españolConsumer Confidence Still DecliningFriday, May 31, 2019 Consistent with the pessimism with which the population of Costa Rica perceives the general state of the economy since August last year, between February and May this year the Consumer Confidence Index fell two points. In May 2019, the Consumer Confidence Index (CCI) fell almost two points from February. Currently, the ICC is 32.9 points (on a scale of zero to 100) and three months ago was 34.8 points, according to the report released by the School of Statistics of the University of Costa Rica. Trends 2012: Consumers matureThursday, December 22, 2011 Consumers in emerging markets increasingly appreciate brands that push the limits, engage in much more frank communications, bolder innovations, more extravagant tastes, and even risqué experiences. Traditionally conservative, consumers in emerging markets are following the trend of countries in advanced economies, as urbanization growsg and consumption patterns become global. This produces minds open to products and advertising campaigns that are open, sincere, and even disruptive. Consumers: Pessimism Increases in Costa RicaThursday, August 29, 2019 Between February and August of this year, the Consumer Confidence Index decreased six points, as a result of people not perceiving effective and short-term measures that tend to revive the national economy. The current level of confidence reflects consumers pessimistic about the economic situation, a condition that has been present for a year, according to the report prepared by the School of Statistics of the University of Costa Rica. Consumers: Who are the Most Optimistic?Wednesday, February 3, 2021 Regarding what is expected economically for 2021, in Nicaragua, El Salvador, Panama and Honduras there is more optimism among consumers, while in Guatemala and Costa Rica the percentage of people who believe that the situation will improve this year is lower. According to the survey conducted by Kantar to measure the perception of households in Central America, at regional level 12% of consumers consulted believe that the economic situation in their country will improve during 2021, 23% expect it to be the same and 65% predict that it will be worse. 2021: New Commercial Reality, New ConsumersTuesday, January 5, 2021 In the new business reality, most Central American consumers have borrowed more than usual, spent less on snacks and personal care items, and migrated to cheaper brands than they used to before the pandemic. Central America faced a severe economic crisis during 2020, which stemmed from the global covid-19 outbreak. Trends for 2012: CrowdsourcingFriday, December 16, 2011 Problem solving using consumer contributions will increase, encouraging the development of solutions to make such contribution possible with minimal effort. Reporting road conditions or traffic difficulties using mobile phones equipped with GPS and accelerometers, is popular in most big cities, and is one of the best examples of Crowdsourcing. New Reality: Changes in Consumption PatternsFriday, August 28, 2020 In the new business scenario consumers have increased the demand for household disinfection products, fruits, vegetables, vitamins and medicines, consumption patterns that could be maintained in the medium and long term. When the first cases of covid-19 were reported in Central America in March, the first reaction of people was to make compulsive purchases. Some of the products that were purchased in excess during March and April now record a drop in sales and are facing a time of contraction in demand. Costa Rican Consumer ProfileMonday, September 2, 2013 Changes have been detected in loyalty, attitude to the environment, lifestyle and consumption, and rationalising purchasing processes . A study commissioned by the Financial Intelligence Unit of El Financiero has detected that "Costa Rican consumers are not as loyal to businesses and brands as they were a year ago , preferring to use the avalanche of offers and promotions offered by the market. In fact, 44% only buy when prices are low and think that all establishments sell the same thing. " Another 50 million Consumers in Latin AmericaTuesday, November 13, 2012 In just six years the number of people in Latin America with middle class purchasing power increased from 103 to 152 million. Beyond showing the extraordinary achievement that it means to have taken 50 million out of poverty, the report "Economic Mobility and the Rise of the Latin American Middle Class'', by the World Bank, points clearly to one of the fundamental reasons for global investor interest in the countries of the region: it has 50 million more consumers. Six Green Consumer MythsFriday, September 4, 2009 If you ask a consumer whether they care about the environment, they’ve been trained to say “yes,” even though their purchasing behavior suggests otherwise. The Shelton Group, an ad agency focused on the green market, surveyed the consumers who could be classified as green and found six myths that are “shattering the stereotypes of the green consumer.” Ten trends for the next ten yearsThursday, November 5, 2009 "Change is the law of life. And those who look only to the past or present are certain to miss the future." John F. Kennedy. For the study "Delivering Tomorrow - Customer Needs in 2020 and Beyond", Deutsche Post DHL has brought together experts from around the world to provide opinions and analyses on future trends in the global economy. Panamanian Consumer: Confidence Improves at a Slow PaceFriday, April 9, 2021 During March 2021, the Panamanian Consumer Confidence Index increased 2% with respect to the level reported in January of this year, this slight increase is reported in the context of the economic reactivation process of local production. According to the survey conducted by the Chamber of Commerce, Industries and Agriculture of Panama (CCIAP), in strategic alliance with The Marketing Group, expectations on the probability of saving money decreased 3 percentage points, presenting a result of 75 points, below the equilibrium point, for the measurement of March 2021, so it remains at levels of marked distrust. Business, Mistrust and UncertaintyThursday, January 21, 2021 Although the restrictions imposed by the pandemic have been relaxed, consumers continue to show signs of mistrust in the current situation, behavior that could put pressure downward on spending on products and services considered to be discretionary. In 2020, when the effects of the pandemic that caused the spread of covid-19 began to become evident, it was anticipated that consumer habits would change, since in a complicated economic scenario full of uncertainty, people would be more careful when spending. Consumers: Confidence Improves, Uncertainty RemainsThursday, November 28, 2019 Although between August and November 2019 the confidence index grew 13% in Costa Rica, consumers still have a significant degree of uncertainty. El resultado muestra que, aunque la confianza se incrementó significativamente en los últimos tres meses, lo hizo en una magnitud moderada. Esto significa que, pese al aumento de la confianza, los consumidores todavía conservan un grado de incertidumbre importante. E-Commerce, Consumers and BehaviorThursday, April 29, 2021 In Costa Rica, most of the customers who make purchases through digital channels are young women, a good part of this group of people resides in San Jose and buy through social networks. E-commerce has become important in all markets, especially since the declaration of emergency due to the outbreak of Covid-19 and the restrictions on the mobility of people imposed by Central American governments. |
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Tuesday, February 7, 2023 - last update: Thursday, 9:43 pm
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