españolHow to Stop Competing Just for Price?Friday, December 6, 2019 Charging tariffs consistent with the positioning of the brand and communicating its differentials with respect to the competition, is essential to stop competing for price and redirect the strategy according to the value of the product. Ariel Baños, specialist in price management and founder of Fijaciondeprecios.com, explains three strategies to avoid competing only for the price factor, because in these struggles there are no winners and only attract the least loyal customers.
MARKET STUDY
Beer: Business with U.S. Increases 31%Monday, December 9, 2019 In the first six months of 2019, beer imports into Central America totaled $108 million, and purchases from the U.S. increased 31% over the same period in 2018. Figures from the Trade Intelligence Unit at CentralAmericaData: [GRAFICA caption="Click to interact with graphics"] Residential Construction: Figures in the RegionMonday, December 9, 2019 A 207-home condominium estimated in $11 million in Costa Rica, and several apartment building projects in Panama and Guatemala, are part of the developments planned in the coming months in Central America. The interactive system "Construction in Central America", compiled by the Business Intelligence Unit at CentralAmericaData, includes an up to date list of public and private construction projects that are planned to be built in the coming months.
MARKET STUDY
Corn: Businesses in the Region Still RisingFriday, December 6, 2019 During the first half of the year, corn imports from companies in the region totaled $437 million, 15% more than reported from January to June 2018. Figures from the Trade Intelligence Unit at CentralAmericaData: [GRAFICA caption="Click to interact with graphic"] Business Strategy: How to Exploit Geomarketing?Thursday, November 28, 2019 Knowing the exact location of customers and their characteristics, and in parallel analyzing the potential geographic location of each sales point, is essential for companies to take full advantage of their business strategies. Geomarketing is a tool whose relevance has been increasing in the decision making of companies, because to define and implement strategic plans, it is necessary to have access to accurate information of the areas of influence of investments. Central America - Mercosur FTA: Will It Be Done?Thursday, December 5, 2019 The possibility of negotiating a free trade agreement with the trade bloc of South American countries is back on the discussion. The issue will be discussed in detail at the meeting of the Council of Ministers of Economy of the region (Comieco), to be held in El Salvador on December 5 and 6.
MARKET STUDY
Central America Imports Fewer Video CamerasThursday, December 5, 2019 From January to June 2019, companies in the region allocated $31 million to the import of video cameras, 3% less than the amount reported for the same period in 2018. Figures from the Trade Intelligence Unit at CentralAmericaData: [GRAPHIC caption="Click to interact with graphic"]
MARKET STUDY
Central America: Tire Purchases Increase to 3%Wednesday, December 4, 2019 From January to June 2019, companies from Central American countries imported new tires for $221 million, a figure 3% higher than that reported in the same period in 2018. Figures from the Trade Intelligence Unit at CentralAmericaData: [GRAFICA caption="Click to interact with graphic"]
MARKET STUDY
Vaccines: Regional Purchases Still RisingTuesday, December 3, 2019 In the first half of 2019, purchases of vaccines for human use in Central America totaled $122 million, 116% more than was reported in the same period in 2018. Figures from the Trade Intelligence Unit at CentralAmericaData: [GRAPHIC caption="Click to interact with graphic"] When to Increase Prices?Friday, November 22, 2019 Convincing the sales team that the increase in the price of the product is necessary, and that they are able to convey the message to customers correctly, is essential when it comes to increasing prices when production costs rise. Ariel Banos, specialist in price management and founder of Fijaciondeprecios.com, explains five strategies to increase product prices successfully, maintaining profitability and ensuring the viability of the company in the face of rising costs. Buses: Company Advertises New Routes in the RegionMonday, December 2, 2019 Mexico's Cristobal Colon, a passenger carrier that began operations in Guatemala in 2018, announced that it plans to expand its routes to El Salvador, Honduras and Nicaragua. The company currently covers local routes from the Guatemalan capital to Santa Elena, Poptún and El Chal in Petén. Land Invasion: Growing Problem in the RegionFriday, November 29, 2019 To the denouncements made in recent months by businessmen from Guatemala and Nicaragua, is added that of a Honduran union, which denounces the invasion of 3,400 manzanas of productive land. In September 2019, the Chamber of Agriculture denounced that because the area of usurped land in Guatemala has grown from 10,000 hectares to 164,000 hectares since the 1990s, losses in agricultural production caused by this phenomenon reached nearly $650 million last year.
MARKET STUDY
Fertilizers: Business with Russia up 29%Thursday, November 28, 2019 In the first six months of 2019, fertilizer imports from countries in the region totaled $439 million, and purchases from Russian companies grew 29% over the same period in 2018. Figures from the Trade Intelligence Unit of CentralAmericaData: [GRAFICA caption="Click to interact with the graphic"] Marketing: Global Trends Going ForwardThursday, November 21, 2019 To have clear the purpose of the organization and to improve the "human" experience of the relationship client - brand, are the two trends that the experts visualize in the strategies of the companies in the next years. According to the "2020 Global Marketing Trends Report", prepared by Deloitte, there are five other trends that derive from human purpose and experience: fusion, trust, participation, talent and agility.
MARKET STUDY
Fiber Optic Cable: Regional Purchases Do Not ImproveWednesday, November 27, 2019 Consistent with the 6% decline reported in 2018 with respect to 2017, in the first half of this year the import of fiber optic cable in Central America registered a 20% year-on-year decline. Figures from the Trade Intelligence Unit at CentralAmericaData: [GRAPHIC caption="Click to interact with graphic"] |
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Wednesday, December 11, 2019 - last update: 4:46 pm
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