Using advanced technology applied to the extraction and processing of large volumes of data, it is possible to obtain the necessary information to evaluate whether a new product, service or brand will be accepted when it begins to compete in a specific market.
Companies that intend to compete in a new market always ask themselves the following question: How much acceptance will our new product, service or brand have?
In March, when the pandemic began, interest in pest control services rebounded in Central American countries, but since July the volume of searches and conversations associated with the subject on the Internet began to decrease, and by early November the trend was still downward.
Through a system that monitors in real time changes in consumer interests and preferences in Central American countries, developed by CentralAmericaData, it is possible to project short and long term demand trends for the different products, sectors and markets operating in the region.
In Central America, nearly 5 million people are looking to purchase home services online, and 8% of these consumers are exploring options for contracting residential cleaning services.
The interactive information system developed by CentralAmericaData, monitors in real time the changes in consumer habits in all markets of the region, with fundamental information to understand the new commercial environment that has emerged in an accelerated manner.
In Guatemala, the Superintendence of Tax Administration authorized Corporación Disatel S.A. to provide the service of electronic tags for the control of containers in the country.
In Guatemala, a legislative project prohibiting cuts in water, electricity, cable TV, telephone and Internet services during the state of calamity, which was decreed by the outbreak of covid-19 in the country, was published.
After multiple struggles, Decree 15-2020 was published on May 21 in the Diario de Centroamérica, which was approved by the deputies and then vetoed by President Alejandro Giammattei.
When the Central American economies begin to relax the restrictions that have been adopted to prevent the spread of covid-19, sales of pay television service are forecast to fall by at least 2%.
Using a demand/income sensitivity model developed by CentralAmericaData's Commercial Intelligence Area, it is possible to project the variations that household demand for different goods and services will undergo as the most critical phases of the spread of covid-19 are overcome and the measures restricting mobility in the region's countries are lifted.
Implementing a rescue plan in which SAT makes tax collections more flexible and IGSS assists employees is part of the proposal of Guatemalan businessmen in the commercial and service sector, given the crisis that has been generated by the health emergency.
In Guatemala, Intecap tenders the service of the certifying entity, to perform the follow-up audit and re-certification of the Quality Management System of the institution, certified under the International Standard ISO 9001:2015.
If the quarantine and mobility restriction measures are extended by two months, it is predicted that by the end of the year the annualized demand for car rental services in Central America will have fallen by 30%.
The "Information System for the Impact Analysis of Covid-19 on Business", prepared by the Trade Intelligence Unit of CentralAmericaData, measures the impact that the crisis will have on companies according to their sector or economic activity, considering different scenarios for the coming months.
Allowing import, export and transit processes to be carried out efficiently is the recommendation of the region's businessmen to avoid product shortages in the regional market.
For the Federation of Chambers and Industrial Associations of Central America and the Dominican Republic (Fecaica), governments should continue to take the measures considered necessary so that the cases detected so far do not continue to multiply, or at least, the contagion curve can be minimized, taking actions such as activating and expanding emergency response mechanisms and informing the population about the risks and ways to protect themselves.
An appeal of disagreement filed by Mayoreo de Computación S.A. was rejected after the Guatemalan authorities dismissed its proposal, the only one presented in the contest.
A few days ago the Qualifying Board of the tender informed that it was resolved to reject the offer presented by Mayoreo de Computación S.A.
Because the proposal submitted by Mayoreo de Computacion S.A. does not comply with some of the formalities required, in Guatemala decided to discard the only bid submitted in the tender for the service of issuing licenses to drive vehicles.
The company, which has been in charge of providing the service for 20 years and whose commercial name is Maycom, was the only one that presented its offer at the public ceremony, which totaled Q857 million ($111 million), but derived from some errors found in the documents, the authorities disqualified the proposal.
Mayoreo de Computacion S.A. was the only company that submitted its proposal in the tender for the service of issuing licenses to drive vehicles, for the 84-month term.
According to official documentation, the company that for 20 years has overseen providing the service and whose commercial name is Maycom, was the only one that presented its offer at the public ceremony, which totaled Q857 million ($111 million).
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