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MARKET STUDY
Wines: Business with Germany up 7%Tuesday, April 6, 2021 From January to September 2020, Central American wine imports totaled $47 million, and regional purchases from German companies increased 7% compared to the same period in 2019. Figures from the Trade Intelligence Unit of CentralAmericaData: [GRAFICA caption="Click to interact with the graphic"]
GEOMARKETING SOLUTIONS
Supermarkets: How to Measure the Location Potential?Wednesday, April 7, 2021 Finding out how many people live in the surroundings of the establishment, their income levels, their ages and their tastes and interests, is fundamental information to measure the potential of a supermarket's location. Using the Geomarketing solutions we have developed for our clients, CentralAmericaData's Business Intelligence team analyzed the environment of some of the main supermarket locations operating in Central American countries. Below is an excerpt of the study's findings.
MARKET TRENDS
Liquors: Wine Gaining Market Share in Central AmericaThursday, February 25, 2021 Interest in wines has been on the rise in the digital environment in the last quarter of 2020 and in January 2021, an upturn that is explained by the behavior of consumers in all markets in the region. Through a system that monitors in real time the changes in the interests and preferences of consumers in the countries of Central America, developed by CentralAmericaData, it is possible to project demand trends in the short and long term, for the different products, services, sectors and markets operating in the region.
MARKET STUDY
Fruit Juices: How are Imports Behaving?Tuesday, March 9, 2021 From January to September 2020, companies in the region bought fruit and vegetable juices abroad for $79 million, 17% less than in the same period of 2019, a drop that is explained by the decrease in imports from all Central American countries. Figures from the Trade Intelligence Unit of CentralAmericaData: [GRAFICA caption="Click to interact with the graph"]
MARKET STUDY
Bottled Water: Business with Mexico UpFriday, February 12, 2021 From January to June 2020, bottled water imports in Central America totaled $12 million, and purchases from companies in Mexico increased 86% compared to the same period in 2019. Figures from the Trade Intelligence Unit of CentralAmericaData: [GRAFICA caption="Click to interact with the graph"]
GEOMARKETING SOLUTIONS
Enterprise Solutions: Logistics ApplicationsWednesday, March 24, 2021 Identifying whether in the logistics chain of crates used for beverage transportation there are possible illegitimate uses and detecting the points in the process where theft is more likely to occur, are part of the problems that can be solved through business intelligence methodologies. Nowadays, companies and work teams make decisions and design their business strategies through data analysis and the use of tailor-made Business Intelligence solutions. New Modules for Vegetable ProductionMonday, March 22, 2021 An agricultural production complex was inaugurated in Costa Rica, which has six modules for protected environments and will be used to validate vegetable crop production techniques. The project, promoted by the National Institute for Innovation and Transfer of Agricultural Technology (INTA) and the Ministry of Agriculture and Livestock, aims to validate horticultural crop production techniques in protected environments for the agro-environmental conditions of the Huetar Caribbean Region, Costa Rican authorities reported. Drinks: FIFCO Joins the Mexican marketThursday, July 16, 2020 Costa Rica's Florida Ice and Farm announced that it will begin to compete in the Mexican market with the marketing of flavored alcoholic beverages of the Segram's Escapes brand in more than 6,000 sales points. The Costa Rican company Florida Ice and Farm (FIFCO), enters with a new business model in Mexico that takes more than a year of planning and analysis, is a strategy 'light on assets' that has as its tip to develop and market in that country the brand Seagram's Escapes in the category of flavored alcoholic beverages, a product focused and customized to the consumption trends of Mexicans, said an official statement. Beverages: $60 Million Investment in Industrial PlantThursday, February 11, 2021 In Guatemala, the Embotelladora Los Volcanes, which produces and distributes Coca-Cola brand beverages, is executing expansion works at its industrial plant located in the department of Retalhuleu, a project that required an investment of $60 million and is expected to be completed in April 2021. The project began in March 2019; however, due to the covid-19 outbreak, work was suspended and it was only in the second half of 2020 that work was reactivated.
MARKET STUDY
Beer: Business with Mexico Falls 33%Wednesday, November 18, 2020 From January to July 2020, Central American companies imported malt beer from Mexico for $35 million, 33% less than in the same period in 2019, a drop reported in the context of the economic crisis generated by the outbreak of covid-19. Figures from the Trade Intelligence Unit of CentralAmericaData: [GRAFICA caption="Click to interact with graphic"] Liquor, Curfews and SmugglingWednesday, January 13, 2021 As a result of the restrictions on mobility and the ban on the sale of alcoholic beverages, which were decreed in 2020 to mitigate the outbreak of covid-19, it is estimated that the smuggling of liquor from Mexico into the Guatemalan market increased considerably. According to the report Prohibitions, illicit alcohol and lessons to be learned from the covid-19 lockdown, prepared by the Transnational Alliance to Combat Illicit Trade (Tracit), the dry law imposed for long periods boosted sales of smuggled alcoholic beverages. Nicaraguan Beer to the Salvadoran MarketWednesday, October 9, 2019 From October 2019, the Toña brand of beer, which is of Nicaraguan origin, will begin to be marketed in El Salvador. Company executives indicated through a statement that the beer brewed by Compañía Cervecera de Nicaragua (CCN), will be distributed in El Salvador by the company Distribuidora Morazán. Heavy Transport: Restrictions in GuatemalaTuesday, March 16, 2021 Due to Easter Week 2021, from March 31 at 12:00 noon until April 4, the circulation of heavy cargo transportation will be restricted throughout the national territory. The restriction will not apply to units transporting perishable products, fuel, beverages and food, and cranes, as they are service equipment, which may circulate and do not require special permits.
MARKET STUDY
Central America: Beer Imports Fall 24%Thursday, January 7, 2021 From January to June 2020, regional beer imports totaled $83 million, 24% less than what was reported for the same period in 2019, with Guatemala and Panama being the markets that registered the most significant drops. Figures from the Trade Intelligence Unit of CentralAmericaData: [GRAFICA caption="Click to interact with graphic"] Beer Market Purchase ApprovedTuesday, June 19, 2018 The Superintendence of Competition in El Salvador has given approval for Cervecería Salvadoreña to buy the brands Regia and Suprema and their related assets. From a statement issued by the Superintendency of Competition (SC): |
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Tuesday, April 13, 2021 - last update: 4:49 pm
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