The I Shop, which is located in San Salvador's Multiplaza shopping center, has a potential market of 380,000 consumers 15 minutes away by car, and 39% of them are interested in tablets, and 14% in desktop computers.
Using the Geomarketing solutions we have developed for our clients, CentralAmericaData's Trade Intelligence team analyzed the environment of some of the main locations of establishments dedicated to the sale of consumer electronics equipment, such as cell phones, laptops, desktops and other items, operating in the countries of Central America. Below is an extract of the study's findings.
How many people live around a shopping center, how old they are, what is their consumption level and what products or services they are looking for, are some of the questions that can be answered with the new geomarketing tools.
Measuring the potential demand of micro markets, based on the evaluation of the environment of a shopping center and its comparison with other similar sales points, has become essential to design adequate commercial strategies.
The Mega Mall is a sales point in San Pedro Sula, Honduras, which holds a captive market of more than 78 thousand people, which can be covered with home delivery just five minutes away by car.
At CentralAmericaData we developed a geomarketing tool based on interactive isochronous maps, through which you can identify where people are and what characteristics they have as consumers. The map incorporates, for any Central American country, the variables population, income and average monthly expenses. With this information, it is possible to identify potential clients and define promotional strategies accordingly, or also explore home delivery times from any point of sale.
The Galerias Shopping Center in Escalon and its surroundings is a commercial point that in San Salvador has a large market of more than 318 thousand people, which can be covered with home delivery just 15 minutes away by car.
In CentralAmericaData we developed a geomarketing tool based on interactive isochronous maps, through which you can identify where people are and what characteristics they have as consumers. The map incorporates, for any Central American country, the variables population, income and average monthly expenses. With this information, it is possible to identify potential clients and define promotional strategies accordingly, or also explore home delivery times from any sales point.
Multiplaza Escazu and its surroundings is a commercial point that in Costa Rica monopolizes a captive market of more than 176 thousand people, which can be covered with home deliveries just 15 minutes away by car.
In CentralAmericaData we developed a geomarketing tool based on interactive isochronous maps, through which you can identify where people are and what characteristics they have as consumers. The map incorporates, for any Central American country, the variables population, income and average monthly expenses. With this information, it is possible to identify potential clients and define promotional strategies accordingly, or also explore home delivery times from any sales point.
The location of a sales point in any city in Central America can yield significantly different results, since the concentration of people on site, the expense they incur and the estimated time for home delivery in the area all have a significant influence.
In CentralAmericaData we developed a geomarketing tool based on interactive maps, through which it is possible to identify where people are and what characteristics they have as consumers.
The restrictions on mobility decreed in the region open up new opportunities for sales points such as small self-service shops, grocery stores and corner shops, which can make use of home delivery service schemes to boost their sales in this context.
In the current context of health crisis, large supermarket chains have implemented safety and hygiene protocols, which force consumers to assume long waiting times to do their shopping.
Locating customers and estimating their potential consumption, choosing strategic locations for distribution points and calculating product delivery times are some of the tasks that occupy companies in this context of changing consumption patterns.
Many of the changes in purchasing patterns resulting from the crisis generated by the Covid-19 virus in the region will not be temporary; several of them are here to stay.
After investing $17.5 million, PriceSmart opened a new branch in the nation's capital, located in the Metro Park shopping complex.
The new supermarket is located on a 17,368 square meter lot, and has a construction area of 7,295 square meters, of which 4,577 are dedicated to the sales floor.
For the last quarter of 2019, Opticas Visión plans to open five stores to sell visual health products, which will be added to four others already opened by the company this year.
Not giving details of the locations of the new sales outlets that will start operating at the end of the year, company executives explained that they currently have 144 branches throughout the country.
For the rest of 2019 and next year, the chain of furniture and appliance stores La Curacao plans to open 40 new sales points in the region.
Managers of the company in Guatemala, El Salvador, Honduras, Nicaragua, Costa Rica and Dominican Republic, reported that currently have 319 stores, and with the projected investment would reach a total of 359 sales points.
The Colombian company Patprimo invested in the opening of two stores located in Curridabat and Escazú, with an estimated investment of around $800 thousand.
The South American company reported that the investment in the operation of the premises in Multiplaza Curridabat and Multiplaza Escazú totaled $800,000, and will sell clothing such as dresses, shoes, accessories, jeans, blouses, casual clothing and underwear, among other items.
The Tiendas Universal chain announced that it plans to open seven sales points dedicated to the commercialization of visual health items, which would begin operating before the end of 2019.
The first point, located in Lincoln Square, was opened to the public on July 24. The other two, which will start operating in the next few days, will be on Central Avenue and Multiplaza in Curridabat.
After making a strategic alliance with the firm Dollarama, the business conglomerate plans to open 225 new stores dedicated to the sale of home and office goods in El Salvador, Guatemala and Colombia.
It was reported that the Canadian company Dollarama reached an agreement to acquire a 50.1% stake in the chain of stores of Salvadoran origin Dollarcity, in a transaction estimated at $85 million to $95 million.
The chain of hardware stores EPA will open from July 4th its fourth sales point, which will be in a shopping center in Zone 10 of the country's capital.
The company reported that in its new store that will be in Rambla 10 Shopping Center, will offer more than 15 thousand items distributed in 27 categories related to construction.
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