By 2021, the sector of imports of refrigerators and freezers in Central America rose by 149%, Guatemala being the main buyer in the region by $106 million, where the main supplier was Mexico which accounted for 33% in sales to the region, equivalent to $194 million.
Figures from the Trade Intelligence Unit of CentralAmericaData: [GRAFICA caption="Click to interact with the graphic"]
During 2020, Costa Rica was positioned as the largest buyer in the region with 87 million, the main selling country for this year was Mexico with 73.6 million equivalent to 30.92%.
Figures from the Trade Intelligence Unit of CentralAmericaData: [GRAFICA caption="Click to interact with the graphic"]
In the Dominican Republic, the Presidency's Social Assistance Plan is tendering for the supply of appliances and household goods to be donated to low-income families for a 12-month period.
The General Directorate of Public Procurement is tendering the contract to supply state entities with different types of household appliances and home appliances for the period from 2021 to 2023.
Panama Government Purchase 2021-1-27-0-99-LM-002406:
In recent years refrigerators and freezers from China have gained importance in terms of the amount purchased, as in the first half of 2012 represented 7% of total regional imports and for the same period of 2020 the proportion rose to 28%.
Figures from the Trade Intelligence Area of CentralAmericaData: [GRAFICA caption="Click to interact with the graphic"].
Between July and October 2020, the number of people in Guatemala looking online for options to buy a coffee machine increased by 87%, while the number of Salvadoran consumers looking to buy a vacuum cleaner decreased by 60%.
CentralAmericaData's interactive platform, Consumer Insights, monitors in real time changes in consumer habits in all markets in the region and in other Latin American countries, with fundamental information to understand their behavior, new trends and anticipate eventual changes in their purchasing patterns.
From January to March 2020, Central American companies imported $99 million in refrigerators and freezers, 4% more than what was reported for the same period in 2019, an increase explained by the behavior of purchases from Guatemala, El Salvador and Costa Rica.
Figures from the Trade Intelligence Unit of CentralAmericaData: [GRAFICA caption="Click to interact with graphic"]
From January to April 2020, Central American companies imported from Mexico $39 million in refrigerators and freezers, 23% more than what was sold during the same period in 2019.
Figures from the Trade Intelligence Unit of CentralAmericaData: [GRAFICA caption="Click to interact with graphic"]
More than 4 million people in the region are looking to buy appliances online, and 19% of these consumers are exploring options for purchasing climate control equipment.
The interactive information system developed by CentralAmericaData, monitors in real time the changes in consumer habits in all markets of the region, with fundamental information to understand the new commercial environment that has emerged in an accelerated manner.
Distribuidora Granada S.A., Hussmann El Salvador, Molinos de Nicaragua S.A. and Sol Orgánica S.A., are some of the companies involved in the refrigeration equipment import business in Central America.
The market study "Refrigeration Equipment Market Study in Central America and the Dominican Republic", prepared by the Trade Intelligence Unit of CentralAmericaData, details the main figures of the business of importing this type of equipment.
From January to September 2019, Central American companies imported $319 million in fridges and freezers, and imports from Guatemalan companies increased 27% over the same period in 2018.
Figures from the Trade Intelligence Unit at CentralAmericaData: [GRAFICA caption="Click to interact with graphics"]
During the first half of 2019, Central American companies imported $200 million in fridges and freezers, and purchases from companies in Mexico grew 6% over the same period in 2018.
Figures from the Trade Intelligence Unit of CentralAmericaData: [GRAFICA caption="Click to interact with the graphic"]
Guatemala, Huehuetenango, Quetzaltenango, Quiche, Totonican, San Marcos and Retalhuleu are the departments with the highest demand for household appliances.
According to the census sample conducted by the National Statistics Institute (INE), derived from the Population Census conducted in 2018, the areas that concentrate the greatest demand for household appliances match the areas that receive the most family remittances sent from abroad.
During the first quarter of 2019, Central American companies imported $96 million in fridges and freezers, and purchases from companies in China were up 20% compared to the same period in 2018.
Figures from the Trade Intelligence Unit of CentralAmericaData: [GRAPHIC caption="Click to interact with graphic"]
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