MARKET STUDY
Televisions: Purchases for $400 millionTuesday, May 24, 2022 For the third quarter of 2021 a recovery is observed in the Central American region by importing almost $400 million of televisions, mainly from Mexico with sales of $213 million, monopolizing the Central American market. Figures from the Trade Intelligence Unit of CentralAmericaData: [GRAFICA caption="Click to interact with the graphic"]
MARKET STUDY
Wines: Recovery in the Regional MarketMonday, May 23, 2022 There is a 50% increase in Central American wine purchases, reaching $71 million, with Chilean companies being the main supplier with $19 million in sales to Central America. Figures from the Trade Intelligence Unit of CentralAmericaData: [GRAFICA caption="Click to interact with the graphic"]
MARKET STUDY
Footwear: Purchases in the Region Are RecoveringTuesday, April 26, 2022 For the third quarter of 2021, an increase in Central American purchases of footwear and its parts is observed, reaching imports of $445 million in the period analyzed, with China being the main supplier with $168 million. Figures from the Trade Intelligence Unit of CentralAmericaData: [GRAFICA caption="Click to interact with the graphic"]
CONSTRUCTION PLATFORM
Mixed Residential-Commercial Construction in HondurasMonday, April 11, 2022 Construction is planned for the first quarter of 2022 of a residential complex for 23 apartments and a penthouse in San Pedro Sula, with amenities for condominium owners. CentralAmericaData's Commercial section provides an up-to-date list of public and private construction projects that have submitted Environmental Impact Assessments (EIA) to the respective institutions in each country.
MARKET STUDY
Cooking Ovens: $88 Million in PurchasesMonday, April 11, 2022 There is a 100% growth in purchases of cooking and roasting ovens in the Central American region by importing $88 million, mainly from Chinese companies that monopolize 50% of the market. Figures from the Trade Intelligence Unit of CentralAmericaData: [GRAFICA caption="Click to interact with the graphic"]
BUSINESS INTELLIGENCE
Should I expand my stores to other cities in 2022?Thursday, March 24, 2022 Retail store expansion strategies are one of the most fundamental issues for growing retailers. Opening a new store can be a game changer if you get the location right, or your new store could be doomed to failure if the location doesn’t attract enough customers. In addition to geographical factors, such as transportation accessibility and real estate prices, demographic factors and mobility patterns in the areas of interest play a key role in decision making. These data on population, purchasing power and consumption habits are what generate an optimal expansion strategy.
BUSINESS INTELLIGENCE
Top benefits of Big Data in supply chain managementTuesday, March 22, 2022 Big Data brings together data from different applications, infrastructures, third-party sources and emerging technologies such as location analytics to improve decision making in the strategic, tactical and operational processes that make up supply chain management. This tool reshapes the supply chain by providing useful and actionable data that can help improve the efficiency of individual companies and the ecosystems in which they operate, helping to synchronize supply chain planning and execution by improving real-time visibility into these processes and their impact on customers and the bottom line. Read the complete article here
BUSINESS INTELLIGENCE
How to create the best branch expansion strategy?Tuesday, March 15, 2022 To ensure the success of branch expansion strategies for site selection plans, it’s necessary to compare the business model with the the potential market needs and build the corresponding strategy, location and foot traffic analytics are the best tool to do so. Foot traffic data gives retailers a competitive advantage in site selection by helping to visualize how local market dynamics have changed over a long period of time, uncovering new opportunities and insights in real time that would not necessarily have been evident through more traditional or one-dimensional data sources.
BUSINESS INTELLIGENCE
Top 10 Uses Cases of foot traffic in public transportTuesday, March 15, 2022 Foot Traffic analytics can identify the characteristics of transit stops and routes, helping to determine and improve the overall coverage of any transit system. When it comes to public transport, foot traffic analytics can be of great help to authorities, who are faced with various challenges such as road congestion and the diversity of modes of transport, among others. This poses difficulties for public transport managers and operators when it comes to planning.
MARKET STUDY
Microwave Ovens: Regional Business RecoversMonday, February 28, 2022 Imports for the second quarter of 2021 of microwave ovens from Central America, recovered by 103% reaching $24 million in purchases, mainly from China, which monopolizes the market with $17 million in sales, equivalent to 71%. Figures from the Trade Intelligence Unit of CentralAmericaData: [GRAFICA caption="Click to interact with the graphic"]
BUSINESS INTELLIGENCE
Predictive modeling for site selection strategiesTuesday, February 15, 2022 Retailers need to use predictive modeling and combine it with business, customer, and market data in order to forecast sales or new businesses profitability. Predictive modeling is a highly effective way to identify a suitable area for expansion strategies, as it has become a vital tool for narrowing down hundreds of potential sites or even a single site. When a potential site is identified, it’s combined with additional layers of data to determine if it meets the model’s requirements, sales performance targets, and other critical factors for any business requirements. Read the full article here
BUSINESS INTELLIGENCE
What is geofencing marketing and how to use it?Wednesday, February 2, 2022 In order to optimize advertising costs and maximize revenue, marketing leaders are using spatial data to create geofences in specific areas, allowing them to reach audiences that are more likely to become potential customers. What is geofencing marketing?
MARKET STUDY
Liquid Pumps: Imports Up in the RegionMonday, January 24, 2022 By the second quarter of 2021, the market for liquid pumps and their parts increased by 14%, reaching $115 million in Central American purchases. Figures from the Trade Intelligence Unit of CentralAmericaData: [GRAFICA caption="Click to interact with the graphic"]
BUSINESS INTELLIGENCE
Location intelligence to optimize commercial strategiesMonday, January 24, 2022 Location analytics rely on anonymized geospatial data from mobile devices, which can be used to gather information on foot traffic trends and typical profiles of consumers visiting a specific area or zone. Location intelligence collects and analyzes competitive data, helping to gain a deep understanding of customers, market, and competitor strategy, identifying opportunities that would otherwise be more difficult to recognize.
CASE STUDY
Foot traffic analytics: Mercadona Vs. LIDLWednesday, December 29, 2021 Supermarkets can apply location intelligence techniques and footfall analytics to understand consumer mobility patterns, generate efficient site selection strategies, understand the performance of their stores, and estimate competitor turnover. The correlation between foot traffic visitation, sales, and the success of retail supermarkets have been studied and proven, so the development of this type of analysis has become a priority in the site selection process and expansion strategies. |
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