Consumer in Central America - CentralAmericaData

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Costa Rica Panama Guatemala Nicaragua El Salvador Honduras

MARKET TRENDS

How is the Interest in E-Commerce Platforms Evolving?

Tuesday, November 24, 2020

When mobility restrictions were decreed due to the covid-19 outbreak, interest in e-commerce services rebounded in all Central American markets, but, in the last few weeks a decrease in the number of Internet searches associated with the topic has been reported.

Through a system that monitors in real time changes in consumer interests and preferences in Central American countries, developed by CentralAmericaData, it is possible to project short and long term demand trends for the different products, sectors and markets operating in the region.

MARKET TRENDS

Central America: Interest in Pharmacies Downwards

Monday, November 23, 2020

In the last few weeks in Central American countries the volume of searches and conversations on the Internet associated with pharmacies began to decrease, a downward trend that continued until the first days of November.

Through a system that monitors in real time the changes in the interests and preferences of consumers in Central American countries, developed by CentralAmericaData, it is possible to project short and long term demand trends, for the different products, sectors and markets that operate in the region.

MARKET STUDY

Technological Solutions: What are Companies Looking for?

Wednesday, November 25, 2020

Between July and October 2020, the number of people in Costa Rica exploring options to access an ERP-type software online increased 32%, and the number of Panamanian consumers looking to hire a CRM solution decreased 4%.

CentralAmericaData's interactive platform, Consumer Insights, monitors in real time changes in consumer habits in all markets in the region and in other Latin American countries, with fundamental information to understand their behavior, new trends and anticipate eventual changes in their purchasing patterns.

MARKET STUDY

Automotive Maintenance: What are Consumers Looking for?

Tuesday, November 24, 2020

Between July and October 2020, the number of people in Panama looking for vehicle transmission repair services online increased by 71%, and the number of Salvadoran consumers who explored options for auto glass repair increased by 60%.

Macro Trends in the Food Industry

Wednesday, November 25, 2020

Personalized food, health and well-being, sustainability, zero waste and taste and indulgence are the five macro trends that impact the food sector in this new commercial reality.

The pandemic resulting from the outbreak of covid-19 has essentially served as a driving force behind most of the trends that had been developing before the crisis, only slowing down those linked to sensory experiences, concerns about the use of plastic in packaging and preferences for imported options, since the context has stimulated the consumption of brands and alternatives of local origin, according to an analysis by the Costa Rican Foreign Trade Promotion Agency (Procomer).

MARKET TRENDS

Clothing: Interest in Uniforms Downwards

Thursday, November 19, 2020

During the last few months in Central American countries the volume of searches and conversations on the Internet related to uniforms began to decrease, and by early November the trend was still downward.

Through a system that monitors in real time the changes in the interests and preferences of consumers in Central American countries, developed by CentralAmericaData, it is possible to project short and long term demand trends for the different products, sectors and markets that operate in the region.

Personal Care and Habit Change

Thursday, November 19, 2020

Reduced consumption of diapers and the drop in demand for toilet paper and paper towels used in restaurants, offices and hotels are some of the transformations faced by companies in the sector in this new commercial reality.

Because of the covid-19 outbreak, Central American families have been staying home longer than usual.

Courier Service: Promising Business

Wednesday, November 25, 2020

Due to restrictions on mobility, the increase in online shopping and changes in consumer habits, the volume of international and local package movements in Costa Rica is showing an upward trend.

Due to the spread of covid-19, Costa Rican authorities decided to restrict people's mobility and impose social distancing measures. These factors were determining factors for consumers to begin changing their purchasing habits.

MARKET STUDY

Home Decoration: Evolution of Online Business

Tuesday, November 17, 2020

Between July and October 2020 the number of people in Panama who were exploring options for buying bedding online increased 36%, while the number of Salvadoran consumers looking to buy carpets grew 72%.

MARKET STUDY

Central America: Evolution of Insurance Demand

Thursday, November 19, 2020

Between July and October 2020, the number of people in Guatemala exploring options for life insurance online increased by 3%, and the number of Panamanian consumers seeking auto insurance increased by 39%.

MARKET STUDY

Rental and Sale of Apartments: What is the Most Sought After?

Monday, November 16, 2020

Between July and October 2020 the number of people in Panama looking for apartments to rent grew 34%, while the number of Honduran consumers looking to buy apartments for sale fell 5%.

CentralAmericaData's interactive platform, Consumer Insights, monitors in real time changes in consumer habits in all markets in the region and in other Latin American countries, with key data to understand their behavior, new trends and anticipate eventual changes in their buying patterns.

CONSUMER STUDY

Supermarkets: Back to "Normal "?

Thursday, November 12, 2020

Following the implementation of the economic reopening process, in early November in some countries of the region the number of people visiting establishments identified as supermarkets was similar to the figures reported before the pandemic.

In mid-April 2020, the concentration of people in residential areas of cities reached its highest level, a situation explained by the mobility restrictions imposed by the covid-19 outbreak.

MARKET STUDY

Online Business: What's Going On in Panama?

Tuesday, November 10, 2020

When comparing July and October 2020, the number of consumers in the country who were exploring options to buy a Ford brand vehicle through the Internet increased 30%, and the number of people looking to buy a photographic lens decreased 29%.

CONSUMER STUDIES

Deodorants: Brands the Consumer Thinks About

Friday, November 13, 2020

Revlon, Nivea and Speed Stick are some of the brands with the greatest presence in the searches and conversations of high-powered consumers on the Internet and social networks.

An analysis of the interests and preferences of consumers in Central America, prepared by the Trade Intelligence Unit of CentralAmericaData, gives interesting results about the preferences and tastes of people for deodorants and other personal care items.

Real Estate Market: What Does the Consumer Want?

Tuesday, November 17, 2020

Open spaces in the condominiums, green areas and enough rooms to accommodate a home office, are aspects that Guatemalan consumers consider when buying a residential property.

As a result of the covid-19 outbreak, the population in Guatemala was subjected to strict quarantine, which caused changes in people's behaviors and modified tastes and preferences.