españolDigital Marketing: How to Reach Customers?Friday, August 7, 2020 Understanding the socio-demographic characteristics of the ideal client, as well as knowing their interests, desires, motivations and challenges, is fundamental for reaching the consumers of this new commercial normality in the digital environment. The health crisis, quarantines and social distancing measures in the countries of the region, forced individuals and companies to accelerate the adoption of new technologies, which caused the digital to become the center of all interactions.
BUSINESS OPPORTUNITY
Tender for Advertising Services in PanamaFriday, July 17, 2020 The Savings Bank tenders integrated advertising services, development and implementation of campaigns, for the promotion of products and services. Panama Government Purchase 2020-3-60-0-08-LV-018864 Advertising: New Times, New StrategiesWednesday, July 22, 2020 Reduction in advertising and marketing budgets in companies and an increase in the preference for investment in television campaigns are part of the changes that are being reported in the context of the new commercial reality. Radical changes in the ways people relate to each other, new consumer habits and the home confinement decreed by the pandemic have led to a transformation in the advertising sector.
BUSINESS OPPORTUNITY
Tender: Advertising ServicesWednesday, June 10, 2020 The Supreme Electoral Tribunal of El Salvador tenders the advertising services for the development of the electoral event 2021. El Salvador Government Purchase LP-02/TSE/PEE-2021: Brands: Advertising in the Age of ConfinementWednesday, June 10, 2020 With the reduction of advertising budgets, companies must invest in advertising on social networks, which must be complemented by organic traffic derived from content created on digital platforms. The outbreak of covid-19 transformed the ways in which Central American consumers behave, as quarantines and measures of restriction and social isolation decreed by governments, generated abrupt changes in purchasing habits and product search. Tender for Advertising ServicesThursday, March 5, 2020 The design services, development of advertising campaign and metroculture, for the Panama Metro are tendered. Panama Government Purchase 2020-2-80-0-08-LP-002862: Smartphones, Social Networks, and Mobile AdvertisingTuesday, June 30, 2009 The late introduction of mobile technologies in Central America will imply a quick adoption of mobile marketing techniques. The analysis of tendencies of digital advertising by Cyril Altmeyer for Reuters.com, suggests that new applications on smartphones and the growing popularity of social networks like Facebook, will create a real boom in advertising on mobile phones in the next 2 or 3 years. Advertising Grows by 18% in Costa RicaMonday, January 23, 2012 Industry saw revenues of $511 million in 2011, compared to $434 million in 2010. Advertising in Costa Rica grew by 18% reporting revenues of more than $511 million in 2011, approximately $77 million more than last year, said the pollster Media Guru. Tender for Advertising CampaignMonday, September 2, 2019 The National Institute of Statistics and Censuses of Costa Rica tenders the communication campaign of the XI National Population Census and VII National Housing Census for 2021. Costa Rica Government Purchase 2019LN-000001-0014400001: The Advertising by Result RevolutionMonday, March 28, 2011 Major Internet companies create new scenarios in order to build a brand. While media debates on the payment model or blind faith in graphic advertising formats suitable for branding, a battle is taking place in advertising results. Online Advertising: Location, Location, LocationMonday, December 14, 2009 The key for effective online communication lies in the context where the message is shown, not in its design. When an online advertising campaign is being created, much to often we see designers obsessed with creating innovative and spectacular messages, while forgetting the most important aspect: where the message is going to be shown, and next to which context. Investment in online advertising is still risingThursday, November 13, 2008 And is likely to continue to do so in the foreseeable future, because of all advertising mediums the Internet can offer companies more ROI. It is perhaps this reason that has enabled business search engines to prosper in these turbulent times as the simplicity of the directories actually works with minimal cost to the business advertising. For example, at Searchme4 companies wanting to advertise can select the type and cost of their advert as well as having the chance to change or alter their listings without much fuss. Advertising Spending Continues to Move to the InternetWednesday, April 8, 2009 The recession has only slowed its pace of growth. Strange as it may seem, the crisis accelerated the transition to digital advertising for many businesses. In contrast to traditional advertising, digital advertising continues to grow. Internet participation in the total expenditure on advertising is growing at least 1% annually. False advertising to be punished in NicaraguaMonday, July 14, 2008 False advertisement has become a serious crime in Nicaragua. Anyone who makes false statements in their publicity about the composition, origin, virtues or basic qualities of their products, or of discounts, sales conditions, prizes or other beneifits that might cause consumers to make buying errors or injure a competitor will be sanctioned.
CONSUMER STUDY
Supermarkets: Top of Mind in Central AmericaWednesday, July 29, 2020 In the region, it is estimated that more than 4 million people show interest in the digital environment for supermarkets, being Walmart, Pricesmart, Paiz, La Torre, La Colonia and Super Selectos, some of the chains that have better positioned in the minds of consumers. An analysis of the interests and preferences of consumers in Central America, prepared by the Trade Intelligence Unit of CentralAmericaData, gives interesting results on the preferences and tastes of people in various products, services, store chains, brands and activities. |
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Saturday, September 26, 2020 - last update: 4:14 pm
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