Business Intelligence: Data as MapsTuesday, March 9, 2021 The large volumes of information that are generated at every moment in the digital environment allow transforming data into maps, tools that serve for the development of Business Intelligence solutions that are used by business leaders in all sectors. After associating spatial or geographic information with phenomena that decision makers are interested in knowing and analyzing, it is possible to transform the data into digital maps, tools that allow companies to understand the environment of the locations of a commercial establishment, optimize their commercial routes, among other uses.
BUSINESS INTELLIGENCE
Foot traffic analytics in MadridFriday, December 17, 2021 Heat maps are used by any business sector to identify foot traffic and vehicular mobility patterns in an area or point of interest, as their visualization presents multiple pieces of data in a way that makes immediate sense. Heat maps can be used to identify foot traffic patterns from a country-level scale to a more detailed level such as the infrastructure of a store or building.
GEOMARKETING SOLUTIONS
Geomarketing and Decision MakingWednesday, May 27, 2020 Knowing the interests of potential customers and their location, their spending capacity and their ages, is fundamental to making decisions such as where to open a new sales point, or to define how to reach certain types of customers. In CentralAmericaData we developed a geomarketing tool based on interactive isochronous maps, through which you can identify where people are and what characteristics they have as consumers. The map incorporates, for any Central American country, the variables population, income, average monthly expenditure and consumer interests. With this information, it is possible to identify potential clients and define promotional strategies accordingly, or also explore home delivery times from any sales point.
GEOMARKETING SOLUTIONS
Expansion Plans and Location PotentialTuesday, February 2, 2021 In order to reduce the risks assumed when executing a plan to open new points of sale, it is crucial to rely on geomarketing solutions that provide key data on the commercial environment of each potential location. Using Geomarketing solutions we have developed for our clients, CentralAmericaData's Business Intelligence team analyzed the environment of some of the main shopping malls in Central America. Below is an overview of the findings of the study.
GEOMARKETING SOLUTIONS
Hospitals: How to Choose the Best LocationThursday, September 3, 2020 Paitilla Hospital, located on 53rd Street in Panama City, is a point that is 15 minutes away by car, and has a potential market of 380 thousand consumers, of which 13% are interested in health care issues. Using the Geomarketing solutions we have developed for our clients, CentralAmericaData's Trade Intelligence team analyzed the environment of some of the main hospital locations in Central America. Below is an extract of the study's findings.
GEOMARKETING SOLUTIONS
Sporting Goods: Which Area Could Sell More?Friday, November 6, 2020 The Decatlón X store, located in Guatemala City in Pradera Zone 10, has a potential market of 225,000 consumers 15 minutes away by car, 47% of whom are interested in basketball and 9% in swimming. Using the Geomarketing solutions that we have developed for our clients, CentralAmericaData's Trade Intelligence team analyzed the environment of some of the main locations of the establishments dedicated to the sale of sports articles, operating in the countries of Central America. Below is an extract of the findings of the study.
GEOMARKETING SOLUTIONS
Enterprise Solutions: Logistics ApplicationsWednesday, March 24, 2021 Identifying whether in the logistics chain of crates used for beverage transportation there are possible illegitimate uses and detecting the points in the process where theft is more likely to occur, are part of the problems that can be solved through business intelligence methodologies. Nowadays, companies and work teams make decisions and design their business strategies through data analysis and the use of tailor-made Business Intelligence solutions.
GEOMARKETING SOLUTIONS
Vegan Foods: Consumers and Potential MarketsWednesday, June 3, 2020 How many people are interested in this type of food, where they are located, how old are they and what is their monthly spending level, are some of the questions that can be answered with the use of specialized geomarketing tools. At CentralAmericaData we have developed a geomarketing tool based on interactive maps, through which it is possible to identify where people are and what characteristics they have as consumers. The map incorporates, for any country in Central America, variables such as population, income, average monthly expenditure and consumer interests. With this information, it is possible to identify potential clients and define promotional strategies accordingly, or also explore home delivery times from any point of sale.
CASE STUDY
Geomarketing: Real Success StoriesThursday, February 18, 2021 Making decisions based on models that collect sociodemographic information of the area, characterizing the commercial environment of the possible locations of new stores and including data on the tastes and preferences of potential customers, reduces the risks of investments in the opening of new points of service. The work teams and "data driven" companies, organizations that are based on the efficient use of data as the axis of all their processes, have found in the Commercial Intelligence and Geomarketing solutions, a possibility to reduce the risks in new investments associated with expansion plans and opening of new stores.
GEOMARKETING SOLUTIONS
Urban Mobility and Commercial IntelligenceWednesday, April 28, 2021 Estimating transportation costs per person, calculating the floating population that travels through a certain sector and establishing their socioeconomic level, is essential to know exactly what should be the right location for a new station to serve customers who demand mobility services within the cities. Every day there are more and more work teams and data driven companies that have found in Commercial Intelligence and Geomarketing solutions a possibility to reduce risks in new investments associated with expansion plans and opening of new service points.
SOLUCIONES DE GEOMARKETING
Central America: Potential Market for Coffee ShopsTuesday, August 18, 2020 Starbucks of Condado Concepción, located on the road to El Salvador, Guatemala, is a sales point that at a distance of 15 minutes by car, has a potential market of more than 150 thousand consumers, and of this group of people 43% are interested in coffee. Using the Geomarketing solutions we have developed for our clients, CentralAmericaData's Trade Intelligence team analyzed the environment of some of the main coffee shop locations in Central America. Below is an extract of the study's findings.
GEOMARKETING SOLUTIONS
Fitness Centers, Locations and Business StrategiesMonday, December 7, 2020 World Gym, which in El Salvador is located in Antiguo Cuscatlan, has a potential market of 266,000 consumers 15 minutes away by car, of which 13% are interested in yoga and 12% in weight training. Using the Geomarketing solutions that we have developed for our clients, CentralAmericaData's Trade Intelligence team analyzed the environment of some of the main locations of the fitness centers, which operate in the countries of Central America. Below is an extract of the study's findings. Company Profile
Distributor for Garmin satellite navigation equipment in Costa Rica, as well as GIS digital maps for use with Garmin GPS, Magellan, and phones with GPS navigation capability. Company Profile Organization that operates in Costa Rica, El Salvador, Guatemala, Honduras, Nicaragua and Panama.
INTERACTIVE INFORMATION SYSTEM
New Commercial Reality: How to Reach CustomersMonday, April 13, 2020 Locating customers and estimating their potential consumption, choosing strategic locations for distribution points and calculating product delivery times are some of the tasks that occupy companies in this context of changing consumption patterns. Many of the changes in purchasing patterns resulting from the crisis generated by the Covid-19 virus in the region will not be temporary; several of them are here to stay. |
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