español
BUSINESS INTELLIGENCE
Is Data the New Oil?Monday, September 13, 2021 In the digital era, data is being created at a speed never seen before, and its proper application in business intelligence is already generating incalculable value for businesses It seems irrational to suggest that a concept like data could be more valuable than an established and indispensable commodity like oil, but as the years have gone by, this already seems like a reality.
BUSINESS INTELLIGENCE
Analytics to understand customers' behavior patternsFriday, September 10, 2021 Customer behavior analysis it's important because it helps businesses to understand how users interact with a brand, now it can be done in a more objective and real way using Big Data management techniques Customer behavioral analytics is the process of collecting and analyzing data, using technology tools such as Big Data, machine learning and location intelligence, help gain long-term insights of the average purchase value, customer lifetime value and users interaction with a brand, enabling companies to incorporate data-driven business strategies that facilitate decision making and revenue maximization.
BUSINESS INTELLIGENCE
Foot Traffic Data Business BenefitsTuesday, September 7, 2021 Foot traffic data consists of spatial data (GIS), and is at the core of building intelligent strategies, transportation routes, processes and decision making in both public and private sectors. What is it?
BUSINESS OPPORTUNITY
Business Opportunity: Mobile DevicesThursday, August 26, 2021 The Instituto Nacional de Atencion Integral a la Primera Infancia (INAIPI) of the Dominican Republic requires the procurement of 5,234 tablets for the metropolitan and northern region. Dominican Republic Government Purchase INAIPI-CCC-LPN-2021-0019:
BUSINESS INTELLIGENCE
How to Increase Customer Dwell Time?Tuesday, August 31, 2021 Customer dwell time is an analysis that should be closely monitored to capitalize on the full potential of each point of sale, indicating greater customer satisfaction. Estimating and improving the average customer dwell time inside physical stores is possible thanks to technological tools such as Big Data, location intelligence analysis and mobility data, which improve strategic decision making by helping to increase the time consumers spend inside stores, and increasing the sales conversion rate as well.
BUSINESS OPPORTUNITY
Advertising Services in El SalvadorThursday, July 15, 2021 The Ministry of Local Development bids services of an advertising agency for the activities of the institution, among the goods to be provided are awnings of different sizes, in addition to the rental of tables, chairs, table covers, among other equipment. El Salvador Government Purchase LP-6/2021-MINDEL: Advertising: Investment in Costa Rica DecreasesTuesday, February 16, 2021 During 2020 it is estimated that advertising investment amounted to $345 million, an amount that is 6% lower than reported in 2019, a drop that is explained by the fall in spending in all formats. According to data collected by Kantar Iboper Media, between 2019 and 2020 in the Costa Rican market, advertising investment decreased by $22 million, going from $367 million to $345 million.
BUSINESS INTELLIGENCE
POI Analysis in the Retail SectorThursday, August 19, 2021 The analysis of mobile and geospatial data focused on points of interest has become vital for the efficiency of any business, as it allows to understand some important aspects that retailers need to ensure the success of their establishments. What are POIs? Smartphones, Social Networks, and Mobile AdvertisingTuesday, June 30, 2009 The late introduction of mobile technologies in Central America will imply a quick adoption of mobile marketing techniques. The analysis of tendencies of digital advertising by Cyril Altmeyer for Reuters.com, suggests that new applications on smartphones and the growing popularity of social networks like Facebook, will create a real boom in advertising on mobile phones in the next 2 or 3 years.
INTELLIGENCE REPORT
Geospatial Data Applied to the Retail SectorTuesday, July 20, 2021 Geolocation intelligence is accurate contextual information about the location and movement of people anywhere in the world. The potential that this type of data has in the context of business decision making in the retail sector is invaluable. It includes demographic information about the retail outlets themselves, nearby businesses, competitor insights, customers, suppliers, among others. With this data it is possible to know consumers in depth: who lives in a given area, what is their socioeconomic position, what type of housing they live in, what businesses they visit, at what times, on what days, what preferences and tastes they have, among others. This data can be complemented with sociodemographic details to deepen the analysis and provide a wealth of information about the populations. Outdoor Advertising: Renewal of Regulations AnnouncedTuesday, May 4, 2021 Following the news that the Ministry of Public Works and Transportation in Costa Rica plans to renew the framework that regulates outdoor advertising, businessmen of the sector are asking to be taken into account in this process. In the country, outdoor advertising is regulated by a law that dates back to 2001. In the case of national roads, the Ministry of Public Works and Transportation (MOPT) is in charge of regulating this type of advertising and in the case of cantonal roads, local governments are designated for these tasks. Tender for Advertising Services in GuatemalaWednesday, February 10, 2021 Instituto de Recreacion de los Trabajadores bids advertising services in newspapers, national TV channels, cable channels, radios, magazines and other media. Guatemala Government Purchase 14006588: Advertising Grows by 18% in Costa RicaMonday, January 23, 2012 Industry saw revenues of $511 million in 2011, compared to $434 million in 2010. Advertising in Costa Rica grew by 18% reporting revenues of more than $511 million in 2011, approximately $77 million more than last year, said the pollster Media Guru. How to Reach Centennials?Thursday, December 17, 2020 Because more than half of consumers born between 1996 and 2012, known as "Generation Z" or "Centennials", are immune to traditional advertising and television, brands and companies should focus on communicating with this group through digital channels, such as social networks and influencers. Positioning a brand, product or service is currently a challenge for advertising agencies and companies, as they must overcome the challenge of communicating effectively with younger consumers.
BUSINESS OPPORTUNITY
Tender for Advertising Campaign in PanamaMonday, April 26, 2021 Social Security Fund tenders service, management and distribution of media advertising for the Covid-19 vaccination campaign. Panama Government Purchase 2021-1-10-0-08-LP-407428: |
|
Saturday, September 18, 2021 - last update: 5:12 pm
|
|
2994
×
![]()
