From this year onwards, the Chamber of Foreign Trade of Costa Rica will be the representative in the Central American country of the Trade Promotion Agency Avante Extremadura.
The Chamber of Foreign Trade of Costa Rica and Representatives of Foreign Houses (CRECEX), announced that from this year it will function as representative in Central America of the Trade Promotion Agency Avante Extremadura.
With the purpose of generating new business relationships, representatives of the Honduran government have met with a group of buyers of fruits and vegetables from Dubai.
The Ministry of Foreign Affairs and International Cooperation of Honduras stated that on June 4 representatives from the institution held a meeting with the Group of Fruit and Vegetable Buyers of Dubai, composed of Arab business leaders who showed their interest in establishing commercial ties with the Central American country.
In Costa Rica a hotel entrepreneur is confronting the Solis government, after it warned that companies carrying out commercial promotions in alliance with Uber will be penalized.
EDITORIAL
Can it be that businesspeople in Costa Rica nowhave to consult the government to validate their marketing plans and strategies for their products and services?
The Commercial Office of Central America CATO has a website where Central American companies can promote their products to export to the Asian island.
With the aim of promoting Central American SMEs and boosting Taiwanese investment, the Commercial Office of Central America together with the Embassy of Honduras in Taiwan has inaugurated the website www.cato.com.tw , which allows entrepreneurs in the region to showcase their products in the Taiwanese market.
Through the convening of an international competition, the government will select a Country Brand which it will use to improve promotion of the country as a destination for tourists and investments.
From a statement issued by the Government of Honduras:
The President Juan Orlando Hernandez stressed that the country brand image contest will be the first step of many efforts to be made by the Government to position Honduras worldwide in the areas of trade, investment, human talent and tourism.
The government plans to generate $5 billion in investments from local and foreign companies in the eight most important sectors of the economy.
The areas of energy, construction and housing, tourism, agribusiness, mining and petroleum, infrastructure and manufacturing, maquila and forestry were identified by the government as the production sectors that contribute most to the economy.
The Taiwan Expo 2013 event will be held from 10 to 13 April , with the participation of entrepreneurs from China in business meetings with Honduran businessmen.
Taking part in Taiwan Expo 2013, organized by the Taiwanese Council for Development of External Trade (TAITRA), will be 34 companies from that country who are looking for new business and trade opportunities .
Today, marketing has taken on a complexity that can not be solved by the traditional 4Ps: product, price, place and promotion.
An article by Antonio Jimenez in Elfinancierocr.com shines a light on an issue which before the globalized economy and the digital revolution was solved with the concepts of product, price, place and promotion.
Jimenez reminds us that "Merchandising is the final link in a commercial process, which of course, begins with the creation of a tangible or intangible good."
A trade show featuring companies from the Asian island will take place from 14th to 17th March in Tegucigalpa.
Some 26 Taiwanese companies will attend the 2012 Taiwan Trade Expo in the Honduran capital, at which they will present products such as industrial equipment, machinery, hardware and technology accessories to business owners and the general public.
Government sources announced an offer from Taiwan to promote coffee in Asia.
The Minister of Economic Planning and Development, Christina Y. Liu said "We are keen on working with Honduras, especially to promote its coffee so that it can sell better and have a prosperous future."
In this regard she said that this promotion can help Honduran coffee sales penetrate the mainland China market, but warned that it must be a product of good quality, with first class packaging and presentation and that it must use excellent marketing channels.
The U.S. Hispanic Chamber of Commerce seeks to promote Honduran products and to promote investment in the tourism sector.
The vice-president of the U.S. Hispanic Chamber of Commerce, Elizabeth Elizabeth Vásquez Gallagher, is in Honduras meeting with small and large businesses from various sectors in order to facilitate the promotion of Honduran products in the U.S. market.
FTAs, a skilled workforce and the proximity to strategic markets are among the attractions for investors in Nicaragua.
In its April 2009 issue, Revista Summa will publish an exclusive interview with Javier Chamorro, Executive Director of ProNicaragua which is directed at getting to know the advances in attracting foreign direct investment and the plans that will be developed during 2009.
Beverage Industry Digital Magazine established in 1942, the oldest Spanish trade journal and the only beverage trade magazine serving the Latin American beverage market. It serves soft drink bottlers, brewers, bottled water...