When brands don't know how to approach women, this segment of the population removes products from their value equation because they can't establish a rational, less emotional relationship.
4AM Saatchi & Saatchi White Rabbit together with Prensalibre.com carried out the study "A Guide to Understanding the Consumer", and one of its objectives was to understand how women behave with respect to brands in the Guatemalan market, in a context of economic slowdown.
It has been reported that in the last four years on average between 23 and 25 brands per day have been registered, a figure which includes both domestic and foreign brands.
According to figures from the Directorate General of Intellectual Property (DGPI), between 2014 and 2017, a total of 23,466 brands were registered, and it is estimated that the number of registrations varies between 5,800 and 6,000 a year.
The number of mercantile companies that requested incorporation in the first quarter of the year decreased by 10% with respect to the same period in 2017.
The slow pace with which bank credit to the private sector has grown also reflects the lack of dynamism in the creation of new companies in Guatemala.The corruption cases that have not ceased appearing in the government and the suspension of operating permits, such as those for Minera San Rafael, are affecting credibility and confidence in investments.
Reports state that in 2017 the registration of mercantile companies in Guatemala grew 10% compared to 2016.
Figures from the Mercantile Registry (RM by its initials in Spanish) also detailed that the registration of individual traders grew by 9.3% with respect to 2016.Dca.gob.gt reports that "...On the other hand, 3 thousand companies closed down, a figure that exceeded 2,040 two years ago."
In El Salvador a system has been presented which new companies can use to carry out online registration procedures.
The new platform was created by the Regulatory Improvement Agency, and aims to simplify and accelerate the process of registering new companies in the country.
In El Salvador a proposal has been made to reform the Commercial Code to eliminate the requirement for a public inscription to register companies whose initial capital is less than $100 thousand.
The proposal is part of a series of reforms proposed by the Regulatory Improvement Organization (OMR), to reduce costs and streamline procedures to start new businesses in the country.
On August 15 pre-qualification documents will be received in Honduras for the project involving property registration, vehicle inspections, supply of number plates, driving licenses, traffic violations and fine collections.
From a statement issued by the Commission for the Promotion of Public Private Partnership (COALIANZA):
On August 15, the Commission for the Promotion of Public Private Partnerships (COALIANZA) will be receiving pre-qualification documents for the Project on Operations, Finance and Administration of the Registry for Vehicular Property, at the national level, and Implementation of Vehicle Inspection Centers, Supply of Number Plates, Driving Licenses, Modernization of the Penalties System for Traffic Violations and Modernization of Fine Collection.
Competing with multinationals under DR-CAFTA requires companies to comply with all the necessary processes to protect their brands, processes and products.
The arrival of multinational companies in Central America competing in legal equality with local or regional firms as a result of DR-CAFTA, highlights gaps in legal implementation and best practices for business on issues such as the protection of trademarks and intellectual property. In an analysis piece by Nacion.com, the need for companies and entrepreneurs to protect the product development process, their formulation and their brands is highlighted.
Businessmen in Costa Rica recognize the progress made by the government, but are calling for an acceleration in the process to eliminate the duplication of paperwork which still prevails in several institutions.
Currently we have a clear agenda to deal with the Ministry of Agriculture and the Ministry of Economy, Trade and Industry regarding outstanding issues and the reduction in the number of requirements for starting a business and those for established businesses.
An announcement has been made that from March food businesses will be able to register with the Ministry of Health online, and from 2016 they will be able to digitally register products.
Guatemala has presented a bill to reform the Code of Commerce to reduce the time to it takes for registering a business from 20 to 3 days.
From a statement issued from the Congress of Guatemala:
Deputy Felipe Alejos from the legislative bloc Todos, said in a press conference that an Initiative Act has been presented to the Legislative Management which aims to accelerate the Mercantile Register of Entities, which contains 44 Amendments to the Decree 2-70, of the Code of Commerce.
In order to resolve the current collapse in the system for product registrations at the Ministry of Health, an affidavit may be transiently presented as a proof of compliance with the requirements and the certificate of origin.
"... On 30 May there were 2,633 products waiting for the appropriate authorization to enable their commercialisation.
Lego International has won a lawsuit against Lego PZ Multiservicios S.A. of Costa Rica for the misuse of the toymaker's brand name.
Lego International won the lawsuit filed against the corporation Multiservicios Lego PZ Costa Rica for the unauthorized use in its company name, of the trademarked name Lego. The Register of Legal Entities at the National Registry ordered the administrative detention of the corporation.
Increased prices are predicted along with less variety in drugs and agrochemicals because of the progressive protection of patent rights.
Román Macaya, director of the National Chamber of Generic Producers (Canaproge) explained that at the end of this decade the market will feel an impact on the protection of branded drugs and agrochemicals. The changes will occur due to the agreed extension of rights in the FTA between the U.S., Central America and the Dominican Republic.
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