E-Marketing: Effective and Low CostThursday, July 15, 2010 In this new breed of marketing to the “4Ps” (product, placement, price, promotion) the following been added: flow, functionality, feedback and loyalty (“4Fs” in Spanish). The Internet, new information management tools and methodologies, combined with globalization, are redefining the way products are marketed. Company Profile Organization that operates in Costa Rica, El Salvador, Guatemala, Honduras, Nicaragua and Panama.
Marketing Reinvents ItselfMonday, April 6, 2009 It is no longer just advertising. Marketing managers must operate in an integrated manner and demonstrate return on investment for every dollar they spend. Many examples are showing that one of the first budgets to be trimmed in these times of crisis, is marketing. Against this backdrop, the emphasis is on continue communicating with clients and not abandoning efforts in this area. Against the Flow: AntimarketingThursday, August 5, 2010 Providing as much honest and accurate information as possible about a product's attributes might be the best way to promote it. The concept of "Antimarketing" is gathering momentum thanks to growing expectations of respect for people and the environment, combined with the spread of social responsibility as a core part of business management.
BUSINESS INTELLIGENCE
What is geofencing marketing and how to use it?Wednesday, February 2, 2022 In order to optimize advertising costs and maximize revenue, marketing leaders are using spatial data to create geofences in specific areas, allowing them to reach audiences that are more likely to become potential customers. What is geofencing marketing? Marketing Managers: Agility is KeyWednesday, June 23, 2010 A modern marketing manager must not only worry for building brand value, as it must also be killed in digital communication and have comprehensive knowledge of the industry. Future marketing managers will have to speak the same language as the rest of their organization, to be able to understand how their actions fit in a larger whole. The 10 Keys to a Marketing PlanThursday, September 2, 2010 An essential document which specifies the actions to be carried out in order to market a company, its products or even ourselves. Altonivel.com.mx reports on Robert Middleton's 10 steps towards building a marketing plan, applicable to organizations of any size. Consumer Confidence Improves in GuatemalaWednesday, January 27, 2010 In November 2009, the index was 88, still below optimistic levels (more than 100), but showing improvement. María Eugenia Castañeda is the CEO of The Marketing Group, who compiles the index. She remarked the upward trend, as the confidence index was 71 in August 2009. Trade MarketingMonday, March 19, 2012 The definition of "Trade Marketing" is commercial operations or merchandising practised jointly by a vendor or manufacturer and a distributor. An Analysis of the concept appears in the online newspaper Mercadeo.com: Guatemala: Consumer Confidence DropsWednesday, September 9, 2009 The consumer confidence index dropped 18 points when compared to May. This index, measured by The Marketing Group, dropped to 71 from 89, where it was in May, signaling further deterioration in consumer confidence. Interamerican Marketing Solutions Company Profile Organization that operates in Costa Rica, El Salvador, Guatemala, Honduras, Nicaragua and Panama.
Successful Closing of Central America Travel Market 2010Thursday, October 21, 2010 3.762 business meetings between wholesalers and businessmen in the region took place. The event featured participation of 158 wholesalers and tour operators from 41 countries, 155 exhibitors from the region and 91 international media. Return on Advertising InvestmentTuesday, September 28, 2010 Marketing Managers are applying financial engineering methods to optimize their portfolio of marketing campaigns. The growing concern from Marketing Managers about return on advertising is making them look more and more like financial managers.
BUSINESS INTELLIGENCE
How to Identify Audiences with Artificial Intelligence?Thursday, December 9, 2021 Thanks to predictive modeling and artificial intelligence (AI), marketers can now leverage these tools to segment audiences beyond traditional parameters and build a more accurate profile of consumers. By using AI, it is possible to segment audiences at more granular levels and identify which ones are most valuable to marketing objectives. |
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