With the increasing use of "chatbots" used by companies to automate customer communications, in the future, companies' sales strategies will have to be aligned with people, processes and technologies.
Global companies are in a process of migration to new formats of customer service, in which robotics and machine learning systems are fundamental for the development of new communication dynamics.
According to the reported decrease in new car sales in 2017 and 2018 in Panama, during 2019 the negative trend continued, as 47,866 units were registered, 6% less than the previous year.
Reports from the General Comptroller's Office of the Republic explain that since 2017 there has been a drop in new vehicle sales, since 56,905 units were sold that year, 15% less than cars sold in 2016.
On January 14, the acquisition of Publicidad Interamericana by the Bcomm business group was officially announced.
In an official statement from Bcomm, the communications holding company comprising BBM MullenLowe, Voltage Productions, SkyCom and Punto Aparte Carat, it was indicated that "the incorporation of Publicidad Interamericana S.A. was successfully completed. (PISA Publicidad) to our business group."
For companies, it is increasingly essential to support their strategies with artificial intelligence (AI) and "machine learning" tools, since these systems have the ability to suggest the best combinations of offers to ensure sales success.
For sales software used by companies, artificial intelligence (AI) and machine learning have become essential, because only in this way is it possible to successfully analyze the large volumes of information generated from information systems that record customer data.
During the first 11 months of 2019, 2,421 luxury vehicles were sold in Panama, a figure 8% higher than that reported for the same period in 2018.
According to the most recent report from the General Comptroller of the Republic, between January and November 2018 and the same period in 2019, in general the number of units registered in the country fell slightly, from 45,896 to 44,101.
In the retail business, the closeness and proximity of sales channels is becoming increasingly important for consumers, and may even be more decisive than product prices.
Consumer behavior has been changing in recent years, with increasing access to the Internet and the growth of tools and applications that allow not only searching for information, but also making online purchases. Over time, buyers have confirmed their preference for looking for sales points that offer promotions and good prices, but also close to their homes or workplaces.
Almost a year after Walmart's application to acquire Grupo Gessa's supermarket chain in Costa Rica was denied, a new agreement is now announced between Grupo Gessa and Grupo Empresarial de Retail S.A.
After recording in 2019 a decline in sales and loss of formal jobs, companies in the commercial sector of Costa Rica predict that during next year their revenues will begin to recover.
The current year has been a year of economic and commercial contraction, mainly because of the loss of consumer confidence and the consequent reduction in sales, which in turn reduced the capacity for investment and employment generation by companies, explains a statement from the Costa Rican Chamber of Commerce (CCCR).
During the first ten months of 2019, 2,210 luxury vehicles were sold in Panama, a figure 9% higher than that reported in the same period of 2018.
According to the latest report of the General Comptroller of the Republic, between the first ten months of 2018 and the same period of 2019, the number of units registered in the country fell slightly, from 41,182 to 40,940.
After the number of new vehicles sold in Panama fell 11% between 2017 and 2018, this year the distributors’ guild estimates that the year-on-year decline could be just 2%.
The group formed by Garnier & Garnier Desarrollos and Enjoy Group acquired 100% of the shares of Hotel Punta Islita, which is located in Guanacaste and was previously owned by Grupo Islita.
The companies participating in the transaction informed through a statement dated November 1, that after the sale of the hotel, the enclosure will undergo a process of improvement and expansion.
To have clear the purpose of the organization and to improve the "human" experience of the relationship client - brand, are the two trends that the experts visualize in the strategies of the companies in the next years.
According to the "2020 Global Marketing Trends Report", prepared by Deloitte, there are five other trends that derive from human purpose and experience: fusion, trust, participation, talent and agility.
The Walmart chain is investing in the construction of a new supermarket in Santa Ana, El Salvador, which will have a sales hall of 4,600 square meters.
According to information revealed by the company's directors, the new sales point, which is being built on a 15,000-square-meter site, will have a parking lot with capacity for 149 vehicles.
In Guatemala, the hardware industry is expecting its sales to grow 20% this year, mainly explained by the good performance it has reported so far in 2019.
According to projections of the Banco de Guatemala (Banguat), updated to September 2019, it is forecast that at the close of this year the construction sector will grow by 5.8%, a rise that would be explained by more flexible procedures in the processing of permits.
In Costa Rica, some toy businesses have decided not to raise prices during 2019, ally with banks and make special offers in order to increase sales in a context of economic slowdown.
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