españolPrices: Strategy = ProfitabilityFriday, November 6, 2020 Selecting products with limited sales potential because of price, defining the group of clients that will be reached by the promotion and quantifying the profits that the company will receive after offering discounts are factors that must be evaluated when applying strategies of this type. In order to avoid carrying out promotions in an intuitive way, without an integral evaluation of the action, both in terms of costs and benefits, Ariel Banos, founder of Fijaciondeprecios.com, proposes seven steps to correctly define a Profitable Promotion. Banana Price Faces Downward PressureThursday, November 12, 2020 Since 2018, the price of the banana box that Costa Rican producers sell to the German supermarket chain ALDI is falling, there is concern that other European chains will begin to negotiate lower prices. Representatives of the National Banana Corporation of Costa Rica (Corbana) explained that in 2018 the 18.14 kilo banana box sold to ALDI was quoted at 13.55 Euros. However, in 2019 and 2020 the amount paid for the fruit was reduced, and by 2021 a price of 11.33 euros has been set, which is equivalent to a -16% variation with respect to what was charged in 2018. Pricing with the Customer in MindFriday, November 3, 2017 Estimating the price a client would pay for a product first, and then aligning production and investment costs to that value, is the premise of the Price-led costing strategy. Ariel Baños, a specialist in price management, explains that knowing in advance how much you can charge for a product or service, or at least having an estimate, is a key element of the Price-Led costing strategy. Revenue OptimizationTuesday, August 29, 2017 In order to solve the eternal and very difficult problem of pricing, the best thing to do is to start with a change of name. To solve the eternal and very difficult problem of pricing, it is convenient to start with a change of name. Price Management vs ProfitabilityFriday, June 10, 2016 The answer to how often any of these ten situations occur in your sales department is a good way to diagnose the health of your business. 1) "It's very difficult to sell at these prices, this is the biggest complaint in relation to sales." Vendors argue that the company's prices are a major obstacle to making progress in the market. Prices: When Discounts Annoy Your CustomersWednesday, May 17, 2017 There are times when giving a discount is counterproductive because it irritates customers, especially the most loyal ones. 5 reasons why customers might not like a discount Five myths about prices that destroy businessesFriday, March 10, 2017 Believing that you can only sell more by having the lowest price or offering the best discounts is one of the myths about pricing that can cause companies to fail. Some practices used in setting prices which are still considered the most suitable by some, are actually are harmful to long-term management of the company. Prices and Perceived ValueFriday, June 29, 2018 To what extent can a higher price be considered an indicator of greater value for the customer? Ariel Baños, pricing expert and founder of Fijaciondeprecios.com, analyzes two interesting cases to try to explain what factors are most important for customers when assigning value to a product or service. The Ideal Price SystemFriday, March 9, 2018 The challenge in defining the most appropriate pricing system for each company is to identify what value the products and services sold have for each customer. The founder of Fijaciondeprecios.com, Ariel Baños, explains the key elements for determining how companies should establish prices for their products and services. Baños notes, "...The price should be related to the value for each client " , but the complexity is in being clear about that value, since " ...When we buy something in general we are not completely sure of the results we will get when using it." How to Impose a Price on the MarketTuesday, December 10, 2013 Learn how to implement in your business a professional and comprehensive strategy for market dominance in pricing. By Ariel Baños President and founder of fijaciondeprecios.com Prices: The Art of DiscountsFriday, February 23, 2018 How do companies that permanently use large discounts and offers sustain their strategy? In his analysis of setting prices, Ariel Baños, an expert on the subject, explains the elements that companies should take into account when offering discounts and promotions to their customers, warning how the cost assumed when providing a discount must be "shared", what kind of promotions should be avoided, depending on the business, and what limits should be established on the number of items that can be part of the discount strategy, among other things. Prices: How to Avoid Losing Money?Friday, July 3, 2020 Segmenting customers by prices they are willing to pay, showing the value of the product or service to charge higher prices and being careful when applying discounts are some of the recommendations from experts to avoid losing money. Ariel Banos, founder of Fijaciondeprecios.com explains some of the myths that exist among business leaders when building a pricing strategy, and what could be the alternatives to not lose money. The World Cup and How to Set PricesTuesday, May 20, 2014 Segmenting prices, packaging the product and making the most of when the value is greater than any competitor, are examples of good practices in setting prices during occasions such as the World Cup. Three World Cup lessons on prices How to Sell at Higher Prices?Friday, June 19, 2020 In order to reach customers who, have great uncertainty at the time of purchase and to improve the unit margin of the products sold, flexibility must be offered in the cancellation conditions to increase the probability of successful sales, even at higher prices. In difficult times, such as the current scenario generated by covid-19, the companies that win will be those that provide greater peace of mind to their customers, even if they sell their products at higher prices. Food: Global Prices as of September 2020Thursday, October 8, 2020 In September, price increases were more pronounced for vegetable oils and cereals, and for dairy products prices remained stable, while sugar and meat prices fell from their August levels. The United Nations Food and Agriculture Organization (FAO) reported that in September 2020 the food price index averaged 97.9 points, i.e., 2% more than in August and already 4.6% above its value a year ago. |
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