The Wellness Tourism BusinessFriday, June 9, 2017 Using the Pura Vida Wellness concept, Costa Rica intends to take advantage of a global market valued at $563 billion, with tourists whose average spending exceeds 130% of global average tourist spending. The aim of the Costa Rican Institute is to develop this segment, which has great market potential, in order to diversify and consolidate the country's tourism supply. Global wellness tourism grew by 11% between 2013 and 2015, according to data from Global Wellness Tourism Economy. Costa Rica in International Tourism FairsTuesday, July 14, 2015 The Costa Rican Tourism Institute is inviting companies in the sector to participate in international events. In a press release issued on a large scale on July 13, 2015 in a single printed media format, the Marketing Department at the Costa Rican Tourism Institute (ICT) called on companies to register their interested in participating in international fairs in the second half of 2015 and the first of 2016. Wellness Tourism PromotionThursday, July 19, 2018 Costa Rican authorities signed an agreement for the promotion and consolidation of the country as a wellness tourist destination. In addition to the cooperation agreement signed between the Costa Rican Tourism Institute (ICT) and the Costa Rica Wellness Association, on May 16 the institution awarded a contract to the Costa Rican Technical Standards Institute (INTECO) to develop a national standard that establishes the service requirements that Wellness Spas must meet in order to be accredited. |
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