During 2020, Central American vegetable exports totaled $318 million, 34% more than what was reported in 2019, a rise that is largely explained by the performance of sales to U.S. companies.
Figures from the Trade Intelligence Unit of CentralAmericaData: [GRAFICA caption="Click to interact with the graph"]
From January to September 2020, Central American vegetable exports totaled $229 million, 44% more than what was reported in the same period of 2019, an increase that is largely explained by the behavior of sales to U.S. companies.
Figures from the Trade Intelligence unit of CentralAmericaData: [GRAFICA caption="Click to interact with the graphic"]
Since Chile and Peru do not ship the product at the beginning of each year and that in the highlands of the country there are suitable areas to harvest the fruit, it is possible to take advantage of the commercial opportunities that exist in the foreign market.
Specialists agree that in order to increase the production of this fruit, producers must become more technified, access to credit must be facilitated and marketing policies must be implemented.
In the last quarter of 2020 and in January 2021, in the digital environment, interest in vegetarian food increased in Costa Rica, Guatemala and Panama, in the cases of El Salvador, Honduras and Dominican Republic, declines were recorded.
Through a system that monitors in real time the changes in the interests and preferences of consumers in Central American countries, developed by CentralAmericaData, it is possible to project demand trends in the short and long term, for different products, services, sectors and markets operating in the region.
In the new commercial reality in which customers value food free of any virus or bacteria, producers and international distribution chains are forced to reinforce their safety systems to reduce the risk of selling contaminated products.
Months ago, it was reported that in China, processed and frozen meat products arriving from abroad were detected with the presence of the coronavirus.
From January to June 2020, Central American vegetable exports totaled $168 million, and sales to U.S. companies grew by 67% when compared to exports in the same period in 2019.
Figures from the Trade Intelligence Unit of CentralAmericaData: [GRAFICA caption="Click to interact with graph"]
Since December 2020, exporters and importers of plant products will be able to process certifications digitally with the Costa Rican authorities.
The digitalization process modernizes the way of trade, makes it faster and more reliable and eliminates the use of paper, simplifying procedures, reducing time and costs, explains a statement from the State Phytosanitary Service (SFE).
In recent weeks in Central American countries, the volume of searches and conversations on the Internet associated with fruits and vegetables began to decrease, a downward trend that continued until mid-November.
Through a system that monitors in real time changes in consumer interests and preferences in Central American countries, developed by CentralAmericaData, it is possible to project short and long term demand trends for the different products, sectors and markets operating in the region.
Whether as a fresh or dry product, there are multiple trading opportunities in markets such as the US, UK, Germany and Japan, which are the main importers of this plant globally.
When sold as a food ingredient, raw material or cosmetic, in the medium and long term there are greater opportunities for internationalization to greater added value can be given to the product, highlights a report prepared by the Promotora de Comercio Exterior de Costa Rica (Procomer).
Although more than 140 agricultural products have access to the U.S. market, only 70 are currently shipped by local producers, which is partly explained by low production capacity and lack of quality.
According to studies conducted by Central American Business Intelligence (Cabi), Nebraska, District of Columbia, Maryland, Hawaii, Tennessee, Illinois, Mississippi, Maine, Kansas and North Dakota are the states with the greatest potential to take advantage of market opportunities.
From January to March 2020, Central American vegetable exports totaled $99 million, 77% more than what was reported for the same period in 2019, a rise that is explained by the increase in the average price and the sales behavior of Guatemalan companies.
Figures from the Trade Intelligence Unit of CentralAmericaData: [GRAFICA caption="Click to interact with the graph"]
The supply of processed fruits and vegetables by Chilean companies is largely complemented by inputs from other countries, with berries, apples, kiwis, peaches and uncooked vegetables being some of the most demanded products.
During 2019, Chilean imports of fruits and vegetables amounted to Ch$200 million, 54% preserved and 22% frozen, 19% juices and 6% purées and jellies, explains a study by the Chilean Foreign Trade Promotion Agency (Procomer).
How many people are interested in this type of food, where they are located, how old are they and what is their monthly spending level, are some of the questions that can be answered with the use of specialized geomarketing tools.
At CentralAmericaData we have developed a geomarketing tool based on interactive maps, through which it is possible to identify where people are and what characteristics they have as consumers. The map incorporates, for any country in Central America, variables such as population, income, average monthly expenditure and consumer interests. With this information, it is possible to identify potential clients and define promotional strategies accordingly, or also explore home delivery times from any point of sale.
From January to September 2019, Central American exports of vegetables totaled $159 million, 21% more than reported in the same period in 2018, a rise that is explained by the behavior of sales to companies in the United States.
Figures from the Trade Intelligence Unit of CentralAmericaData: [GRAFICA caption="Click to interact with graph"]
From January to June 2019 Central American exports of vegetables totaled $105 million, 5% more than what was reported in the same period in 2018, a rise explained by the behavior of sales to companies in the United States.
Figures from the Trade Intelligence Unit at CentralAmericaData: [GRAFICA caption="Click to interact with graphics"]
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