DÚ, a digital platform that allows passengers to make online purchases at the Juan Santamaria Airport, began operating on February 22 at the air terminal.
The new "marketplace" platform operates on the website www.dushop.cr and for the moment only offers products from Britt Café Bakery and Britt Shop Costa Rica, of Morpho Travel Retail.
After the Costa Rican government announced that they are evaluating the option of lifting as of March the sanitary measure that restricts the free circulation of vehicles on weekends, the trade union of the commercial sector considers that this would be a great relief for the economy.
On Sunday night, the government informed that it is analyzing the elimination of the traffic restriction applied on weekends.
Because several construction projects were stopped due to the pandemic, residential remodeling work became an important source of income for hardware stores competing in the Costa Rican market.
The spread of covid-19 forced the Costa Rican authorities to impose restrictions on productive activities, one of which was construction, a sector that paralyzed several investments being made in 2020.
Although in Costa Rica during December 2020 most businesses increased their sales by about 10%, the expectations of the sector's entrepreneurs for the first quarter of 2021 are still uncertain.
The year 2020 was marked by an economic crisis, which was generated by the outbreak of covid-19 at a global level. In this context, the Costa Rican commercial sector managed to oxygenate its finances with the end of the year celebrations.
The restriction to vehicle circulation and the need to play sports during the quarantine decreed due to the covid-19 outbreak, are some of the factors that boosted the purchase of bicycles in the Costa Rican market.
Figures from the National Customs Service of the Ministry of Finance show that between January and November 2019 and the same period in 2020, bicycle imports increased by 11%.
Although sales are not expected to exceed those of the 2019 Christmas season, businesses expect revenues to be robust in the context of the pandemic, a situation that could be enhanced by the dynamism of digital channels.
The spread of covid-19 generated an economic crisis, which for most of 2020 significantly affected the commercial sector. Despite the fact that in the context of the new business reality and changing consumer habits, commercial establishments are still in the process of adapting, there is optimism among businesspeople regarding end-of-year sales.
In the context of the economic crisis that Costa Rica is going through due to the pandemic, businessmen from the commercial sector reported that the "Black Friday" sales of 2020 were similar to those of 2019.
Despite the drop in commercial activity generated by the covid-19 outbreak, executives of the Chamber of Commerce reported that sales reached an acceptable level, which can be explained, in part, by the commercial strategies applied by the establishments.
Food, beverages, liquor, household and personal care items are the categories that are expected to drive the rise in consumption levels in Central America during the last month of the year.
Despite the fact that 2020 has been a complex year for all business sectors, due to the covid-19 outbreak that generated a serious economic crisis in all Central American countries, sales are expected to increase considerably in December.
Lincoln Plaza began operating a virtual platform in which customers can purchase products that are sold in the physical stores that already operate in the property.
EPK, Uno Sports, Claire's, Totto, Xiami, Miniso, TOYS, Liberia Internacional, Opticas Munkel, Aldo Nero, Ibiza and GNC, are some of the stores that will offer their products through the new digital platform.
Since people are staying at home more because of changing consumer habits, Guatemalan entrepreneurs say that kitchen furniture, pergolas and other household items have been in the greatest demand.
Because of the economic crisis that resulted from the covid-19 outbreak, sales goals will not be met this year. Prior to the start of the pandemic, Guatemalan entrepreneurs in the sector estimated that by 2020 the amount of furniture and wood products sold would be $210 million, but in the current context, they forecast that the figure will be reduced to $160 million.
Maintaining proper inventories to meet demand, having a robust logistics system and an electronic sales channel that protects your customers when they make a purchase, are part of the challenges that businesses face in this new reality.
With "Black Friday" and Christmas approaching, commercial establishments in the region are beginning to apply their sales and promotion strategies, with which they will try to recover part of their income.
Greater preference for private brands, less use of cash and fewer purchases but in higher volumes, are some of the characteristics of current consumer behavior when it comes to demanding mass consumption products.
In this new business scenario, market research companies continue to focus on understanding the new consumption habits of people in all countries in the region.
Selecting products with limited sales potential because of price, defining the group of clients that will be reached by the promotion and quantifying the profits that the company will receive after offering discounts are factors that must be evaluated when applying strategies of this type.
In order to avoid carrying out promotions in an intuitive way, without an integral evaluation of the action, both in terms of costs and benefits, Ariel Banos, founder of Fijaciondeprecios.com, proposes seven steps to correctly define a Profitable Promotion.
According to estimates, Panamanian consumers are now more likely to buy from establishments close to where they live than they were a year ago.
According to a survey conducted by the credit card company Mastercard, in the current business scenario that emerged in an accelerated manner due to the covid-19 outbreak, 85% of buyers in Panama are focused on spending money in their local communities.
Due to the economic crisis, it is expected that during 2021 the number of business alliances and company sales will increase, especially in the most damaged sectors, such as tourism, hotels, restaurants, entertainment, education and real estate.
The restrictions imposed by the governments of the region due to the covid-19 outbreak, has generated economic losses in most of the productive sectors, including reported business closures and increases in unemployment levels.
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