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GEOMARKETING SOLUTIONS
Central America: Commercial Potential of BookstoresWednesday, September 23, 2020 Sophos, a bookstore located in Zona 10 of Guatemala City, is a point that 15 minutes by car monopolizes a potential market of 239 thousand consumers, of which 40% are interested in books. Using the Geomarketing solutions we have developed for our clients, CentralAmericaData's Trade Intelligence team analyzed the environment of some of the main bookstore locations operating in Central American countries. Below is an extract of the findings of the study. Courier Services: New Investment in PanamaTuesday, September 22, 2020 Correos y Telegrafos of Panama will invest $20 million in its upgrading plan, which will be focused on providing door-to-door service and delivery of parcels from around the world. According to representatives of Panama's Post Office and Telegraphs (Cotel), nowadays the packages that arrive to the country from Miami take an average of three days, due to the process executed. Retail, Behavior Change and Hybrid SystemsMonday, September 21, 2020 Merging E-commerce models and face-to-face sales, through the implementation of apps that allow shopping in a physical store without going through the checkout line or selecting a fitting room from a cell phone, are the challenges for companies in the new reality. In order to adjust to the new demands and challenges that arose from the covid-19 outbreak, at a global level companies are focused on understanding the trends that will predominate among consumers in the short and medium term. Processed Foods to Earn MoreTuesday, September 22, 2020 Betting on food that involves an industrial process, focusing on markets that are not saturated and on the trends that predominate among consumers are some of the strategies that could multiply the income of agricultural producers. It is estimated that the sale of dried pineapple reaches a value on the international market of 1,600% higher than the price achieved by selling it fresh. In the case of dried mango, the difference amounts to 1.512%. Clothing: Guatemalan Company Expands to MexicoTuesday, September 22, 2020 Under the brand of Tiendas Rechido, Corporación Megapaca opened its first store selling second-hand clothing in the city of Morelia, Michoacan. The new store operating in the Mexican market will make available to the public 50 thousand garments and the business strategy of the business group is to enter the Mexican market as an environmentally sustainable fashion option.
GEOMARKETING SOLUTIONS
Franchises: How to Choose the Best Location?Thursday, September 17, 2020 Evaluating the commercial environment of each sales point of, for example, a bakery chain, is key to sizing the turnover potential of each location, a fundamental input for efficiently designing the expansion plan to compete in other micromarkets. Using the Geomarketing solutions we have developed for our clients, CentralAmericaData's Trade Intelligence team analyzed the environment of some of the main locations of the bakery and pastry chains operating in Central America. Below is an extract of the study's findings. Consumer Trends in the New RealityThursday, September 17, 2020 Although in Central America the period of mandatory confinement has been exceeded, it is still a priority for consumers in the region to spend their free time in their homes and to devote themselves to household cleaning and home cooking. It has been six months since the first cases of covid-19 were detected in the region. 2019/2020 Editorial Recess at CentralAmericaDataMonday, December 23, 2019 Wishing our kind readers, a Merry Christmas and a Happy New Year, we announce that from December 24th 2019 to January 5th 2020, we will be in editorial recess. On Monday, January 6, 2020, we will resume the publication in Spanish and English of our daily selection of news and analysis that interest Central American businessmen and professionals, and the sending of our newsletter CentralAmericaData Express, also in both languages. Virtual Business Roundtable in PanamaThursday, August 13, 2020 The Colon Free Zone will hold a virtual business conference, in which companies will be able to schedule 15-minute appointments with companies using the logistics hub. In the First Virtual Business Roundtable (RDNZonaLibre), 100 user companies of the Colon Free Zone (ZLC) will participate, those interested in doing business with other companies seeking products such as footwear, purses and clothing accessories, electronics, hardware, home, logistics services, perfumes, clothing in general and liquor.
CONSUMER STUDIES
How has the Dominican Consumer changed?Thursday, September 10, 2020 In the current context of changing purchasing habits, interest in bicycles, e-learning and gardening items has grown among consumers in the Dominican Republic in recent weeks. Through a system that monitors in real time changes in consumer interests and preferences in the countries of the region, developed by CentralAmericaData, it is possible to project short and long term demand trends for different products, sectors and markets. E-Commerce Boom = Business Culture ChangesMonday, September 7, 2020 The transformation of purchasing habits caused by the boom in e-commerce at a regional level, forced companies to accelerate the process of implementing their plans, because now they must enhance their digital strategies and change their business culture. The outbreak of covid-19 and the restrictions to the mobility of people, caused the ideal scenario for the first eight months of the year in the Central American markets to report a clear upturn in interest in e-commerce services, with Guatemala, El Salvador, Honduras and Panama being the countries that registered the greatest increases in interactions associated with the topic. Annual Recess at CentralAmericaData.comFriday, December 18, 2015 Wishing Merry Christmas and Happy New Year to our dear readers, we would like to announce that from December 21st, 2015 until January 1st next year we will be taking our annual editorial recess. We will resume publishing on Monday January 4, with our our daily selection of news in Spanish and English that is of interest to business people with interests in Central America, as well as our newsletter CentralAmericaData Express, also available in both languages. Panamanian trade delegation to visit VenezuelaTuesday, April 22, 2008 A trade delegation from Panama will visit the city of Valencia, Venezuela, 150 km west of Caracas, on Wednesday. Its members will offer the region's productive sector a broad view of the business opportunities in their country arising from the Panama Canal expansion. The visit is being treated as a trade mission, though it includes investment specialists from Panama. During a conference they will explain the economic, financial, commercial, logistical and legal advantages to developing business in different sectors of their economy. Business and Operations Move to the CloudFriday, September 4, 2020 Given the need to understand customer behavior in the digital environment, together with the urgency for companies to promote remote work, an ideal scenario has been created for the demand for cloud services to increase exponentially. The spread of covid-19 caused a considerable change in people's habits. World Business Forum in GuatemalaThursday, April 10, 2014 The fourth edition of the Latin America World Business Forum AILA 2014 will be held in Guatemala City on September 10th 2014. From a statement issued by World Business Forum Latin America: |
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Thursday, September 24, 2020 - last update: 3:51 pm
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