E-Commerce Boom = Business Culture ChangesMonday, September 7, 2020 The transformation of purchasing habits caused by the boom in e-commerce at a regional level, forced companies to accelerate the process of implementing their plans, because now they must enhance their digital strategies and change their business culture. The outbreak of covid-19 and the restrictions to the mobility of people, caused the ideal scenario for the first eight months of the year in the Central American markets to report a clear upturn in interest in e-commerce services, with Guatemala, El Salvador, Honduras and Panama being the countries that registered the greatest increases in interactions associated with the topic. Walmart Announces $800 million Investment in Central AmericaTuesday, March 15, 2016 This year multinational plans to invest that amount in remodeling, maintenance, new units, electronic commerce, and logistics and distribution. From a statement issued by Walmart of Mexico and Central America: E-Commerce, Consumers and BehaviorThursday, April 29, 2021 In Costa Rica, most of the customers who make purchases through digital channels are young women, a good part of this group of people resides in San Jose and buy through social networks. E-commerce has become important in all markets, especially since the declaration of emergency due to the outbreak of Covid-19 and the restrictions on the mobility of people imposed by Central American governments. E-Commerce and New ChallengesMonday, March 22, 2021 Keeping online inventories as close as possible to their customers through the strategic location of emerging distribution centers, micro-distribution centers and dark stores is currently one of the most important challenges for companies. Due to the change in consumer habits, the restrictions imposed by the pandemic and the popularization of online commerce, companies are busy optimizing their distribution channels for Internet sales. Retail, Behavior Change and Hybrid SystemsMonday, September 21, 2020 Merging E-commerce models and face-to-face sales, through the implementation of apps that allow shopping in a physical store without going through the checkout line or selecting a fitting room from a cell phone, are the challenges for companies in the new reality. In order to adjust to the new demands and challenges that arose from the covid-19 outbreak, at a global level companies are focused on understanding the trends that will predominate among consumers in the short and medium term. Evolution in Consumer HabitsWednesday, May 13, 2020 In the new post covid-19 reality, most consumers will cut back on spending, save more and stock up on goods, and in the e-commerce field, most people who shop online will be willing to wait up to two days to receive their product. The new commercial reality that emerged in an accelerated way due to the health crisis, forces companies to quickly understand the changes in the consumption habits of their customers and how to take advantage of the opportunities that derive from this transformation in business. New Normal: Beyond DigitalizationTuesday, August 4, 2020 The abrupt change in consumer habits forced companies to digitalize their operations and sales, but the challenges do not stop there, as companies will have to implement effective logistics systems to reach their customers. In the current scenario emerging in an accelerated way due to the spread of covid-19, it is estimated that the digitalization plans that companies were planning to execute in a period of 1 to 3 years, are now being implemented in a few weeks. E-commerce and Customer SatisfactionWednesday, June 17, 2020 In the new context of accelerated growth of e-commerce, most consumers claim to have had problems buying online, with delivery time failures and lack of service for their area being the most frequent complaints. From June 8-12, a survey was conducted in Guatemala to measure people's perception of e-commerce, which has gained ground since Central American countries decided to decree severe household quarantines because of the covid-19 outbreak. New Virtual Mall in Costa RicaMonday, November 30, 2020 Lincoln Plaza began operating a virtual platform in which customers can purchase products that are sold in the physical stores that already operate in the property. EPK, Uno Sports, Claire's, Totto, Xiami, Miniso, TOYS, Liberia Internacional, Opticas Munkel, Aldo Nero, Ibiza and GNC, are some of the stores that will offer their products through the new digital platform.
CONSUMER STUDY
Online Sales: What are Consumers Looking for?Monday, August 10, 2020 Among the people in Costa Rica who are looking for products and services to buy online, 32% try to acquire home and garden items, 28% seek to hire some educational service, and 14% explore the purchase of a vehicle. The interactive information system developed by CentralAmericaData, monitors in real time the changes in consumer habits in all markets of the region, with fundamental information to understand the new commercial environment that has emerged in an accelerated manner.
CONSUMER STUDY
What does the Salvadoran Consumer Buy Online?Wednesday, August 26, 2020 25% of the people in El Salvador who seek to purchase products and services online try to hire an educational service, 21% seek access to a financial service and 19% are interested in acquiring electronic equipment. The interactive information system developed by CentralAmericaData, monitors in real time the changes in consumer habits in all markets of the region, with fundamental information to understand the new commercial environment that has emerged quickly.
CONSUMER STUDY
Online Purchasing: What are Hondurans Looking for?Wednesday, August 19, 2020 Of the total number of people in Honduras who are looking to purchase products and services online, 21% are trying to hire an educational service, 20% are exploring options to access some financial service and 13% are looking to buy a home and garden item. The interactive information system developed by CentralAmericaData, monitors in real time the changes in consumer habits in all markets of the region, with fundamental information to understand the new commercial environment that has emerged in an accelerated manner. Challenges of Seasonal SalesWednesday, November 11, 2020 Maintaining proper inventories to meet demand, having a robust logistics system and an electronic sales channel that protects your customers when they make a purchase, are part of the challenges that businesses face in this new reality. With "Black Friday" and Christmas approaching, commercial establishments in the region are beginning to apply their sales and promotion strategies, with which they will try to recover part of their income. Shopping Centers Prepare for the New RealityMonday, July 20, 2020 Encouraging online sales so that customers can pick up products without getting out of their vehicles is the commitment of some Panamanian shopping centers to comply with the safety protocols that will be required in this new commercial reality. Due to the threat of the spread of covid-19, since mid-March, Panamanian authorities decided to close the shopping centers. E-commerce and Mass ConsumptionMonday, March 4, 2019 It is predicted that "great growth opportunities for retailers and consumer brands, if they know how to exploit the information to meet the needs of current buyers. From Procomer's article "Trends in e-commerce of mass consumption": |
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