Since 2018, the price of the banana box that Costa Rican producers sell to the German supermarket chain ALDI is falling, there is concern that other European chains will begin to negotiate lower prices.
Representatives of the National Banana Corporation of Costa Rica (Corbana) explained that in 2018 the 18.14 kilo banana box sold to ALDI was quoted at 13.55 Euros.
In addition to revolutionizing the concept of transport in cities, Uber is also an example of how trends in price management are changing within companies.
The processes and methods followed by businesses to determine the sales prices of their goods and services are changing as fast as the tastes and preferences of consumers. Products whose prices often vary after a few hours, and "custom" prices are some of the new trends that companies are now following when setting prices. As Ariel Baños explains, the controversial and revolutionary company Uber is a very good example of new ways to set prices today.
Employers claim that the measure has distorted the market and are demanding to suspend it once the six months period ends.
According to the government, the lack of some products with regulated prices in supermarkets is due to a strategy used by companies to get the measure suspended, however, they claim that the situation is due to the distortion in marketing processes caused by the measure.
Experts in the field believe that trying to stabilize prices of basic goods is a short-term measure which is ineffective and unnecessary at a time when inflation is under control.
Mario García Lara, former director of the Bank of Guatemala (Banguat) told S21.com.gt that "... It is a measure which any government can utilize, but only in cases of emergency and you can expect the desired effects in the short term 'but [there are] very ephemeral' ...
The arrival of new competitors with frequencies between Colombia and Central America has generated a reduction in rates, favoring customers.
The opening of routes from Medellin and Bogota to Panama, by the airlines AirPanama and VivaColombia with fares "... up to 70% less than those offered by the subsidiary of Copa Holdings" is already generating benefits to travelers.
After two years of full competition in Costa Rica, insurers are keeping in place aggressive pricing tactics and incentives in the battle for customers.
In an interview conducted by Sergio Morales for Elfinancierocr.com, William Constenla, president of the National Insurance Institute (INS by its initials in Spanish), explained that the company has been forced to confront the price war by offering more services or range of products, offering, for example, zero deductible car insurance, which means that the insured party does not have to pay anything in case of an accident.
The arrival of the Grupo Corporativo Lala could increase demand for raw materials and push up prices.
"The heads of the three major dairy companies, Centrolac, Eskimo SA and Parmalat, have been reviewing the context under which Lala will operate in the country, but they are especially worried about the increased pressure on the milk collection chain and its effect in supplying Nicaragua's domestic and export markets" reports Laprensa.com.ni.
A price war and the entry of new brands, especially beer, have added dynamism to the sector.
"During the period 2011-12 companies launched onto the market products such as Budweiser presented by the company AmBev CentroAmerica, as well as other mixtures made by Cervecería Centro Americana", reported Prensalibre.com.
Sales were also increased by innovative products, such as ready to serve beverages.
There is no faster and more effective way of dooming a good product to failure, than by choosing the wrong pricing strategy.
Companies often put great effort and investment into launching new products. However, everything can go wrong when the pricing strategy fails. Let's look at five examples that can ruin a good project, according to Ariel Baños, economist at Fijaciondeprecios.com and author of "The Secrets of Prices" (Ed. Doubleday, 2011):
Owing to the poor performance of traditional methods, more and more companies are discovering the importance of having a professional approach to pricing strategies.
Ariel Baños, economist and author of " Los secretos de los precios” (The Secrets of prices), writes in Fijaciondeprecios.com:
"’Why worry about prices, if ultimately everything depends on the market? It is better to allocate resources towards reducing costs and increasing sales, which are actions within our grasp and have a direct impact on the outcome.’ This is how a CEO of a major company justifies the neglected place that pricing strategies hold within their organization.
Shipping companies are seeing a decrease in the volume of maritime cargo and their earnings, and have begun to pressure the Panama Canal concerning the toll.
The Panama Canal Authority has set a price increase schedule for the Canal toll for 2009 and 2010, and the large shipping companies, which are experiencing a decrease in earnings due to the drop in maritime trade, are looking for ports where they can operate a lower cost.
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