MARKET STUDY
Refrigerators: $592 Million in PurchasesMonday, June 27, 2022 By 2021, the sector of imports of refrigerators and freezers in Central America rose by 149%, Guatemala being the main buyer in the region by $106 million, where the main supplier was Mexico which accounted for 33% in sales to the region, equivalent to $194 million. Figures from the Trade Intelligence Unit of CentralAmericaData: [GRAFICA caption="Click to interact with the graphic"]
MARKET STUDY
Soups: Sector Recovers in 2021Monday, June 20, 2022 By 2021, purchases in the Central American region increased by 18% to reach $65 million, with Salvadoran companies importing a value of $30 million. Figures from the Trade Intelligence Unit of CentralAmericaData: [GRAFICA caption="Click to interact with the graphic"]
MARKET STUDY
Paints and Varnishes: Costa Rica, Main SupplierMonday, May 30, 2022 Sales of paints and varnishes in Central America reached $124 million and Costa Rican companies led with $50 million in sales in the region, the main export destination was Honduras with $31 million. Figures from the Trade Intelligence Unit of CentralAmericaData: [GRAFICA caption="Click to interact with the graphic"]
BUSINESS INTELLIGENCE
Top benefits of Big Data in supply chain managementTuesday, March 22, 2022 Big Data brings together data from different applications, infrastructures, third-party sources and emerging technologies such as location analytics to improve decision making in the strategic, tactical and operational processes that make up supply chain management. This tool reshapes the supply chain by providing useful and actionable data that can help improve the efficiency of individual companies and the ecosystems in which they operate, helping to synchronize supply chain planning and execution by improving real-time visibility into these processes and their impact on customers and the bottom line. Read the complete article here
MARKET STUDY
Diapers: Regional Purchases IncreaseMonday, March 21, 2022 During the third quarter, the Central American region purchased $255 million worth of diapers, mainly from Mexico, which captured 47% of the market, with Guatemala being the main importer with $70 million. Figures from the Trade Intelligence Unit of CentralAmericaData: [GRAFICA caption="Click to interact with the graphic"]
BUISNESS INTELIGENCE
Which shopping center should I choose to open my store?Wednesday, February 2, 2022 The key to attracting potential customers to any new location is to determine its foot traffic potential, the use of geospatial data combined with footfall analytics makes the retail site selection process easier, faster, and more reliable. At PREDIK Data-Driven we support corporations by optimizing their site selection strategies with 100% data-driven methodologies. One of our clients, a major regional footwear retail corporation, was able to determine in which shopping mall it was more convenient to open its first brick and mortar store, thus reducing investment risks and maximizing its revenues, having identified its potential customers and its target market in the malls.
SUCCESS CASE
Geomarketing & Retail Expansion Plan: Case StudyWednesday, December 1, 2021 Organizations rely on the effective use of big data and geomarketing techniques as the backbone of all their processes and decision making, reducing the risks of new investments associated with expansion plans and new store openings. At PREDIK Data-Driven we support global corporations to optimize their expansion strategies with 100% data-driven methodologies.
MARKET STUDY
Paints and Varnishes: Regional Trade on the RiseMonday, November 22, 2021 During the second quarter of 2021, sales in the Central American region increased to $76 million, the highest exporter was Costa Rica with $31 million. Figures from the Trade Intelligence Unit of CentralAmericaData: [GRAFICA caption="Click to interact with the graphic"]
BUSINESS INTELLIGENCE
Business Planning with Big DataTuesday, November 2, 2021 With Big Data management techniques, companies can optimize their strategic business planning, by taking advantage of market and companies' data. Big data has emerged as a powerful tool that organizations can use to leverage data-driven decision making for better strategic planning, determine which market niches of their products, are growing or shrinking, obtain traffic data of their stores or website, determining where they come from, what kind of devices they use, dwell time, and foot traffic patterns to help analyze which promotions and efforts are successfully driving their business.
BUSINESS INTELLIGENCE
POI Data: How does it Benefit Businesses?Tuesday, October 12, 2021 Location intelligence is revolutionizing the way companies establish, operate and expand their business. From deciding where to locate a new store to analyzing foot traffic to gauge market competition, the use of location data is growing.
MARKET STUDY
Electric Accumulators: Increase in First Quarter 2021Wednesday, October 6, 2021 Guatemala continued to be the main importer in the region during the first quarter of 2021 with $15.7 million, in Central America there was an increase in purchases of 4.26%. Figures from the Trade Intelligence Unit of CentralAmericaData: [GRAFICA caption="Click to interact with the graphic"] How to Boost Sales with Artificial IntelligenceTuesday, August 24, 2021 New data management methodologies now allow retailers to take advantage of even the smallest piece of information to generate valuable insights that help optimize their marketing and customer loyalty strategies.
Data Monetization: What Every Company Should KnowTuesday, August 24, 2021 The process of data monetization, a concept that until recently was present only in conversations between technology experts, is now one of the recurring topics in strategic meetings at the management level in companies. What is Data Monetization?
BUSINESS INTELLIGENCE
Business Strategy: How to Leverage Geomarketing?Wednesday, August 18, 2021 Geomarketing improves decision making, defines and implements better strategic plans by combining georeferencing information of customers and points of sale. Geomarketing is a tool whose relevance has been increasing in the decision making process of companies, because in order to define and implement strategic plans, it is important to have access to accurate information on the areas of influence of investments.
BUSINESS INTELLIGENCE
POS Analytics based on Big DataTuesday, August 10, 2021 Knowing and understanding the geographic distribution of points of sale in the retail channel can provide retailers with new opportunities to improve the promotion and marketing of their products and better influence consumers when making purchasing decisions. When we talk about point of sale (POS), we refer to the place where a customer transacts payment for goods or services. |
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