From Digital to Physical: How Does the Consumer Choose?Thursday, October 15, 2020 With the accelerated arrival of the new commercial reality, consumers no longer divide the world between the physical and the digital, since now the purchasing processes are a constant succession that combines both aspects. Due to the transformation of consumer habits that had been occurring since before the covid-19 crisis and that has now accelerated, companies are focusing on understanding how people decide on the purchases they make. Business Intelligence: Data as MapsTuesday, March 9, 2021 The large volumes of information that are generated at every moment in the digital environment allow transforming data into maps, tools that serve for the development of Business Intelligence solutions that are used by business leaders in all sectors. After associating spatial or geographic information with phenomena that decision makers are interested in knowing and analyzing, it is possible to transform the data into digital maps, tools that allow companies to understand the environment of the locations of a commercial establishment, optimize their commercial routes, among other uses.
GEOMARKETING SOLUTIONS
Geomarketing and Decision MakingWednesday, May 27, 2020 Knowing the interests of potential customers and their location, their spending capacity and their ages, is fundamental to making decisions such as where to open a new sales point, or to define how to reach certain types of customers. In CentralAmericaData we developed a geomarketing tool based on interactive isochronous maps, through which you can identify where people are and what characteristics they have as consumers. The map incorporates, for any Central American country, the variables population, income, average monthly expenditure and consumer interests. With this information, it is possible to identify potential clients and define promotional strategies accordingly, or also explore home delivery times from any sales point.
CONSUMER STUDY
Profile of the High Purchasing Power ConsumerThursday, August 13, 2020 In San Salvador, in the Maquilishuat and San Benito neighborhoods, there are high purchasing power consumers who are interested in photography, pets, cosmetics and tennis. Through a Geomarketing tool developed by CentralAmericaData and based on interactive maps, it is possible to identify where people are and what characteristics they have as consumers, in any country.
GEOMARKETING SOLUTIONS
Where are the Consumers Who Spend the Most?Monday, April 20, 2020 Lomas de Guijarro, Colonia Florencia and Villas del Real are some of the sectors where the consumers with the highest purchasing power are concentrated in Tegucigalpa. Through a geomarketing tool, developed by CentralAmericaData and based on interactive maps, it is possible to identify where people are and what characteristics they have as consumers.
GEOMARKETING SOLUTIONS
Sales Points and Potential MarketWednesday, April 15, 2020 The location of a sales point in any city in Central America can yield significantly different results, since the concentration of people on site, the expense they incur and the estimated time for home delivery in the area all have a significant influence. In CentralAmericaData we developed a geomarketing tool based on interactive maps, through which it is possible to identify where people are and what characteristics they have as consumers.
GEOMARKETING SOLUTIONS
The Value of Knowing Where Our Customers AreTuesday, May 12, 2020 The Mega Mall is a sales point in San Pedro Sula, Honduras, which holds a captive market of more than 78 thousand people, which can be covered with home delivery just five minutes away by car. At CentralAmericaData we developed a geomarketing tool based on interactive isochronous maps, through which you can identify where people are and what characteristics they have as consumers. The map incorporates, for any Central American country, the variables population, income and average monthly expenses. With this information, it is possible to identify potential clients and define promotional strategies accordingly, or also explore home delivery times from any point of sale.
GEOMARKETING SOLUTIONS
Costa Rica: Where Are and How to Reach Consumers?Friday, May 22, 2020 Multiplaza Curridabat and its surroundings is a commercial point that in the country monopolizes a captive market of more than 17 thousand people, which can be covered with home deliveries just five minutes away by car. In CentralAmericaData we developed a geomarketing tool based on interactive isochronous maps, through which you can identify where people are and what characteristics they have as consumers. The map incorporates, for any Central American country, the variables population, income and average monthly expenses. With this information, it is possible to identify potential clients and define promotional strategies accordingly, or also explore home delivery times from any point of sale. E-commerce, Logistics and Happy CustomersTuesday, May 26, 2020 Identifying and correcting failures in the logistics process of product delivery, while maintaining the satisfaction levels of their customers, who demand facilities to buy online, is the main challenge facing companies in the new commercial "normality". The outbreak of covid-19 in Central America and the severe home quarantines decreed by the governments, caused the market to undergo deep changes and to be deeply and rapidly transformed, to the point of establishing a new commercial reality. Retail: Prices vs LocationTuesday, January 7, 2020 In the retail business, the closeness and proximity of sales channels is becoming increasingly important for consumers, and may even be more decisive than product prices. Consumer behavior has been changing in recent years, with increasing access to the Internet and the growth of tools and applications that allow not only searching for information, but also making online purchases.
CONSUMER STUDIES
Snacks: What Brands Are Consumers Considering?Friday, September 11, 2020 In Central America about 5 million people show interest in snacks or chips on the Internet, being Lay, Doritos, Cheetos and Ruffles some of the brands with the highest positioning in the minds of consumers with high purchasing power. An analysis of the interests and preferences of consumers in Central America, prepared by the Trade Intelligence Unit of CentralAmericaData, shows interesting results on the preferences and tastes of people in food and all types of products or services, as well as restaurant chains and activities. Brands: Advertising in the Age of ConfinementWednesday, June 10, 2020 With the reduction of advertising budgets, companies must invest in advertising on social networks, which must be complemented by organic traffic derived from content created on digital platforms. The outbreak of covid-19 transformed the ways in which Central American consumers behave, as quarantines and measures of restriction and social isolation decreed by governments, generated abrupt changes in purchasing habits and product search.
GEOMARKETING SOLUTIONS
Sales Points and Captive MarketsThursday, May 14, 2020 Cascadas Mall is a shopping center in the Honduran capital that has, just five minutes away by car, a market of 19 thousand people, of which 32% are interested in food such as pizzas. In CentralAmericaData we developed a geomarketing tool based on interactive isochronous maps, through which you can identify where people are and what characteristics they have as consumers.
MARKET TRENDS
Interior Design: Trends and InterestsTuesday, March 30, 2021 During the first weeks of 2021, interest in home interior design measured through online searches and mentions in conversations in the digital environment, increased in Panama, Costa Rica, Dominican Republic, Honduras and Guatemala. Through a system that monitors in real time the changes in the interests and preferences of consumers in Central American countries, developed by CentralAmericaData, it is possible to project short and long term demand trends for the different products, services, sectors and markets operating in the region.
GEOMARKETING SOLUTIONS
Hospitals: How to Choose the Best LocationThursday, September 3, 2020 Paitilla Hospital, located on 53rd Street in Panama City, is a point that is 15 minutes away by car, and has a potential market of 380 thousand consumers, of which 13% are interested in health care issues. Using the Geomarketing solutions we have developed for our clients, CentralAmericaData's Trade Intelligence team analyzed the environment of some of the main hospital locations in Central America. Below is an extract of the study's findings. |
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