The company Automercado plans to launch during the second half of the year a new sales point in Guayabos, Curridabat.
Representatives of the company informed that with the opening of the new Auto Mercado, they would be reaching 42 sales points, of which 19 are in the Greater Metropolitan Area.
The company reported that it has transferred the entire share capital of Telefónica Celular de Nicaragua, S.A. to Millicom International Cellular, S.A., for a price of $437 million.
On May 16, Telefónica S.A. reported that "Following the communication published on February 20, 2019 (with entry registration number 274959), Telefónica announces that once the relevant regulatory approvals have been obtained, Telefónica Centroamérica Inversiones, S.L.., a company owned, directly and indirectly, 60% by Telefónica and 40% by Corporación Multi Inversiones, has today transferred the entire share capital of Telefónica Celular de Nicaragua, S.A. to Millicom International Cellular, S.A. for a price of 437 million dollars, approximately 390 million euros at the current exchange rate". Consult Telefónica's full press release.
In Costa Rica, 2,220 grocery stores are reported to operate in different parts of the country, generating about $820 million in revenue, and 80% of their customers are located within a 1.5 kilometer radius.
Nacion.com reports that according to a study of the Fundes organization, in 2018 in Costa Rica there were 2,224 traditional grocery stores, and that most of the stores operate up to 14 hours a day and 80% of their customers live within a 1.5 kilometer radius of their location.
As a result of the downward trend reported in recent years, between January and March this year 11,292 vehicles were registered in the country, 11% less than in the same period in 2018.
The most recent data from the General Comptroller of the Republic detail that between the first quarter of 2018 and the same period of 2019, the number of units registered in the country fell from 12,618 to 11,292.
Because not all customers value the same proposal equally or are willing to pay for perceived benefits, sometimes the same product can have multiple ideal margins.
Ariel Baños, price management specialist and founder of Fijaciondeprecios.com, explains how there are myths about the "ideal margin" and what are the ideas to overcome these misperceptions.
The company sold its stake in the Central American airlines Sansa in Costa Rica and La Costeña in Nicaragua, both dedicated to the operation of domestic flights.
Avianca clarified that Avianca's international routes served from Juan Santamaría International Airport in Costa Rica and Augusto Sandino International Airport in Managua, Nicaragua, will continue to operate normally.
Entertainment, children and novels in general, are the categories of books that have boosted the business of bookstores in Costa Rica in recent years.
Between 2013 and 2014, book imports fell from $33 million to $30 million, however, in recent years that fall has stopped, because according to data from the Ministry of Finance, between 2014 and 2018 annual imports have oscillated between $27 million and $29.9 million.
Offering low prices, promotions and discounts similar to those found in U.S. stores, is part of the bet that AR Retail seeks to attract customers, especially millennial, in the Costa Rican clothing market.
At the beginning of 2019, AR Retail, a company dedicated to the marketing of the brands GAP, Banana Republic and Old Navy, reported that it plans to invest $6.2 million over the next few years in the start-up of nine stores in the Greater Metropolitan Area.
Identifying a segment that values the differentials of the product or service and charging a price aligned with the company's strategy are essential to avoid competing with the lowest prices in the market.
Ariel Baños, specialist in price management and founder of Fijaciondeprecios.com, explains how through the implementation of an appropriate strategy, it is possible to compete in a market where there are suppliers who charge derisory prices.
Focusing on segments looking for SUVs is one of the strategies Panama's new car dealers are using to boost sales.
Focusing on segments that seek vehicles such as Data of the General Comptroller of the Republic of Panama specify that between 2016 and 2017 the number of new vehicles registered in the country fell 15%, and between 2017 and 2018 the fall was 11%.
Traditional shopping centers must be reinvented to remain competitive, as globally consumers tend to spend more on experience than on products.
Although consumers look for experiences in the shopping centers they choose to make their purchases, the development of this concept is beginning in Central American countries.
Gender equality also has its space for discussion in relation to companies' pricing strategies.
Ariel Baños, price management specialist and founder of Fijciondeprecios.com, explains the impact of price differences by gender and recommendations to avoid polemics between companies and consumers.
The request for authorization of economic concentration was presented, "consisting of the acquisition by América Móvil of control of the majority of Telefónica's capital stock in El Salvador."
At the end of January of this year it was reported that América Móvil bought 99.3% of Telefónica El Salvador, a transaction that reached close to $311 million.
The company reported that it signed an agreement with Millicom S.A. for the sale of all shares of Telefonica Costa Rica, Nicaragua and Panama, closing the transaction at $1.65 billion.
After the company reported in late January 2019 that for $648 million it had agreed to sell to America Móvil all the shares of Telefonica Guatemala and 99.3% of Telefonica El Salvador, it now announced that it had completed the sale process of the entire operation in Central America.
It is estimated that during 2018 the online purchases made by Guatemalans totaled $900 million, reporting a 13% growth over 2017, and the number of local companies selling through that medium increased 127%.
The guild of Electronic Commerce of the Chamber of Commerce of Guatemala presented the first study that measures this market, which details that between 2017 and 2018 the number of local companies sellingelectronically increased by 127%, rising from 750 to 1,700.
O4Bi is a system that allows to control and manage what a company needs: the complete process of development of works, accounts receivable, treasury, banks, sales and accounting.
O4Bi is a very robust system that allows to control and...
O4Bi is a system that allows to control and manage what a company needs: the complete process of development of works, accounts receivable, treasury, banks, sales and accounting.
O4Bi is a very robust system that allows to control and...
Recognized Brazilian company of backhoe loaders, telescopic, articulated and other types of cranes looking for companies interested in representing the brand and distributing their machinery in Central America and Mexico. The company manufactures and sells telescopic,...
Operating Company dedicated to the manufacture of gluten-free and sugar-free products, OHNE brand. The OHNE brand has 8 product lines: square bread, sweet...
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