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BUSINESS INTELLIGENCE
Retail of the Future: What's Next for Physical Stores?Wednesday, September 22, 2021 The COVID-19 pandemic has exponentially accelerated the growth of e-commerce, but physical stores are still far from disappearing. Today, retail chains have accelerated their digitalization strategies by evolving omnichannel processes, trying to maintain their efficiency and generate added value without affecting their operations, as consumers' needs to interact virtually with the different points of sale have increased.
BUSINESS INTELLIGENCE
Big Data to Choose the Location for a New BusinessTuesday, September 21, 2021 In order to identify the optimal place to establish a new business, for example, an educational center, it is key to resort to geolocation analytics and mobility analysis. Through location intelligence solutions, it is possible to determine one or more areas where you want to establish an educational center, while mobility analysis and behavioral patterns can identify the factors that can maximize its success.
BUSINESS OPPORTUNITY
Tender for Technological Equipment in Dominican RepublicMonday, September 20, 2021 The Ministry of Labor of the Dominican Republic requires different technology equipment for communications, ranging from batteries for lights to computers in different quantities. Dominican Republic Government Purchase TRABAJO-CCC-LPN-2021-0003: Consumers: Who are the Most Optimistic?Wednesday, February 3, 2021 Regarding what is expected economically for 2021, in Nicaragua, El Salvador, Panama and Honduras there is more optimism among consumers, while in Guatemala and Costa Rica the percentage of people who believe that the situation will improve this year is lower. According to the survey conducted by Kantar to measure the perception of households in Central America, at regional level 12% of consumers consulted believe that the economic situation in their country will improve during 2021, 23% expect it to be the same and 65% predict that it will be worse. 2021: New Commercial Reality, New ConsumersTuesday, January 5, 2021 In the new business reality, most Central American consumers have borrowed more than usual, spent less on snacks and personal care items, and migrated to cheaper brands than they used to before the pandemic. Central America faced a severe economic crisis during 2020, which stemmed from the global covid-19 outbreak. Consumer Confidence Still DecliningFriday, May 31, 2019 Consistent with the pessimism with which the population of Costa Rica perceives the general state of the economy since August last year, between February and May this year the Consumer Confidence Index fell two points. In May 2019, the Consumer Confidence Index (CCI) fell almost two points from February. Currently, the ICC is 32.9 points (on a scale of zero to 100) and three months ago was 34.8 points, according to the report released by the School of Statistics of the University of Costa Rica.
BUSINESS INTELLIGENCE
Foot traffic Analytics: Top Clothing Stores, AtlantaFriday, September 17, 2021 The clothing store market is one of the most popular in the USA, with Big data analytics and location intelligence techniques we made an brief exploratory analysis in Atlanta city. Case Study: Analysis of Apparel Stores in Atlanta, USA
BUSINESS INTELLIGENCE
Analytics to understand customers' behavior patternsFriday, September 10, 2021 Customer behavior analysis it's important because it helps businesses to understand how users interact with a brand, now it can be done in a more objective and real way using Big Data management techniques Customer behavioral analytics is the process of collecting and analyzing data, using technology tools such as Big Data, machine learning and location intelligence, help gain long-term insights of the average purchase value, customer lifetime value and users interaction with a brand, enabling companies to incorporate data-driven business strategies that facilitate decision making and revenue maximization. Trends 2012: Consumers matureThursday, December 22, 2011 Consumers in emerging markets increasingly appreciate brands that push the limits, engage in much more frank communications, bolder innovations, more extravagant tastes, and even risqué experiences. Traditionally conservative, consumers in emerging markets are following the trend of countries in advanced economies, as urbanization growsg and consumption patterns become global. This produces minds open to products and advertising campaigns that are open, sincere, and even disruptive. Consumers: Pessimism Increases in Costa RicaThursday, August 29, 2019 Between February and August of this year, the Consumer Confidence Index decreased six points, as a result of people not perceiving effective and short-term measures that tend to revive the national economy. The current level of confidence reflects consumers pessimistic about the economic situation, a condition that has been present for a year, according to the report prepared by the School of Statistics of the University of Costa Rica. Trends for 2012: CrowdsourcingFriday, December 16, 2011 Problem solving using consumer contributions will increase, encouraging the development of solutions to make such contribution possible with minimal effort. Reporting road conditions or traffic difficulties using mobile phones equipped with GPS and accelerometers, is popular in most big cities, and is one of the best examples of Crowdsourcing. New Reality: Changes in Consumption PatternsFriday, August 28, 2020 In the new business scenario consumers have increased the demand for household disinfection products, fruits, vegetables, vitamins and medicines, consumption patterns that could be maintained in the medium and long term. When the first cases of covid-19 were reported in Central America in March, the first reaction of people was to make compulsive purchases. Some of the products that were purchased in excess during March and April now record a drop in sales and are facing a time of contraction in demand. Panamanian Consumer: Confidence Improves at a Slow PaceFriday, April 9, 2021 During March 2021, the Panamanian Consumer Confidence Index increased 2% with respect to the level reported in January of this year, this slight increase is reported in the context of the economic reactivation process of local production. According to the survey conducted by the Chamber of Commerce, Industries and Agriculture of Panama (CCIAP), in strategic alliance with The Marketing Group, expectations on the probability of saving money decreased 3 percentage points, presenting a result of 75 points, below the equilibrium point, for the measurement of March 2021, so it remains at levels of marked distrust. E-Commerce, Consumers and BehaviorThursday, April 29, 2021 In Costa Rica, most of the customers who make purchases through digital channels are young women, a good part of this group of people resides in San Jose and buy through social networks. E-commerce has become important in all markets, especially since the declaration of emergency due to the outbreak of Covid-19 and the restrictions on the mobility of people imposed by Central American governments.
MARKET TRENDS
How are Consumer Interests Changing?Friday, April 23, 2021 During the first quarter of 2021 in the countries of the region, consumers increased their interest in beer, motorcycles, vegetarian food, spa services, air travel, extreme sports and apartment rentals. Through a system that monitors in real time changes in consumer interests and preferences in Central American countries, developed by CentralAmericaData, it is possible to project short and long term demand trends for the different products, sectors and markets operating in the region. |
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Sunday, September 26, 2021 - last update: 12:35 pm
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