The new website streamlines the process of business registration and complements the panamatramita.gob.pa site for completing paperwork with the government.
An internet campaign developed by the Tourism Authority has meant an increase in visits to the portal Visitpanama.com, which receives on average 73,430 hits per month.
According to the manager of the Tourism Authority of Panama, Solomon Shamah, advertising and web media promotion are an important methods of attracting tourists.
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Among these services are:
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The first thing to communicate is what we sell. Then, we must make sure our possible client knows who we are.
But it is important to tell this "About Us" in an attractive way for the reader.
Few things are usually as boring as the "About Us" or "About our company" section in a website. However, this is an unforgivable strategic error. Your site is yours, and it costs a lot of work, and must not go to waste, especially if it gives you the opportunity to present your company to potential customers, visitors and staff. Therefore, it is necessary to reassess the institutional section, as it is an important resource for internet advertising.
Web users expect a lot from shopping sites, but their focus is on the fundamentals that facilitate purchasing.
An article in eMarketer.com discussed a recent report called “Revolutionizing Website Design”, which stated that the most important feature of e-commerce sites, according to consumers, is “clearly presented pricing and shipping information” followed by “indications of credibility and trustworthiness”.
Copa launched a new version of its website, Copaair.com, after 18 months of work and a $5 million investment.
Frank Kardonski, e-business director at Copa Airlines, explained that the new site enables users to pay in six different currencies (U.S. dollars, Brazilian reales, and Chilean, Colombian, Mexican and Argentinian pesos).
“We benchmarked the websites of the best airlines of the world. In them, the client gets what he wants with one or two clicks”, said Kardonski.
The group, Emisoras Unidas, announced the launch of the "Proyecto del Futuro II," a strategic alliance of communications media.
"Proyecto del Futuro II" is a strategic Alliance of 44 radio stations, three regional television channels, 800 outdoor ad spaces and seven websites, also includes the Central American representation of the channels MTV, VH1, and Nickelodeon.
American company, Critical Mass, joined up with Costa Rican firm, Grupo Garnier, to open a subsidiary in the country called The Hangar Interactive.
The Hangar Interactive will create website for marketing and will hire 30 persons immediately. However this figure should reach 250 within the next three years, said Gabriela Llobet, director of Cinde.
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Recognized Brazilian company of backhoe loaders, telescopic, articulated and other types of cranes looking for companies interested in representing the brand and distributing their machinery in Central America and Mexico. The company manufactures and sells telescopic,...
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