In Panama, a sports complex will be built on a 14 thousand square meter site, with courts, equipment, squares and a swimming pool for sports activities in the province of Colon.
CentralAmericaData's Commercial section provides an up-to-date list of public and private construction projects that have submitted environmental impact studies (EIA) to the respective institutions in each country.
For the third quarter of 2021, an increase in Central American purchases of footwear and its parts is observed, reaching imports of $445 million in the period analyzed, with China being the main supplier with $168 million.
Figures from the Trade Intelligence Unit of CentralAmericaData: [GRAFICA caption="Click to interact with the graphic"]
During 2020 Guatemala remained in the lead in regional imports with $51.5 million and the largest supplier of the year was China with 39.3%, in the year-on-year variation of Central America decreased by 14.76% by obtaining only $629.7 million compared to 2019 with $755.4 million.
Figures from the Trade Intelligence Unit of CentralAmericaData: [GRAFICA caption="Click to interact with the graphic"]
The Dominican Republic's National Student Welfare Institute bids for school shoes for the 2021-2022 cycle.
Dominican Republic government purchase INABIE-CCC-LPN-2021-0010:
"Details of footwear required:
School shoes must cover from the foot to the ankle, to provide protection and comfort to students' feet during school hours. The school shoe must meet the specifications established by the National Student Welfare Institute.
After the interest in sporting goods in Central America increased considerably in the first half of 2020, in the second half of last year and in the first four months of 2021 the number of searches on the Internet decreased.
Through a system that monitors in real time the changes in the interests and preferences of consumers in Central American countries, developed by CentralAmericaData, it is possible to project demand trends in the short and long term, for the different products, services, sectors and markets operating in the region.
The Ministry of Government tenders the supply of footwear for the staff of the General Directorate of Civil Protection, Fire Department, General Directorate of the Post Office and other departments of the Ministry.
El Salvador Government Purchase LP-MG-01/2021:
"Detail of footwear required:
-Half boot footwear to tie, black or brown color, cowhide leather, injected sole with double density rubber, with insole adaptable to the foot, with absorbent padded lining, shock resistant toe cap, lined heel.
In recent years, Mexican footwear has gained importance in terms of the amount purchased, since from January to September 2012 it represented 2% of total regional imports and for the same period in 2020 the proportion rose to 5%.
Figures from the Trade Intelligence Unit of CentralAmericaData: [GRAFICA caption="Click to interact with the graphic"].
produce between 8 and 9 million pairs of shoes, a figure that would double that reported in 2020 and generate revenues for companies of more than $120 million.
In the first weeks of the year, shoe sales in the Nicaraguan market showed dynamism, as more than one million pairs were sold due to the start of the school year, according to executives of the Nicaraguan Chamber of Leather and Footwear (Camcunic).
Besides betting on sales through digital channels, the Payless store chain plans to open two new stores in El Salvador.
According to company executives, in this context of new commercial reality generated by the outbreak of covid-19, the shoe store chain will bet on face-to-face and online sales.
Making decisions based on models that collect sociodemographic information of the area, characterizing the commercial environment of the possible locations of new stores and including data on the tastes and preferences of potential customers, reduces the risks of investments in the opening of new points of service.
The work teams and "data driven" companies, organizations that are based on the efficient use of data as the axis of all their processes, have found in the Commercial Intelligence and Geomarketing solutions, a possibility to reduce the risks in new investments associated with expansion plans and opening of new stores.
In recent years Chinese footwear has become more important in terms of the amount purchased, since in the first half of 2012 they represented 27% of total regional imports and for the same period in 2020 the proportion rose to 39%.
Figures from the Trade Intelligence Unit of CentralAmericaData: [GRAFICA caption="Click to interact with graphic"]
The restriction to vehicle circulation and the need to play sports during the quarantine decreed due to the covid-19 outbreak, are some of the factors that boosted the purchase of bicycles in the Costa Rican market.
Figures from the National Customs Service of the Ministry of Finance show that between January and November 2019 and the same period in 2020, bicycle imports increased by 11%.
World Gym, which in El Salvador is located in Antiguo Cuscatlan, has a potential market of 266,000 consumers 15 minutes away by car, of which 13% are interested in yoga and 12% in weight training.
Using the Geomarketing solutions that we have developed for our clients, CentralAmericaData's Trade Intelligence team analyzed the environment of some of the main locations of the fitness centers, which operate in the countries of Central America. Below is an extract of the study's findings.
The Decatlón X store, located in Guatemala City in Pradera Zone 10, has a potential market of 225,000 consumers 15 minutes away by car, 47% of whom are interested in basketball and 9% in swimming.
Using the Geomarketing solutions that we have developed for our clients, CentralAmericaData's Trade Intelligence team analyzed the environment of some of the main locations of the establishments dedicated to the sale of sports articles, operating in the countries of Central America. Below is an extract of the findings of the study.
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