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GEOMARKETING SOLUTIONS
Restaurants: Asian Food PotentialWednesday, March 17, 2021 Sushi Itto, a restaurant located in Plaza Fontabella, zone 10, in Guatemala City, captures a potential market of 430 thousand consumers within a 15-minute drive, of which 11% are interested in Japanese food. Using the Geomarketing solutions we have developed for our clients, CentralAmericaData's Business Intelligence team analyzed the environment of some of the main locations of Asian restaurants operating in Central American countries. Below is an excerpt of the study's findings. Restaurants: Business Is TransformingThursday, July 25, 2019 In order to grow their brands, one of the bets that restaurants in Costa Rica are making is to market their products in supermarkets. In the Costa Rican market there are companies that have taken several years to begin the process of marketing their products in supermarkets, because they must meet multiple requirements, such as health records, labeling standards, bar codes, among others.
MARKET STUDY
Soups: Salvadoran Companies, Main ImportersThursday, November 4, 2021 In the second quarter of 2021, Salvadoran companies were positioned in the region as the main importers with $15.9 million and the supplier country was Guatemala with 37.64%. Figures from the Trade Intelligence Unit of CentralAmericaData: [GRAFICA caption="Click to interact with the graphic"] Fast Food: Expansion Plans RedesignedFriday, February 26, 2021 Relocating existing restaurants, strengthening the digital sales channel and identifying the areas where consumers are currently concentrated in order to choose the location of new stores are some of the strategies of the chains when executing their expansion plans. As a result of the covid-19 outbreak, several expansion projects were affected, which must now reinvent themselves and adapt to the new commercial reality, in which consumers have different lifestyles.
INTERACTIVE INFORMATION SYSTEM
Restaurants in Honduras: Short-Term OutlookTuesday, June 16, 2020 As authorities remove restrictions on restaurants to prevent the spread of covid-19, demand for out-of-home food service is predicted to fall by about 14%. Through a demand-income sensitivity model, developed by CentralAmericaData's Trade Intelligence Unit, it is possible to project the variations that household demand for different goods and services will undergo as the most critical phases of the spread of covid-19 are overcome and the measures restricting mobility in the countries of the region are lifted. Restaurants: Less Profits in the App EraWednesday, November 6, 2019 The growing tendency to order food from home through digital platforms is causing a decrease in business profits, as they must assume the cost of service delivery commissions and sometimes those of additional promotions offered by the applications. Digital applications such as Uber Eats, Hugo App, Go Pato, Glovo and Rappi, which offer in Costa Rica the service of home delivery of food and other items, have gained much popularity among consumers, so restaurants have had to adapt their internal processes to this new trend. Central America: Import of Sauces from Mexico Down 11%Wednesday, January 10, 2018 In the first semester of 2017, Central American countries imported $17 million worth of sauces and their preparations from Mexico, 11% less than in the same period in 2016. Figures from the information system on the Central American Market for Sauces and Ingredients for their Preparations, compiled by the Business Intelligence Unit at CentralAmericaData: [GRAFICA caption = "Click to interact with graph"] Import of Soups into Central AmericaTuesday, October 10, 2017 In 2016 countries in the region bought $103 million worth of soups and their preparations, and 44% of the total came from the USA and Mexico. Figures from the Information System on the Market for Soups and Preparations in Central America compiled by the Business Intelligence Unit at CentralAmericaData: [GRAFICA caption = "Click to interact with the graphic"]
MARKET TRENDS
Vegetarian Food: Trends in Central AmericaWednesday, March 3, 2021 In the last quarter of 2020 and in January 2021, in the digital environment, interest in vegetarian food increased in Costa Rica, Guatemala and Panama, in the cases of El Salvador, Honduras and Dominican Republic, declines were recorded. Through a system that monitors in real time the changes in the interests and preferences of consumers in Central American countries, developed by CentralAmericaData, it is possible to project demand trends in the short and long term, for different products, services, sectors and markets operating in the region.
MARKET TRENDS
Fast Food: Rises and Falls in Central AmericaMonday, February 22, 2021 In the last quarter of 2020 and in January 2021 in Panama, Honduras and El Salvador interest in fast food reported a clear rebound, contrary to the situation in Guatemala, Costa Rica and the Dominican Republic, markets where Internet searches decreased. Through a system that monitors in real time changes in consumer interests and preferences in Central American countries, developed by CentralAmericaData, it is possible to project short and long term demand trends for the different products, services, sectors and markets operating in the region.
CONSUMER STUDIES
Pizzas, Restaurants and Consumer TrendsFriday, September 25, 2020 In Central America, nearly 13 million people search online and participate in conversations related to pizzas, with Papa John's, Pizza Hut and Domino's Pizza being some of the chains with the greatest presence in consumer interactions. An analysis of consumer interests and preferences in Central America, prepared by the Trade Intelligence Unit of CentralAmericaData, provides interesting results on people's preferences and tastes in food and all kinds of products or services, as well as restaurant chains and activities.
MARKET TRENDS
Central America and the Fast Food BusinessThursday, September 3, 2020 In recent months, interest in fast food in the region's markets has continued to show a clear upturn, with El Salvador, Panama and Honduras recording the largest increases in interactions on the subject. Through a system that monitors in real time changes in consumer interests and preferences in Central American countries, developed by CentralAmericaData, it is possible to project short and long term demand trends for the different products, sectors and markets operating in the region. Changes in Restaurants' OperationsFriday, May 15, 2020 Removing commonly used beverage dispensers, signaling establishments to ensure social distancing, and installing doors with a foot opening are some of the adaptations that restaurants will have to make to operate in the new commercial environment. The restaurant sector has been one of the hardest hit by the covid-19 outbreak, as in most countries the authorities have prohibited these establishments from serving their customers in the table area and only allow them to sell take-out.
GEOMARKETING SOLUTIONS
Fast Food: What is the Best Location?Friday, October 9, 2020 Taco Bell, located on 6th Avenue in zone 9 of Guatemala City, has a potential market of 315,000 consumers 15 minutes away by car. Of this group of people, 26% are interested in fast food and 15% in Mexican food. Using the Geomarketing solutions we have developed for our clients, CentralAmericaData's Trade Intelligence team analyzed the environment of some of the main locations of fast food restaurants operating in Central American countries. Below is an extract of the study's findings.
CONSUMER STUDY
Fast food: What do Consumers have in Mind?Wednesday, August 12, 2020 In Central America, it is estimated that nearly 14 million people show an interest in fast food in the digital environment. Pizza, tacos, organic food and snacks are some of the terms that have best positioned themselves in the minds of consumers with high purchasing power. An analysis of the interests and preferences of consumers in Central America, prepared by the Trade Intelligence Unit of CentralAmericaData, shows interesting results on the preferences and tastes of people in various foods, products, services, restaurant chains and activities. |
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Sunday, January 29, 2023 - last update: Wednesday, 1:21 pm
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