españolPricing with the Customer in MindFriday, November 3, 2017 Estimating the price a client would pay for a product first, and then aligning production and investment costs to that value, is the premise of the Price-led costing strategy. Ariel Baños, a specialist in price management, explains that knowing in advance how much you can charge for a product or service, or at least having an estimate, is a key element of the Price-Led costing strategy. Revenue OptimizationTuesday, August 29, 2017 In order to solve the eternal and very difficult problem of pricing, the best thing to do is to start with a change of name. To solve the eternal and very difficult problem of pricing, it is convenient to start with a change of name. Price Management vs ProfitabilityFriday, June 10, 2016 The answer to how often any of these ten situations occur in your sales department is a good way to diagnose the health of your business. 1) "It's very difficult to sell at these prices, this is the biggest complaint in relation to sales." Vendors argue that the company's prices are a major obstacle to making progress in the market. Prices: When Discounts Annoy Your CustomersWednesday, May 17, 2017 There are times when giving a discount is counterproductive because it irritates customers, especially the most loyal ones. 5 reasons why customers might not like a discount Five myths about prices that destroy businessesFriday, March 10, 2017 Believing that you can only sell more by having the lowest price or offering the best discounts is one of the myths about pricing that can cause companies to fail. Some practices used in setting prices which are still considered the most suitable by some, are actually are harmful to long-term management of the company. How to Impose a Price on the MarketTuesday, December 10, 2013 Learn how to implement in your business a professional and comprehensive strategy for market dominance in pricing. By Ariel Baños President and founder of fijaciondeprecios.com The World Cup and How to Set PricesTuesday, May 20, 2014 Segmenting prices, packaging the product and making the most of when the value is greater than any competitor, are examples of good practices in setting prices during occasions such as the World Cup. Three World Cup lessons on prices The Ideal Price SystemFriday, March 9, 2018 The challenge in defining the most appropriate pricing system for each company is to identify what value the products and services sold have for each customer. The founder of Fijaciondeprecios.com, Ariel Baños, explains the key elements for determining how companies should establish prices for their products and services. Baños notes, "...The price should be related to the value for each client " , but the complexity is in being clear about that value, since " ...When we buy something in general we are not completely sure of the results we will get when using it." Prices and Perceived ValueFriday, June 29, 2018 To what extent can a higher price be considered an indicator of greater value for the customer? Ariel Baños, pricing expert and founder of Fijaciondeprecios.com, analyzes two interesting cases to try to explain what factors are most important for customers when assigning value to a product or service. Prices: The Art of DiscountsFriday, February 23, 2018 How do companies that permanently use large discounts and offers sustain their strategy? In his analysis of setting prices, Ariel Baños, an expert on the subject, explains the elements that companies should take into account when offering discounts and promotions to their customers, warning how the cost assumed when providing a discount must be "shared", what kind of promotions should be avoided, depending on the business, and what limits should be established on the number of items that can be part of the discount strategy, among other things. Strategies Used By a Large Corporation to Fix PricesTuesday, March 29, 2016 The "four secrets" of the technology giant Apple used to set prices of their product lines. There is no company, large or small, that does not face challenges in determining prices and suitable profitability margins for their products and services today. However, some manage their prices better than others. Price strategies: Is it Worth Haggling?Tuesday, February 6, 2018 The practice of trying to get a discount is acceptable in some places, while in others, depending on the product or service in question, it can lead to doubts and harm negotiations. Ariel Baños, expert in defining pricing strategies, explains that when negotiating a reduction or increase in a price, one must take into account the cultural factors of each country, which can differ greatly from one place to another. "... In some countries, such as Egypt, Morocco and India, and in Southeast Asia in general, it is common to negotiate prices on all types of products and services. It can even be considered offensive if the client pays the initial price, without even making an attempt to get some money off." It's You and Not the Customer Who Sets PricesWednesday, October 28, 2015 The price of your product or service can not be left to the will of the customer and must respond to its value in terms of the satisfaction that the purchase generates. In its analysis of the issue the president and founder of FIJACIONDEPRECIOS.COM, Ariel Baños, cites two geniuses in innovation: Keys to Setting PricesWednesday, March 4, 2015 The ten fundamental points to consider when defining a company's pricing policy, and actions to take to determination them. By Ariel Baños When Should you Lower Prices?Friday, May 10, 2013 Three situations which, if they are happening in your company, indicate that you should lower prices. By Ariel Baños,, President and founder of FIJACIONDEPRECIOS.COM |
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