Mobility analysis and geomarketing techniques have become key factors in the real estate investment process.
In the process of searching and selecting areas for the acquisition of a property for real estate development, investors focus on finding those with the highest expected return on investment. This process, which until now was done using traditional financial and feasibility studies, has now become incredibly simple with mobility analytics and location intelligence based on Big Data.
In order to research and evaluate real estate investment opportunities for commercial, industrial or hospitality use, it is important to consider all social and economic factors in a given area in order to make an informed investment.
Researching and evaluating real estate investment opportunities is not a piece of cake. Whether it is the valuation of a retail or hospitality investment space, it is crucial to take into account all the socio-economic factors of the area in question to ensure a high return.
Location intelligence and POI characterization through Big Data are increasingly being used to make business decisions in the retail, real estate, logistics, and port sectors, among others.
This analysis enables real estate companies to make data-driven decisions on issues that define the success of a real estate business, from acquisitions, leasing, investments to marketing campaigns and operational processes.
Location analytics provides an unprecedented vision of the real estate market, analyzing real-time mobility data such as foot traffic, makes it possible to know the updated prices of economic areas and properties of interest, the development of construction processes, to optimize the real estate agents work routes, identify risk areas, etc.
Predictive analytics has transformed the real estate industry due to its powerful ability to deliver fast and accurate actionable insights. This has largely come about through the advent of Big Data and Geographic Information Systems (GIS) that harness the intrinsic power of real estate data.
Predictive analytics tools take this analysis to the next level to predict future outcomes based on how past and present events occurred. Consumer demographics, housing trends and property price history are some of the areas where predictive analytics represent a huge opportunity for the industry.
Between the first quarter of 2020 and the same period of 2021, the total leasable area in Panama City increased by 4.79%.
Commercial real estate consulting firm Newmark Central America reported that the industrial and logistics real estate market inventory in the Panamanian capital totaled 1,420,480 square meters (m2) of total leasable area, a figure that exceeds the estimate of a year ago.
From September 9 to 10, the VI Latin American Real Estate Congress CILA 2021 will be held in Ciudad Cayala, in zone 16 of the country's capital city, an event that will analyze opportunities to buy properties in the region and the reality of real estate sales in the post-pandemic era.
The Congress, which will be held under the theme "A new beginning in the real estate world", will offer conversations and panel discussions between Latin American countries, corporate stands for sponsors and virtual networking rooms.
The Íntegro business group announced that it will build a mixed-use real estate complex in Zone 11 of the country's capital, which will house 675 apartments and will also have commercial spaces.
The project is called Villa Mariscal and will consist of four totally autonomous towers. Each building will have its own gym, coworking area, meeting areas and rooftop.
Through solutions based on the analysis of satellite photos and machine learning models, it is possible to optimize the process of identifying the best land uses and analyze the areas where a construction project will be developed with a high level of detail, in order to find the optimal location and minimize investment risks.
The accelerated growth in the availability of data and the solutions and technologies being developed to take advantage of it is directly impacting all industries, and the real estate and construction industry is no exception.
In Guatemala, the Ministry of Environment and Natural Resources rejected the environmental instrument for a real estate project known as El Socorro, to be developed in Zone 16 of the country's capital.
Since the project's development was announced, several organizations have expressed their opposition, and even the authorities of the Ministry of Environment and Natural Resources (MARN) were summoned to Congress to discuss the details of the project.
Avenida Medica launched its second tower of clinics located in the area of San Rafael de Escazu, a building that has a construction area of 10 thousand square meters and required an investment of more than $ 13 million.
According to representatives of Portafolio Inmobiliario, the business group that developed the project, the new building will be able to accommodate 135 medical offices and the first will be occupied by commercial premises.
Last year in Costa Rica, the office market vacancy rate doubled from 7.45% in the first quarter of 2020 to 15.15% in the same period of 2021, a rise that was largely induced by the implementation of telecommuting.
In this context of health crisis that was triggered by the spread of Covid-19 several companies changed their work dynamics, with migration to telecommuting being one of the most important changes.
Last February, the construction of an office building in Zone 14 of Guatemala City began, which will be called Park Avenue and will have 7,396 square meters of construction.
The new building, which will have seven levels and will offer profitable spaces of between 880 and 990 square meters for local and multinational companies, will be part of the Parque Las Americas Shopping Center.
Businessmen estimate that between 750 and 800 houses were sold in Nicaragua during the first four months of the year, a figure that would be far from the sales reported prior to the socio-political crisis of 2018, but would exceed the sales of the last three years.
In 2017, before the political and social crisis broke out, 5,000 houses were sold in the country per year.
During the first four months of 2021, interest in apartment rentals, as evidenced by the number of Internet searches and mentions in conversations in the digital environment, increased in all Central American markets.
Through a system that monitors in real time the changes in the interests and preferences of consumers in Central American countries, developed by CentralAmericaData, it is possible to project demand trends in the short and long term, for the different products, services, sectors and markets operating in the region.