BUSINESS INTELLIGENCE
N1 City South Africa POI AnalysisMonday, December 27, 2021 Footfall analytics and POI characterization through Big Data are being used by different business sectors in order to make smarter business decisions and thereby maximize their revenues and optimize their costs. Case Study: POI analysis of N1 City in Cape Town, South Africa
CASE STUDY
Foot traffic in a popular South African hardware storeThursday, December 23, 2021 Foot traffic analytics and point-of-interest analytics help large chains supplying contractor-grade building materials and home improvement products measure footfall and understand consumer behavior patterns in any given zone of interest or point of sale. Case Study
GEOMARKETING SOLUTIONS
Commercial Potential of Low-Cost StoresThursday, May 20, 2021 El Mismo Precio, a store located in the Pradera Concepción shopping center in Guatemala, has a potential market of 136 thousand consumers within a 15-minute drive, of which 13% are interested in discount stores. Using the Geomarketing solutions we have developed for our clients, CentralAmericaData's Business Intelligence Team analyzed the environment of some of the main locations of low cost stores operating in Central American countries. Below is an excerpt of the study's findings.
BUSINESS OPPORTUNITY
Tender for $9 Million in IT ServicesWednesday, May 19, 2021 Instituto Costarricense de Acueducto y Alcantarillados tenders IT professional services for systems maintenance and development. Costa Rican Government Purchase 2021LN-000006-0021400001: Shopping Mall: $15 Million Project ExecutedThursday, March 25, 2021 In the municipality of Santa Lucia Cotzumalguapa, Guatemala, the Íntegro business group is building a new shopping center that will have a profitable area of 12,600 square meters. The new shopping center will be located specifically at kilometer 88 of the main highway that connects Santa Lucía Cotzumalguapa with the departmental capital of Escuintla. Shopping Centers Forced to Reinvent ThemselvesTuesday, June 30, 2020 Using technology to measure the flow of visitors, reducing the furniture available in the food courts and implementing product deliveries in the parking area are part of the changes that the region's shopping centers must apply in this new reality. Because of the threat of the spread of covid-19, since mid-March in Central America, the authorities agreed to close the shopping centers.
GEOMARKETING SOLUTIONS
Toys: Consumer PreferencesWednesday, June 10, 2020 In San Pedro Sula, Honduras, Altara Shopping Center and its surroundings is a sales point that at a five-minute distance by car monopolizes a captive market of more than 23 thousand people, and of this group of consumers, 27% show interest in toys. At CentralAmericaData we developed a geomarketing tool based on interactive maps, through which it is possible to identify where people are and what characteristics they have as consumers. The map incorporates, for any Central American country, the variables population, income, average monthly expenditure and consumer interests. With this information, it is possible to identify potential clients and define promotional strategies accordingly, or also explore home delivery times from any sales point. Real Estate: Businesses StopMonday, April 6, 2020 Some of the effects of the health emergency and the restrictions decreed by the government on the real estate sector in Guatemala are the cancellation of appointments with clients and the suspension of projects and contracts. In the case of residential construction, businessmen anticipate that a considerable drop could be reported later, since the drop in remittances combined with the increase in unemployment, will affect the willingness to build or buy a house. Electricity: 120MW Awarded in New ContractsThursday, February 13, 2020 The La Unión and San Diego sugar mills were some of the companies that won contracts to supply energy to EEGSA for the next five years. For the first of the five years, from March 27, 2020 to April 30, 2021, the San Diego sugar mill was awarded 58 MW, Orazul 30 MW, La Unión 13 MW, San José 10 MW, Tecnoguat 8 MW and the National Institute of Electrification (Inde) one MW. El Salvador: $20 Million for Waste PlantMonday, February 3, 2020 The Government of Spain's Enterprise Internationalization Fund will give the mayor's office of San Salvador $20 million, most of which will be invested in the construction of a solid waste plant. The treatment plant will allow for the recycling, composting and transfer of solid waste from the city of San Salvador, where about 1,000 tons of waste are generated daily, according to an official statement. Data Governance and Business CostsFriday, January 31, 2020 To effectively apply data analysis tools on a large scale, the proper structuring of the information is essential, otherwise the cost that the company will have to incur to reverse the errors will be very high. Data governance, which encompasses the set of processes, functions, policies, standards and measurements that ensure the effective and efficient use of information, becomes relevant to enterprises, which increasingly benefit from the use of machine learning tools and statistical analysis. Fast food: More Investments for 2020Thursday, January 30, 2020 In Costa Rica, the Burger King restaurant chain announced that it plans to open three locations in San Jose, Heredia and Alajuela in the coming months. According to information from the company, the restaurants that will begin operating in the next two months will be located at Universidad Latina de San Pedro, Santo Domingo de Heredia and City Mall, Alajuela. New Multipurpose Building in San SalvadorTuesday, January 28, 2020 The Bamboo City Center building was inaugurated in the Salvadoran capital, with a total built area of 45 thousand square meters, with space for offices and commercial premises. The new building has four levels for a corporate center and three floors for the commercial area, is located on the boulevard of the Hippodrome and Las Magnolias Avenue. Big Data, Business and the FutureThursday, December 12, 2019 The ability to identify and understand hidden patterns and correlations in large volumes of data and use them to make business decisions is becoming a strategic competition for companies for the future. Machine learning and statistical analysis are some of the most popular techniques used today in artificial intelligence (AI) applications. Automatic learning is the AI technique for identifying hidden patterns and correlations in a large amount of data that humans cannot identify on their own, explains Brian Ka Chan, technology strategist and researcher at Smart City. Water and Sanitation: $85 Million in InvestmentsWednesday, December 11, 2019 As part of the non-reimbursable cooperation programs that China will implement in El Salvador, $85 million was announced for the construction of water treatment plants in Ilopango and La Libertad. On December 3, the Chinese Embassy in El Salvador reported that within the framework of non-refundable assistance, the Asian nation will support the construction of six projects, including a new National Library, a national stadium and a Surf City project, in order to promote joint development and increase the welfare of both peoples. |
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