españolAdvertising Spending Continues to Move to the InternetWednesday, April 8, 2009 The recession has only slowed its pace of growth. Strange as it may seem, the crisis accelerated the transition to digital advertising for many businesses. In contrast to traditional advertising, digital advertising continues to grow. Internet participation in the total expenditure on advertising is growing at least 1% annually. To put it in simple terms: Advertisers are increasingly putting more money into Internet advertising, while they are decreasing spending on newspapers, radio and magazines. 7 Mistakes in Digital AdvertisingThursday, January 28, 2010 When digital advertising fails, do not blame the medium without analyzing if the design of the ad is in line with it. Phillip W. Sawyer writes in an article in Advertising Age that the effectiveness of an online campaign can be seriously hampered by mistakes made by designers who do not know the specific requirements of digital communication. Nicaragua to host Tourism Marketing CongressFriday, October 17, 2008 The National Chamber of Tourism and the University of Central America, will host the First International Congress of Tourism Marketing next week. The encounter, which will be held on October 20 and 21 at the Holiday Inn Hotel, will have the participation of experts in marketing and tourism who will discuss marketing topics and services to attract tourist to the country. Bids Received for Election Advertising TenderWednesday, January 11, 2012 Four advertising companies participated in the tender created by the Electoral Tribunal of Panama. Participating companies were Publicis Fergo with $3.75 million; BYM SA Publicidad, at $3.74 million, In House Advertising, with $3.75 million and Cerebro JCM also with $3.75 million. E-Marketing: Effective and Low CostThursday, July 15, 2010 In this new breed of marketing to the “4Ps” (product, placement, price, promotion) the following been added: flow, functionality, feedback and loyalty (“4Fs” in Spanish). The Internet, new information management tools and methodologies, combined with globalization, are redefining the way products are marketed. Company Profile Organization that operates in Costa Rica, El Salvador, Guatemala, Honduras, Nicaragua and Panama.
Real Estate Expo 2008 begins in HondurasWednesday, October 8, 2008 From today until the 10 of October, the first edition of the Real Estate Expo 2008 will be held at the Honduran Arab Social Club. The fair will showcase housing, institutional, tourism, and industrial projects, as an opportunity for both foreigners and nationals to invest in real estate in the country, said Mauro Robles Moran, director of Real Estate Expo 2008. Marketing Reinvents ItselfMonday, April 6, 2009 It is no longer just advertising. Marketing managers must operate in an integrated manner and demonstrate return on investment for every dollar they spend. Many examples are showing that one of the first budgets to be trimmed in these times of crisis, is marketing. Against this backdrop, the emphasis is on continue communicating with clients and not abandoning efforts in this area. Contract to Promote Tourism in Panama ApprovedWednesday, August 3, 2016 A $20 million contract has finally been approved for the company VML Inc. to develop a marketing and communication strategy to promote the country internationally. The implementation of the international tourism promotion campaign will take place between 2016 and 2018, and will consist of a comprehensive promotion strategy, both online and using traditional advertising, public relations and trade marketing (activations) to promote Panama internationally. Against the Flow: AntimarketingThursday, August 5, 2010 Providing as much honest and accurate information as possible about a product's attributes might be the best way to promote it. The concept of "Antimarketing" is gathering momentum thanks to growing expectations of respect for people and the environment, combined with the spread of social responsibility as a core part of business management. Radio Frequency Allocation in PanamaFriday, November 8, 2013 Eight bidders submitted offers in the tender conducted by the Public Services Authority to grant concessions for open radio frequency bands, AM and FM. Of all the proposals only two did not meet the requirements, resulting in their rejection. Corporación Medcom Panamá S.A. bid $35,143 for the frequency 90.9 MHz (FM)-Bocas del Toro, and $18,116 for the frequency 100.7 MHz (FM)-Darien. Panama Cancels International Advertising ContractThursday, March 19, 2015 The Tourism Authority of Panama has terminated the contract for $1.3 million signed with Conde Marketing to promote the country during the transmission of boxing matches in Argentina. The contract, which was renewed in 2014, included the promotion of Panama as a tourist destination during the transmission of 36 boxing matches on the television channel TyCSports. Company Profile
International Consulting firm, specialized in Direct Marketing and Web Marketing.
BUSINESS INTELLIGENCE
What is geofencing marketing and how to use it?Wednesday, February 2, 2022 In order to optimize advertising costs and maximize revenue, marketing leaders are using spatial data to create geofences in specific areas, allowing them to reach audiences that are more likely to become potential customers. What is geofencing marketing? |
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