Using advanced technology applied to the extraction and processing of large volumes of data, it is possible to obtain the necessary information to evaluate whether a new product, service or brand will be accepted when it begins to compete in a specific market.
Companies that intend to compete in a new market always ask themselves the following question: How much acceptance will our new product, service or brand have?
The Costa Rican Railroad Institute is tendering the maintenance services of heavy equipment with generators and special groups for the electromechanical workshops of the Pacific and Atlantic sectors, for the term of four years.
In March, when the pandemic began, interest in pest control services rebounded in Central American countries, but since July the volume of searches and conversations associated with the subject on the Internet began to decrease, and by early November the trend was still downward.
Through a system that monitors in real time changes in consumer interests and preferences in Central American countries, developed by CentralAmericaData, it is possible to project short and long term demand trends for the different products, sectors and markets operating in the region.
The Panama Metro is tendering the service of preventive, corrective, aesthetic and predictive maintenance of the telecommunications equipment of Line 1, for three years.
Panama Government Purchase 2020-2-80-0-08-LP-002880:
In Central America, nearly 5 million people are looking to purchase home services online, and 8% of these consumers are exploring options for contracting residential cleaning services.
The interactive information system developed by CentralAmericaData, monitors in real time the changes in consumer habits in all markets of the region, with fundamental information to understand the new commercial environment that has emerged in an accelerated manner.
In Guatemala, the Superintendence of Tax Administration authorized Corporación Disatel S.A. to provide the service of electronic tags for the control of containers in the country.
In Guatemala, a legislative project prohibiting cuts in water, electricity, cable TV, telephone and Internet services during the state of calamity, which was decreed by the outbreak of covid-19 in the country, was published.
After multiple struggles, Decree 15-2020 was published on May 21 in the Diario de Centroamérica, which was approved by the deputies and then vetoed by President Alejandro Giammattei.
In Costa Rica, the National Insurance Institute tenders the pharmacy service for the management of external lines, under the delivery on demand modality.
When the Central American economies begin to relax the restrictions that have been adopted to prevent the spread of covid-19, sales of pay television service are forecast to fall by at least 2%.
Using a demand/income sensitivity model developed by CentralAmericaData's Commercial Intelligence Area, it is possible to project the variations that household demand for different goods and services will undergo as the most critical phases of the spread of covid-19 are overcome and the measures restricting mobility in the region's countries are lifted.
In the third debate, the National Assembly approved the bill that considers the suspension of charges for electricity, fixed and mobile telephony and Internet services for four months.
This benefit will be available to self-employed workers, micro and small businesses, which have been affected in their income, as well as owners of restaurants, bars, casinos, public and private transport, affected by the pandemic, reported the Assembly.
Implementing a rescue plan in which SAT makes tax collections more flexible and IGSS assists employees is part of the proposal of Guatemalan businessmen in the commercial and service sector, given the crisis that has been generated by the health emergency.
In Guatemala, Intecap tenders the service of the certifying entity, to perform the follow-up audit and re-certification of the Quality Management System of the institution, certified under the International Standard ISO 9001:2015.
If the quarantine and mobility restriction measures are extended by two months, it is predicted that by the end of the year the annualized demand for car rental services in Central America will have fallen by 30%.
The "Information System for the Impact Analysis of Covid-19 on Business", prepared by the Trade Intelligence Unit of CentralAmericaData, measures the impact that the crisis will have on companies according to their sector or economic activity, considering different scenarios for the coming months.
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