E-Marketing: Effective and Low CostThursday, July 15, 2010 In this new breed of marketing to the “4Ps” (product, placement, price, promotion) the following been added: flow, functionality, feedback and loyalty (“4Fs” in Spanish). The Internet, new information management tools and methodologies, combined with globalization, are redefining the way products are marketed. Company Profile Organization that operates in Costa Rica, El Salvador, Guatemala, Honduras, Nicaragua and Panama.
Marketing Reinvents ItselfMonday, April 6, 2009 It is no longer just advertising. Marketing managers must operate in an integrated manner and demonstrate return on investment for every dollar they spend. Many examples are showing that one of the first budgets to be trimmed in these times of crisis, is marketing. Against this backdrop, the emphasis is on continue communicating with clients and not abandoning efforts in this area. Contract to Promote Tourism in Panama ApprovedWednesday, August 3, 2016 A $20 million contract has finally been approved for the company VML Inc. to develop a marketing and communication strategy to promote the country internationally. The implementation of the international tourism promotion campaign will take place between 2016 and 2018, and will consist of a comprehensive promotion strategy, both online and using traditional advertising, public relations and trade marketing (activations) to promote Panama internationally. Against the Flow: AntimarketingThursday, August 5, 2010 Providing as much honest and accurate information as possible about a product's attributes might be the best way to promote it. The concept of "Antimarketing" is gathering momentum thanks to growing expectations of respect for people and the environment, combined with the spread of social responsibility as a core part of business management. Panama Cancels International Advertising ContractThursday, March 19, 2015 The Tourism Authority of Panama has terminated the contract for $1.3 million signed with Conde Marketing to promote the country during the transmission of boxing matches in Argentina. The contract, which was renewed in 2014, included the promotion of Panama as a tourist destination during the transmission of 36 boxing matches on the television channel TyCSports.
BUSINESS INTELLIGENCE
What is geofencing marketing and how to use it?Wednesday, February 2, 2022 In order to optimize advertising costs and maximize revenue, marketing leaders are using spatial data to create geofences in specific areas, allowing them to reach audiences that are more likely to become potential customers. What is geofencing marketing? Marketing Managers: Agility is KeyWednesday, June 23, 2010 A modern marketing manager must not only worry for building brand value, as it must also be killed in digital communication and have comprehensive knowledge of the industry. Future marketing managers will have to speak the same language as the rest of their organization, to be able to understand how their actions fit in a larger whole. The 10 Keys to a Marketing PlanThursday, September 2, 2010 An essential document which specifies the actions to be carried out in order to market a company, its products or even ourselves. Altonivel.com.mx reports on Robert Middleton's 10 steps towards building a marketing plan, applicable to organizations of any size. Confidence Index Improves in PanamaFriday, June 26, 2009 As of June, the consumer confidence index was 114.9 points, 8.3 points higher than that of the previous month (106.7). The General Manager of The Marketing Group, the company in charge of conducting the survey along with the Chamber of Commerce, expressed that “future consumer confidence related to home and country situation, appears to be positive, due to the hopes that Panamanians have for the next government.” Trade MarketingMonday, March 19, 2012 The definition of "Trade Marketing" is commercial operations or merchandising practised jointly by a vendor or manufacturer and a distributor. An Analysis of the concept appears in the online newspaper Mercadeo.com: Consumer Confidence Up in PanamaWednesday, October 6, 2010 In September, Consumer Confidence Index was 112 points, eight points higher than results in the previous month (104). The measurements were made by consultants The Marketing Group for the Chamber of Commerce of Panama, it shows that consumers are confident that home situation in the future will improve, since the indicator remains 20 points above critical point. Interamerican Marketing Solutions Company Profile Organization that operates in Costa Rica, El Salvador, Guatemala, Honduras, Nicaragua and Panama.
Successful Closing of Central America Travel Market 2010Thursday, October 21, 2010 3.762 business meetings between wholesalers and businessmen in the region took place. The event featured participation of 158 wholesalers and tour operators from 41 countries, 155 exhibitors from the region and 91 international media. Company Profile
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