CASE STUDY
Foot traffic analysis: OfficeMax Vs. Office DEPOT storesWednesday, November 17, 2021 Understanding mobility and identifying points of interest help large retail office products suppliers to measure foot traffic in and out of their stores and to better comprehend the behavioral patterns of consumers. The correlation between foot traffic, visits, sales, and the success of retail office products suppliers has been studied and proven, so the development of this type of analysis has become a priority in the site selection process and expansion modeling.
BUSINESS INTELLIGENCE
How does Big Data Improve Customer Relationship Management?Tuesday, July 13, 2021 CRM (customer relationship management) combined with Big Data is the practice of integrating big data into internal business processes with the aim of improving customer service and predicting customer behavior, finding patterns and trends to take advantage of sales opportunities, adjusting product and service offerings to increase profits among others. This combination improves customer analysis and leads to the creation of different data models.
BUSINESS OPPORTUNITY
Tender for $9 Million in IT ServicesWednesday, May 19, 2021 Instituto Costarricense de Acueducto y Alcantarillados tenders IT professional services for systems maintenance and development. Costa Rican Government Purchase 2021LN-000006-0021400001: Furniture and Home: Rise in DemandFriday, November 13, 2020 Since people are staying at home more because of changing consumer habits, Guatemalan entrepreneurs say that kitchen furniture, pergolas and other household items have been in the greatest demand. Because of the economic crisis that resulted from the covid-19 outbreak, sales goals will not be met this year. Prior to the start of the pandemic, Guatemalan entrepreneurs in the sector estimated that by 2020 the amount of furniture and wood products sold would be $210 million, but in the current context, they forecast that the figure will be reduced to $160 million.
MARKET STUDY
Online Business: What's Going On in Panama?Tuesday, November 10, 2020 When comparing July and October 2020, the number of consumers in the country who were exploring options to buy a Ford brand vehicle through the Internet increased 30%, and the number of people looking to buy a photographic lens decreased 29%. CentralAmericaData's interactive platform, Consumer Insights, monitors in real time changes in consumer habits in all markets in the region and in other Latin American countries, with fundamental information to understand their behavior, new trends and anticipate eventual changes in their purchase patterns.
MARKET STUDIES
How do Purchasing Intentions Vary in Guatemala?Monday, October 26, 2020 When comparing July and October 2020, the number of consumers in the country who were trying to buy a coffee machine via online increased by 87%, and the number of people looking to buy a cell phone increased by 13%. CentralAmericaData's interactive platform, Consumer Insights, monitors in real time the changes in consumer habits in all markets in the region and in other Latin American countries, with fundamental information to understand their behavior, new trends and anticipate eventual changes in their purchasing patterns.
MARKET STUDIES
How is the Intention to Buy Online evolving?Friday, October 23, 2020 Between July and October 2020 in Central America the number of people trying to buy home office furniture online increased 71%, and the number of consumers looking for car insurance policies grew by 8%. CentralAmericaData's interactive platform, Consumer Insights, monitors in real time changes in consumer habits in all markets in the region and in other Latin American countries, with fundamental information to understand their behavior, new trends and anticipate eventual changes in their purchasing patterns. New Normal: What Foods Have Potential?Thursday, May 28, 2020 Foods whose properties and benefits are well defined, and are produced by companies with sustainable practices, have the greatest potential to gain ground in a market that has been rapidly transformed. Although in recent weeks’ e-commerce and analysis of how consumers buy in times of quarantine has occupied most companies, there are other trends that could define the food market, once the most critical phases of the covid-19 outbreak are over.
MARKET STUDY
Central America: Institutional Furniture MarketMonday, February 24, 2020 Comercializadora S y G Internacional, Smart Office and Easy Office Inc. are three of the companies that have won the most important contracts to provide furniture and wooden items to public institutions in Central America. A study carried out by CentralAmericaData's Trade Intelligence Unit analyzes the furniture supply companies that were favored with contracts to provide furniture and wood products to the governments of Central American countries. Telecommuting is Not Fully ExploitedThursday, August 22, 2019 Although working from home is considered a non-wage incentive because of the flexibility and benefits it provides to the employee, this mode of work is not yet a trend for companies in Guatemala. Implementing work from home or home office, is a modality increasingly popular among executives and professionals who see the benefits that telecommuting provides. Shopping Center: Innovating to CompeteWednesday, April 3, 2019 Traditional shopping centers must be reinvented to remain competitive, as globally consumers tend to spend more on experience than on products. Although consumers look for experiences in the shopping centers they choose to make their purchases, the development of this concept is beginning in Central American countries. Tender for Software LicensesTuesday, May 22, 2018 The Minister of Finance in Guatemala is requesting different types of licenses, for equipment used in the institution. Guatemala Government Purchase 7574282: Technology Services: $3.3 billion in ExportsTuesday, May 15, 2018 In 2016, Costa Rica registered just over $3.3 billion in exports of services through means of technology, information and communication networks. Of the total value exported, 88% corresponds to large companies, although there is also a significant participation of micro-enterprises (7%). The remaining 5% is shared between medium and small companies. Panama: 17 companies Interested in Furnishing TocumenMonday, December 11, 2017 Euromobilia, Adisa, Ergomatic and Fursys are four of the companies participating in the tender approval meeting to supply furniture for the waiting rooms in the new airport terminal. The tender to supply and install chairs in the new waiting rooms of the new terminal B of Tocumen International Airport drew the attention of 17 companies. Pharmaceutical Company Invests in BPOThursday, November 30, 2017 Merck Sharp and Dohme has started operating a new financial services center in Costa Rica, from where it will provide support to the company's operations in the Americas. From a statement issued by the CINDE: |
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