In Costa Rica, the retail sector guild estimates the monthly value of illicit trade generated through social networks such as Facebook at $8.5 million.
From the Costa Rican Chamber of Commerce statement:
Added to the small level of influence that social networks have on consumer purchasing decisions there is also the ever latent danger posed by situations where communication can seriously damage the company's image.
Build or enter into all networks you can. Build strong relationships by listening to others. Be persistent in the consolidation of each contact.
The development and cultivation of contacts is an activity that businessmen should not become lax about, despite the technological advances which facilitate communication, or styles of doing business which have been rooted in Western culture for a long time.
Offers made via digital media include discounts of up to 90% for a limited time period with a minimum number of buyers being stipulated in order for the sale to be confirmed.
Ten companies have been offering these services in Panama since 2008, moving about $10 million annually.
According to research by the consultancy Mintel, more than two thirds (66%) of social network users say they rarely pay attention to ads on these sites.
More than half (56%) say they dont like buying products they have seen advertised on social networking sites - suggesting that brands have to go beyond paid advertising to influence consumer purchasing decisions .
Social media can increase productivity, innovation, collaboration, reputation, and employee commitment with the organization.
On-the-job use of social networks by employees holds the potential to transform the world of work.
Many well-known organizations are leveraging the connective power of social media to enhance productivity, innovation, collaboration, reputation and employee engagement.
The first quarter century of our lives is a clear frontier in how we behave, and must be taken into consideration when designing advertising campaigns.
A study by Retrevo, which attempted to establish if Social Networks can become addictive, also confirmed large differences between people under and over 25 on how they relate with general media and social media.
Staff recruiters are starting to use information from job candidates found on social networking sites.
Although such information is not the most important, it is being used to complete the candidate's profile.
Considering the diffusion potential of the Internet, and the persistence of any information published, which may exist in backups and indexes even after deleted, we must be very careful in what we publish, to avoid damaging our reputation in any way.
Mobile Devices for Internet (MID) will be the rising stars in 2009, in synergy with the social networks and Wimax being used to connect to the internet.
The global tendency indicated that this year more notebooks will be sold than desktop computers, according to a report by Intel, according to comments by Barbara Madariaga from InfoWorld.
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