Advertising must not only capture the imagination of the consumer, but make them buy the products and services advertised.
On November 26 will see the awarding of the Effie Awards, which evaluate the strategy, creativity, execution and results of advertising campaigns.
"The Effie judges campaigns using an effectiveness index, which evaluates strategy and objectives, creativity, execution and results, which is the most significant part.
102 tourism businesses were recognized by the ICT for their environmentally friendly operations and their communities.
The Costa Rican Tourism Institute (ICT) has given these awards to a group of hotels and tour operators, which carry "leaves” one to five. A rating of five "leaves" means best environmental practice and social sustainability.
"Hotels and agencies which have sustainable processes, in addition, share profits with communities where they are located; promote traditions, culture and responsible visits to national parks," stated ICT to Nacion.com.
The Japanese Specialty Coffee Association cataloged Costa Rican coffee as the world's highest quality.
This distinction was awarded at the International Coffee Fair in Tokyo, to which Icafé, the Costa Rican Coffee Institute, submitted several samples of its grains.
"Arnoldo Leiva, president of the Specialty Coffee Association of Costa Rica, highlighted the importance of the award, as the Japanese consumer currently has a better perception of the Guatemalan and Colombian coffee. In Japan, the Costa Rican grain had been used mostly as mix ingredient", reports Elfinancierocr.com.
The Green Hotels Group in Costa Rica received the "Corporate Sustainable Trend Setters Award" award handed out by the Rainforest Alliance.
Green Hotels of Costa Rica is a group that is comprised of: "Si Como No Resort - Spa & Wildlife Refuge," "Villa Blanca Cloud Forest Hotel & Nature Reserve" and "Aguila de Osa Inn," which received the “Corporate Sustainable Trend Setters Award," handed out annually by the Rainforest Alliance.
Industrias La Constancia, ICL, was awarded first place in the central america in clean processes.
The Central American Commission for Environment and Development (CCAD), the environmental body of the Central American Integration System (SICA), rewarded the company for its clean production processes in brewing.
The website Elsalvador.com published: "The recognition is given to the company for its efforts in improving their environmental performance through efficiency in their processes and use of raw materials."
The Magazine, Architectural Digest declared that El Salvador’s Torre Futura is among some of the best designs on the planet Lplan Mclaughlin Días (KMD).
The Agrisal Group, owner of the project, in a press release said that Torre Futura at World Trade Center San Salvador is without precedence in the country.