Through solutions based on advanced mobility data analytics and predictive models, it is possible to identify different types of patterns, needs, strategies or even future consumer trends.
There are hundreds of solutions and analyses that can be performed thanks to mobility data, such as forecasting models, tracking and predictive market models, business intelligence, real estate project evaluations, solutions based on geomarketing, probabilistic models, among others.
Thanks to advanced Big Data techniques that make it possible to collect and analyze large volumes of mobility data, it is possible to establish where consumers live and where they go before visiting a shopping mall or supermarket.
Today, business leaders have access to Business Intelligence solutions that are based on millions of anonymized data generated every second by cell phones, records that allow increasingly accurate estimates of the levels of affluence received by commercial establishments.
Analyzing the number of consumers who visit the establishments of any retail company, establishing the days and hours of greatest affluence and comparing it with competing sales points, is possible with Big Data techniques that allow the collection and analysis of large volumes of mobility data.
The millions of anonymized data generated every second by cell phones in all markets around the world make it possible to make increasingly accurate estimates of the levels of customer traffic received by commercial establishments.
The Íntegro business group announced that it will build a mixed-use real estate complex in Zone 11 of the country's capital, which will house 675 apartments and will also have commercial spaces.
The project is called Villa Mariscal and will consist of four totally autonomous towers.
During 2020, 92 environmental impact studies were submitted for the construction of commercial buildings in Central American countries, and most of the estimated investment was focused on Costa Rica and El Salvador.
The interactive platform "Construction in Central America", by CentralAmericaData's Business Intelligence Unit, provides an updated list of public and private constructionprojects that have submitted environmental impact studies (EIA) to the respective institutions in each country.
Two towers that will house 119 apartments, 61 offices and 43 commercial spaces are to be built on a 4,014 square meter site located in zone 15 of Guatemala City.
According to the interactive platform "Construction in Central America" of CentralAmericaData's Business Intelligence area, Corporación Turena S.A., submitted to the Ministry of Environment the Environmental Impact Study (EIA) to develop the project called "Gaura".
The construction of a 23,500-square-meter shopping center that will house 135 stores and will be located in Ciudad Quesada, in the province of Alajuela, has been announced.
The new property is called Plaza Comercial El Encuentro San Carlos and will be built by Desarrolladora Inmobiliaria Bambu in alliance with Nacascolo Holdings. The shopping center will begin construction in April 2021 and will open to the public in November 2022.
Defining the design of a shopping center, determining the mix of store types and the optimal size of stores to maximize the benefits of commercial areas, are objectives that can be achieved through the proper analysis of large volumes of data.
The volumes of data being generated in the digital environment every second enables business leaders to make well-informed decisions that are based on the analysis of empirical evidence.
In the municipality of Santa Lucia Cotzumalguapa, Guatemala, the Íntegro business group is building a new shopping center that will have a profitable area of 12,600 square meters.
The new shopping center will be located specifically at kilometer 88 of the main highway that connects Santa Lucía Cotzumalguapa with the departmental capital of Escuintla.
Designing or adapting properties to be of mixed use, offering more entertainment options and mixing in an adequate way the type of tenants to whom the premises will be rented, are strategies that could give a new boost to shopping centers.
The pandemic drove consumers away from shopping centers, as government home quarantines in the region, the rise of e-commerce, and bans on people from visiting these facilities significantly affected mall operations.
In Costa Rica, in January 2021, the second tower of the Escazú Village complex will be inaugurated, which will initially have WeWork and Veinsa Motors as tenants.
For the construction of the second tower, which has 11 levels and an extension of 20 thousand square meters, Portafolio Inmobiliario, the company that developed the project, invested $32 million.
The change in consumer habits resulting from the boom in e-commerce and the preference for avoiding visits to physical stores, has forced some large commercial surfaces to be transformed into storage and logistics areas.
The covid-19 outbreak caused the emergence of a new commercial reality, in which consumers are less willing to go to physical stores to make certain purchases and prefer to store online.
From January to June 2020, 57 environmental impact studies were presented for the construction of commercial buildings in Central American countries, and most of them are concentrated in Costa Rica and El Salvador.
The interactive platform "Construction in Central America", of the Trade Intelligence Unit of CentralAmericaData, includes an updated list of public and private constructionprojects that present environmental impact studies (EIS) to the respective institutions in each country.
Because the supply of office and commercial buildings has increased, and at the same time unemployment has also risen, in Costa Rica the directors of these properties foresee that next year the parties will have to renegotiate the contracts.
Data collected by Colliers International indicate that between June 2019 and the same month in 2020 the total inventory of commercial buildings increased by 1.5% from 1.16 million m2 to 1.18 million m2.
O4Bi is a system that allows to control and manage what a company needs: the complete process of development of works, accounts receivable, treasury, banks, sales and accounting.
O4Bi is a very robust system that allows to control and...
Recognized Brazilian company of backhoe loaders, telescopic, articulated and other types of cranes looking for companies interested in representing the brand and distributing their machinery in Central America and Mexico. The company manufactures and sells telescopic,...
Real Estate Development & Adventure Park Jacó, Costa Rica. Multiple Investment Opportunities Available. The Ocean Ranch eco-residential development is located...
español
2629
