In a context where consumers demand that products be manufactured in an environmentally and socially responsible manner, purpose-built brands will be the most likely to increase sales.
The tendency to consume products that belong to a brand with purpose is becoming increasingly important in markets, as consumers look to companies to manufacture goods in a responsible and sustainable way.
In markets such as North America and Western Europe, a consumer segment wants the grain to meet aspects such as ethical and sustainable sourcing, and its production process to be certified.
According to the study "Trends and Opportunities for value-added coffee exports" conducted by the Differentiated Coffees Committee of AGEXPORT, reveals how to change the strategies for marketing good quality coffee with higher value added (roasted), for the next coffee harvest of 2,019 - 2,020 and those to come.
From May 25 to 27 companies linked to the construction sector will be meeting in Costa Rica to take part in business meetings and conferences on sustainable construction.
The International Conference on Sustainable Construction is being organized by the Green Building Council of Costa Rica, and will be held at the Radisson hotel in San Jose.
On 16 February experts in the construction sector will be meeting to discuss issues such as sustainable building techniques for efficient water use.
The Commission for Environment and Sustainability at the Panamanian Chamber of Construction (Capac) has organized for a forum on February 16 which will include the participation of experts from the Ministry of Environment, the Panama Canal Authority, the Water Center for the Humid Tropics for Latin America and the Caribbean, the University of Panama and the Panama Green Building Council.
The International Conference on Sustainability of Concrete Latin America will be held from 17 to 19 February 2016 in San Jose, Costa Rica.
From a statement issued by the Association of Cement Producers in Peru:
The National Ready Mixed Concrete Association (NRMCA) and the Iberoamerican Federation of Ready Mixed Concrete (FIHP) in accordance with other sponsors will be holding the International Conference on Sustainability of Concrete, Latin America, from 17 to 19 February 2016 in San Jose, Costa Rica.
From September 29th to October 1st, entrepreneurs will be gathering together in Guatemala City to take part in business conferences and address issues such as use of technology and construction practices.
The event is being organized by the Guatemalan Chamber of Construction (CGC) and the Guatemala Green Building Council (GGBC).
When it comes to making a choice, there is a clear preference by travelers for "green" hotels and tourism products, confirming that the sustainability of the tourism business only makes sense when the sustainability of the area is guaranteed.
In her blog in Elfinancierocr.com, Katiana Murillo highlights the growing preference of tourists worldwide for hotels which have environmentally friendly practices, even if it means paying higher rates.
Support is being given to sustainable agriculture programs to meet growing consumer concern about the origin of the raw materials of the products they consume.
From a statement issued by the Cosa Rican Foreign Trade Promotion Office (PROCOMER):
Cargill and Mondelēz International are promoting two programs to have a cocoa supply chain which is 100% sustainable by 2020. Cargill is doing the same through its initiative Cocoa Promesa and Mondelēz through its program Cocoa Vida.
Businesses and professionals will meet on May 20-21 in Costa Rica to discuss issues related to design, architecture and sustainable building.
From a statement issued by the Green Building Council of Costa Rica:
Promoting sustainabledesign and construction in the professional, business and institutional community is the primary objective of the Central II Regional Forum Sustainable Design and Construction of the Central American and Caribbean Alliance for Sustainable Development (ACCADES) to be held in Costa Rica on the 20th and 21st of May at the Park Inn Hotel in San Jose.
A Dutch study presents the expectations of importers of flowers and foliage in terms of sustainability, certification, required standards and other practices.
The Ministry of Foreign Affairs of the Netherlands has conducted a study detailing the expectations of consumers and importers of flowers and foliage in European countries, consumer preferences, procedures and techniques used in the production and transfer of flowers, labeling, relevance of certification of products, and definition of sustainability, among other things.
Ten state institutions have adjusted their catalogs to the concept of acquiring products and services that meet sustainability standards.
Eldis Sanchez, Director of Public Procurement, noted that "the government buys goods and services worth up to $3 billion a year, of that total, $200 million are made through the electronic catalog at website PanamaCompra".
The event will be taking place from the 6th to the 8th of August in Honduras with a focus on responsible production with nature, the environment and the social environment.
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