españolSmartphones, Social Networks, and Mobile AdvertisingTuesday, June 30, 2009 The late introduction of mobile technologies in Central America will imply a quick adoption of mobile marketing techniques. The analysis of tendencies of digital advertising by Cyril Altmeyer for Reuters.com, suggests that new applications on smartphones and the growing popularity of social networks like Facebook, will create a real boom in advertising on mobile phones in the next 2 or 3 years. Advertising: Investment in Costa Rica DecreasesTuesday, February 16, 2021 During 2020 it is estimated that advertising investment amounted to $345 million, an amount that is 6% lower than reported in 2019, a drop that is explained by the fall in spending in all formats. According to data collected by Kantar Iboper Media, between 2019 and 2020 in the Costa Rican market, advertising investment decreased by $22 million, going from $367 million to $345 million. Advertising Grows by 18% in Costa RicaMonday, January 23, 2012 Industry saw revenues of $511 million in 2011, compared to $434 million in 2010. Advertising in Costa Rica grew by 18% reporting revenues of more than $511 million in 2011, approximately $77 million more than last year, said the pollster Media Guru. The Advertising by Result RevolutionMonday, March 28, 2011 Major Internet companies create new scenarios in order to build a brand. While media debates on the payment model or blind faith in graphic advertising formats suitable for branding, a battle is taking place in advertising results. Online Advertising: Location, Location, LocationMonday, December 14, 2009 The key for effective online communication lies in the context where the message is shown, not in its design. When an online advertising campaign is being created, much to often we see designers obsessed with creating innovative and spectacular messages, while forgetting the most important aspect: where the message is going to be shown, and next to which context. Investment in online advertising is still risingThursday, November 13, 2008 And is likely to continue to do so in the foreseeable future, because of all advertising mediums the Internet can offer companies more ROI. It is perhaps this reason that has enabled business search engines to prosper in these turbulent times as the simplicity of the directories actually works with minimal cost to the business advertising. For example, at Searchme4 companies wanting to advertise can select the type and cost of their advert as well as having the chance to change or alter their listings without much fuss. Advertising Spending Continues to Move to the InternetWednesday, April 8, 2009 The recession has only slowed its pace of growth. Strange as it may seem, the crisis accelerated the transition to digital advertising for many businesses. In contrast to traditional advertising, digital advertising continues to grow. Internet participation in the total expenditure on advertising is growing at least 1% annually. False advertising to be punished in NicaraguaMonday, July 14, 2008 False advertisement has become a serious crime in Nicaragua. Anyone who makes false statements in their publicity about the composition, origin, virtues or basic qualities of their products, or of discounts, sales conditions, prizes or other beneifits that might cause consumers to make buying errors or injure a competitor will be sanctioned. Social Media Fails to Inspire ConfidenceFriday, August 6, 2010 Internet users feel three times more confident in the publicity they find at information portals, than they do in that found on "Social Media" sites In the marketing world, "social media" is the buzzword of the moment and many, often without much web experience, feel they should recommend clients put publicity on social networking sites such as Facebook and Twitter. Antigua Advertising Festival - 8th EditionThursday, July 19, 2012 With the participation of leading figures in the international advertising industry, the eighth edition of the Festival of Antigua will be held on July 27 and 28. The festival organized by the Guatemalan Union of Advertising Agencies (UGAP), will feature participants from Central America, the Caribbean, Ecuador, Colombia, Mexico and Puerto Rico.
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Advertising agencies and Big Data benefitsTuesday, March 1, 2022 With advertising analytics based on big data techniques, marketers can quickly determine the effectiveness of each channel and thus adjust their strategies, enabling them to run hyper-targeted campaigns, choosing the right ad content for the appropriate ad networks. What is it? Honduras: Advertising Market to Grow 10%Tuesday, March 7, 2017 The union expects an increase in spending on political advertising, offsetting the reduction in spending on sectors such as banking, fast food restaurants and supermarkets this year. In 2016 the advertising industry generated $384 million, below the $406 million generated in 2015, mainly due to a reduction in advertising spending made by major participants such as banks and fast food restaurants. For this year the industry expects a slight improvement, driven by growth in spending on political advertising. Advertising: From 3 Meters to 30 CentimetersThursday, October 14, 2010 People are migrating from television to the digital media, where they interact. Advertising is changing rapidly, to respond to rapid changes in public behavior, which is increasingly spending more time in front of computers, connected to the Internet, at the expense of time devoted to traditional media like television and especially printed media. Honduras and the Advertising BusinessWednesday, March 7, 2018 The union of advertising agencies has reported that in 2017 they generated revenues of $443 million, of which $35 million corresponded to digital advertising. According to figures from the Associated Advertising Agencies of Honduras (Apha), the $35 million invested in digital advertising in 2017 made this line of business represent the third largest revenue generating factor for the agencies, surpassing investments made in radio media, which were estimated at $19 million. Tender for Advertising ServicesFriday, January 5, 2018 The Guatemalan Tourism Institute is putting out to tender a comprehensive publicity service nationwide for a period of 10 months. Guatemala Government Purchase 7349475: |
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