CONSUMER STUDY
Online Purchasing: What are Hondurans Looking for?Wednesday, August 19, 2020 Of the total number of people in Honduras who are looking to purchase products and services online, 21% are trying to hire an educational service, 20% are exploring options to access some financial service and 13% are looking to buy a home and garden item. The interactive information system developed by CentralAmericaData, monitors in real time the changes in consumer habits in all markets of the region, with fundamental information to understand the new commercial environment that has emerged in an accelerated manner. Christmas Sales, Expectations and E-CommerceWednesday, December 9, 2020 Although sales are not expected to exceed those of the 2019 Christmas season, businesses expect revenues to be robust in the context of the pandemic, a situation that could be enhanced by the dynamism of digital channels. The spread of covid-19 generated an economic crisis, which for most of 2020 significantly affected the commercial sector. Despite the fact that in the context of the new business reality and changing consumer habits, commercial establishments are still in the process of adapting, there is optimism among businesspeople regarding end-of-year sales.
MARKET STUDY
Household Appliances: Demand TrendsTuesday, November 3, 2020 Between July and October 2020, the number of people in Guatemala looking online for options to buy a coffee machine increased by 87%, while the number of Salvadoran consumers looking to buy a vacuum cleaner decreased by 60%. CentralAmericaData's interactive platform, Consumer Insights, monitors in real time changes in consumer habits in all markets in the region and in other Latin American countries, with fundamental information to understand their behavior, new trends and anticipate eventual changes in their purchasing patterns. Challenges of Seasonal SalesWednesday, November 11, 2020 Maintaining proper inventories to meet demand, having a robust logistics system and an electronic sales channel that protects your customers when they make a purchase, are part of the challenges that businesses face in this new reality. With "Black Friday" and Christmas approaching, commercial establishments in the region are beginning to apply their sales and promotion strategies, with which they will try to recover part of their income.
MARKET STUDY
Footwear: Intention to Buy Online as of October 2020Thursday, November 5, 2020 Between July and October 2020, the number of people in Costa Rica who were exploring options for buying sports shoes online decreased 26%, while the number of Honduran consumers looking to buy dress shoes increased 27%. CentralAmericaData's interactive platform, Consumer Insights, monitors in real time the changes in consumer habits in all markets in the region and in other Latin American countries, with fundamental information to understand their behavior, new trends and anticipate eventual changes in their purchase patterns. Brands and the New Market RulesMonday, June 1, 2020 Assessing the company's value proposition and conveying it properly, as well as adapting quickly to the current business environment to create bonds of trust with customers, are part of the challenges that brands must face to survive. According to experts on issues related to marketing and branding, the severe home quarantines decreed by the Central American governments due to the outbreak of covid-19, has imposed new habits to consumers. Million Dollar Loans Approved for MetroFriday, October 21, 2011 The National Economic Council has approved two draft financing contracts for the construction of Metro Line 1, for $362 million. A press release from the Ministry of Economy and Finance of Panama states that Panamanian Pressure on France Produces EffectTuesday, November 29, 2011 The cancellation by Panama of a multi million dollar deal with a French company has led the French government to issue a conciliatory statement. Panama implemented the Law of Retaliation after statements by the French Budget Minister Valérie Pécresse, who claimed that Panama was not cooperating in the fight against tax evasion. These actions have produced a reaction from the French government. Panama Must Drive Faster in TechnologyTuesday, July 14, 2009 Although progress has been made in the last years, technology adoption must be much faster, specially in government paperwork. The implementation of Digital Signatures is one of the top must-does. Although the legal framework has been ready for more than a year now, regulation and norms have only been approved a couple of days ago, and there is still no entity responsible of administering and supervising the system. El Salvador: Services Act is RestrictiveThursday, July 5, 2012 A whole group of new services based on new technologies are not covered under the current Law on International Services. The Salvadoran Foundation for Economic and Social Development (Fusades), is proposing amending the current law, so as to incorporate new services and update existing ones. It also proposes setting up a commission on international services which are responsible for maintaining the information. Shopping Centers Prepare for the New RealityMonday, July 20, 2020 Encouraging online sales so that customers can pick up products without getting out of their vehicles is the commitment of some Panamanian shopping centers to comply with the safety protocols that will be required in this new commercial reality. Due to the threat of the spread of covid-19, since mid-March, Panamanian authorities decided to close the shopping centers.
MARKET STUDY
Jewelry and Watches: Regional Business PotentialTuesday, September 8, 2020 In Central America, about 250,000 people are looking to buy jewelry or watches on the Internet, and of this group of consumers, approximately 5% explore options for acquiring fine jewelry necklaces. CentralAmericaData's interactive information system monitors in real time the changes in consumer habits in all markets of the region, with fundamental information to understand the current commercial environment in which companies of all industries must operate. E-commerce and Mass ConsumptionMonday, March 4, 2019 It is predicted that "great growth opportunities for retailers and consumer brands, if they know how to exploit the information to meet the needs of current buyers. From Procomer's article "Trends in e-commerce of mass consumption":
MARKET STUDY
E-Commerce: What do Consumers Want to Buy?Monday, June 22, 2020 Among the people who look for products and services available online in Central America, 20% try to buy electronic devices such as cell phones, video game consoles or cameras, 17% home and garden items, and 10% vehicles. The interactive information system developed by CentralAmericaData monitors in real time the changes in consumer habits in all markets in the region, with fundamental information to understand the new commercial environment that has emerged in an accelerated manner. El Salvador Hosts World Surfing ChampionshipThursday, September 8, 2011 Organized by the International Surfing Association, the championship will take place between 16 and 23 October. The event will bring together over 300 participants, professionals, media and spectators and is to be held on La Paz beach, known to surfers as Punta Roca, a city of "La Libertad" |
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