areas of influence of investments.
CASE STUDY
Location analytics can drive retailers to successWednesday, August 4, 2021 Retail companies are already implementing Big Data and geolocation analytics tools to understand consumer mobility patterns, measure foot traffic in each store, understand the performance at their points of sale and estimate competitors’ turnover. Big Data techniques allow the recollection of large volumes of geospatial and anonymous data from various mobile devices such as cell phones, computers, tablets, etc., making possible to generate different detailed and general analysis that help to solve any kind of business problems in any specific sector.
BUSINESS SOLUTIONS
Big Data: How Many Visits Receives My Store Vs. the Competition?Wednesday, June 23, 2021 Analyzing the number of consumers who visit the establishments of any retail company, establishing the days and hours of greatest affluence and comparing it with competing sales points, is possible with Big Data techniques that allow the collection and analysis of large volumes of mobility data. The millions of anonymized data generated every second by cell phones in all markets around the world make it possible to make increasingly accurate estimates of the levels of customer traffic received by commercial establishments. Furniture and Home: Rise in DemandFriday, November 13, 2020 Since people are staying at home more because of changing consumer habits, Guatemalan entrepreneurs say that kitchen furniture, pergolas and other household items have been in the greatest demand. Because of the economic crisis that resulted from the covid-19 outbreak, sales goals will not be met this year. Prior to the start of the pandemic, Guatemalan entrepreneurs in the sector estimated that by 2020 the amount of furniture and wood products sold would be $210 million, but in the current context, they forecast that the figure will be reduced to $160 million.
MARKET STUDY
Online Business: What's Going On in Panama?Tuesday, November 10, 2020 When comparing July and October 2020, the number of consumers in the country who were exploring options to buy a Ford brand vehicle through the Internet increased 30%, and the number of people looking to buy a photographic lens decreased 29%. CentralAmericaData's interactive platform, Consumer Insights, monitors in real time changes in consumer habits in all markets in the region and in other Latin American countries, with fundamental information to understand their behavior, new trends and anticipate eventual changes in their purchase patterns.
MARKET STUDIES
How do Purchasing Intentions Vary in Guatemala?Monday, October 26, 2020 When comparing July and October 2020, the number of consumers in the country who were trying to buy a coffee machine via online increased by 87%, and the number of people looking to buy a cell phone increased by 13%. CentralAmericaData's interactive platform, Consumer Insights, monitors in real time the changes in consumer habits in all markets in the region and in other Latin American countries, with fundamental information to understand their behavior, new trends and anticipate eventual changes in their purchasing patterns.
MARKET STUDIES
How is the Intention to Buy Online evolving?Friday, October 23, 2020 Between July and October 2020 in Central America the number of people trying to buy home office furniture online increased 71%, and the number of consumers looking for car insurance policies grew by 8%. CentralAmericaData's interactive platform, Consumer Insights, monitors in real time changes in consumer habits in all markets in the region and in other Latin American countries, with fundamental information to understand their behavior, new trends and anticipate eventual changes in their purchasing patterns. Retail and Digital TransformationFriday, June 12, 2020 Considerable investments in the digitalization of operations, the closure of small stores and the expansion of the commercial area of the best located sales points, is part of the strategy that companies are beginning to implement in the new context of business transformation. Managers of large corporations agree that several companies were already making progress in digitizing sales and operations, but the pandemic ended up persuading decision makers of the need to focus on online sales, and simultaneously accompany it with a plan to transform physical stores. Furniture: Vertical Housing and New TrendsWednesday, November 27, 2019 Explained by the increase in vertical housing construction, in Guatemala manufacturer’s report that in recent year’s furniture designed for confined spaces has gained popularity and has become a trend in the local market. Businessmen in the sector agree that since 2015 this trend began to be noticed in the country and some local manufacturers estimate that the demand for compact furniture has increased 40% in the last four years.
MARKET STUDY
Furniture in Panama: Who Leads the Business?Thursday, September 26, 2019 In the importation of home and office furniture, it is estimated that Muebles Jamar S.A., Furniture City S.A. and Pricesmart S.A., account for around 10% of the market share. The platform "Company's Corporate System", complied by the Business Intelligence Unit at CentralAmericaData, provides data on the companies according to sector, main activity, volume and figures of their imports, exports and other relevant data. Company Profile
We offer all Latin American elder care homes to our American seniors. We charge NOTHING for posting these elder care homes in Latin America. We need only the information about them and photos. |
|