Manufacturers and farmers who deliver directly to their homes, Facebook profiles, Instragram, WhatsApp, neighbors or acquaintances who distribute food or household products, are some of the new sales channels that have emerged in this new business context.
The new business normality that emerged in an accelerated manner in Central America, due to the outbreak of covid-19 and the imposition of social distancing measures, favored the conditions for new marketing channels to be born in the different markets.
For companies, it is increasingly essential to support their strategies with artificial intelligence (AI) and "machine learning" tools, since these systems have the ability to suggest the best combinations of offers to ensure sales success.
For sales software used by companies, artificial intelligence (AI) and machine learning have become essential, because only in this way is it possible to successfully analyze the large volumes of information generated from information systems that record customer data.
Discount promotions expressed in percentage terms rather than absolute values are typically those that consumers prefer when analyzing available purchase options.
Ariel Baños, a price management specialist and founder of Fijaciondeprecios.com, explains how consumers value discounts more, depending on how they are expressed in promotions at sales points and in advertising spaces.
Applying segmentation techniques, making comparisons with the prices of other products, and applying discounts to customers who have eco-friendly practices are some of the strategies that can help maximize the sales profitability.
Ariel Baños, a price management specialist and founder of Fijciondeprecicios.com, explains how simple techniques completely applicable to any business can be turned into intelligent and creative pricing strategies to maximize profitability.
Because not all customers value the same proposal equally or are willing to pay for perceived benefits, sometimes the same product can have multiple ideal margins.
Ariel Baños, price management specialist and founder of Fijaciondeprecios.com, explains how there are myths about the "ideal margin" and what are the ideas to overcome these misperceptions.
Identifying a segment that values the differentials of the product or service and charging a price aligned with the company's strategy are essential to avoid competing with the lowest prices in the market.
Ariel Baños, specialist in price management and founder of Fijaciondeprecios.com, explains how through the implementation of an appropriate strategy, it is possible to compete in a market where there are suppliers who charge derisory prices.
Gender equality also has its space for discussion in relation to companies' pricing strategies.
Ariel Baños, price management specialist and founder of Fijciondeprecios.com, explains the impact of price differences by gender and recommendations to avoid polemics between companies and consumers.
The right choice of the marketing system and the partners who will sell the product is key to compete profitably with other options with lower prices.
Ariel Baños, price management specialist and founder of Fijaciondeprecicios.com, explains how through proper marketing, it is possible to compete against the prices of companies manufacturing their products on a large scale and at lower cost, such as those made in China.
The carrot strategy is to implement the right incentives for everyone to be committed to the same goal: the culture of profitability.
Ariel Baños, price management specialist and founder of Fijciondeprecios.com, explains how through the "carrot strategy", companies can move from the "culture of volume" to the "culture of profitability."
With the boom in data mining and the use of algorithms to make recommendations to customers, companies are beginning to face the decision of whether to provide "human" assistance or through bots.
At a global level, several companies have opted to develop their data analysis departments, with the aim of finding suitable information to develop models that automatically make recommendations to their customers.
A digital platform called Welbi was announced in Guatemala to be used by pharmacies to commercialize products.
The new digital platform is developed by Guatemalan businessmen and according to its creators the main objective is to optimize resources, both in terms of expenditure and time in the sale of medicines.
The best management and efforts made by a company in design, development, production and distribution can be wasted because of a bad sales point.
An article by Oliver Perez Villegas in Altonivel.com.mx reports that "... Although the point of sale is the last increment in the business process, marketers are well aware that it is essential, especially when there is intense competition between products and brands. The ability to win at the point of sale is related to better understanding the user and interacting with them through the information that can be related in those few seconds. "
The service is a vital tool of distinction and requires a permanent attitude of customer survey and an efficient management of information.
The luxury Hotel Vier Jahreszeiten in Hamburg, Germany, is an excellent example of the personal attention that can make a difference in a market full of very homogeneous products and services, and where advertising is being increasingly sceptically received.
Creating a space to catch the attention of passers by is the result of a good mix of business know how and theatrical art.
The keys to Visual Marketing are very similar to theatre. Concepts such as "composition" and "scene setting" are essential for creating window displays and retail spaces where clients have pleasant "experiences" that trigger the intention to buy.
Recognized Brazilian company of backhoe loaders, telescopic, articulated and other types of cranes looking for companies interested in representing the brand and distributing their machinery in Central America and Mexico. The company manufactures and sells telescopic,...
Operating Company dedicated to the manufacture of gluten-free and sugar-free products, OHNE brand. The OHNE brand has 8 product lines: square bread, sweet...
Beverage Industry Digital Magazine established in 1942, the oldest Spanish trade journal and the only beverage trade magazine serving the Latin American beverage market. It serves soft drink bottlers, brewers, bottled water...
O4Bi is a system that allows to control and manage what a company needs: the complete process of development of works, accounts receivable, treasury, banks, sales and accounting.
O4Bi is a very robust system that allows to control and...
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