A 15-minute walk from the Malecon in Managua, Nicaragua, there is a captive market of 26,000 people who together spend $17 million, and of these, 31% show an interest in alcoholic beverages.
In CentralAmericaData we developed a geomarketing tool based on interactive maps, through which you can identify where people are and what characteristics they have as consumers.
From January to September 2018, Central American companies imported $269 million in alcoholic beverages, 23% more than in the same period in 2017, mainly because of purchases from Mexico.
Data from the Trade Intelligence Unit at CentralAmericaData: [GRAFICA caption="Click to interact with graphics]
Panama is the country where the highest proportion of beer consumption was reported with respect to total alcohol consumed, with 77%, followed by Costa Rica and Guatemala, with 64% and 56%, respectively.
TheGlobal Status Report on Alcohol and Health 2018, published by the World Health Organization (WHO), details statistics up to 2016 on consumption of alcoholic beverages in different countries.
The trade association agreement between Central America and Europe means a reduction in import tariffs on alcoholic beverages.
With the entry into force of the Agreement between Europe and Central America (CAAA) comes a reduction in import costs, which in the case of champagne is a cut of 15%.
According to Javier Abreu, company representative of Vinos & Destilados in Costa Rica, this allows for a decrease in consumer prices of between 15% and 30% for brands such as Bonpas and Thorin (French wines) , Rioja Bordon and Diamante (Spanish wines) and Bombay Sapphire and Botanic (gin). A bottle of Moët & Chandon, for example, went from $95 to $63."
Beverage Industry Digital Magazine established in 1942, the oldest Spanish trade journal and the only beverage trade magazine serving the Latin American beverage market. It serves soft drink bottlers, brewers, bottled water...
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