In recent years refrigerators and freezers from China have gained importance in terms of the amount purchased, as in the first half of 2012 represented 7% of total regional imports and for the same period of 2020 the proportion rose to 28%.
Figures from the Trade Intelligence Area of CentralAmericaData: [GRAFICA caption="Click to interact with the graphic"].
Between July and October 2020, the number of people in Guatemala looking online for options to buy a coffee machine increased by 87%, while the number of Salvadoran consumers looking to buy a vacuum cleaner decreased by 60%.
CentralAmericaData's interactive platform, Consumer Insights, monitors in real time changes in consumer habits in all markets in the region and in other Latin American countries, with fundamental information to understand their behavior, new trends and anticipate eventual changes in their purchasing patterns.
From January to March 2020, Central American companies imported $99 million in refrigerators and freezers, 4% more than what was reported for the same period in 2019, an increase explained by the behavior of purchases from Guatemala, El Salvador and Costa Rica.
Figures from the Trade Intelligence Unit of CentralAmericaData: [GRAFICA caption="Click to interact with graphic"]
From January to April 2020, Central American companies imported from Mexico $39 million in refrigerators and freezers, 23% more than what was sold during the same period in 2019.
Figures from the Trade Intelligence Unit of CentralAmericaData: [GRAFICA caption="Click to interact with graphic"]
More than 4 million people in the region are looking to buy appliances online, and 19% of these consumers are exploring options for purchasing climate control equipment.
The interactive information system developed by CentralAmericaData, monitors in real time the changes in consumer habits in all markets of the region, with fundamental information to understand the new commercial environment that has emerged in an accelerated manner.
Distribuidora Granada S.A., Hussmann El Salvador, Molinos de Nicaragua S.A. and Sol Orgánica S.A., are some of the companies involved in the refrigeration equipment import business in Central America.
The market study "Refrigeration Equipment Market Study in Central America and the Dominican Republic", prepared by the Trade Intelligence Unit of CentralAmericaData, details the main figures of the business of importing this type of equipment.
From January to September 2019, Central American companies imported $319 million in fridges and freezers, and imports from Guatemalan companies increased 27% over the same period in 2018.
Figures from the Trade Intelligence Unit at CentralAmericaData: [GRAFICA caption="Click to interact with graphics"]
During the first half of 2019, Central American companies imported $200 million in fridges and freezers, and purchases from companies in Mexico grew 6% over the same period in 2018.
Figures from the Trade Intelligence Unit of CentralAmericaData: [GRAFICA caption="Click to interact with the graphic"]
Guatemala, Huehuetenango, Quetzaltenango, Quiche, Totonican, San Marcos and Retalhuleu are the departments with the highest demand for household appliances.
According to the census sample conducted by the National Statistics Institute (INE), derived from the Population Census conducted in 2018, the areas that concentrate the greatest demand for household appliances match the areas that receive the most family remittances sent from abroad.
During the first quarter of 2019, Central American companies imported $96 million in fridges and freezers, and purchases from companies in China were up 20% compared to the same period in 2018.
Figures from the Trade Intelligence Unit of CentralAmericaData: [GRAPHIC caption="Click to interact with graphic"]
In Costa Rica, the Gollo chain of stores invested $2 million in the opening of three new sales points in Guachipelín, Tibás and San José.
Representatives of the company dedicated to commercialize electrical appliances, furniture and other similar articles, informed that $1 million was invested in the operation of the store in Guachipelín, and in the stores in Tibás and San José, the investment totaled $500,000 each.
Between January and September 2018, companies in Central America imported $291 million in fridges and freezers, 12% less than in the same period last year.
Data from the Trade Intelligence Unit at CentralAmericaData: [GRAFICA caption="Click to interact with graphics]
From January to November 2018, imports of household appliances in Nicaragua totaled $106 million, 35% less than reported in the same period of the previous year.
Between the first eleven months of 2017 and the same period in 2018, foreign purchases of household appliances fell from $164 million to $106 million, according to the most current figures from the Central Bank of Nicaragua.
In the wholesale appliance distribution business in Costa Rica, it is estimated that Supro Suplidora and Corporación Watersonn represent close to 15% of the market share.
An analysis of CentralAmericaData's information shows that other companies with considerable commercial activity in the wholesale of appliances are Mabeca and Solcasa.
Operating Company dedicated to the manufacture of gluten-free and sugar-free products, OHNE brand. The OHNE brand has 8 product lines: square bread, sweet...
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