For the third quarter of 2021 a recovery is observed in the Central American region by importing almost $400 million of televisions, mainly from Mexico with sales of $213 million, monopolizing the Central American market.
Figures from the Trade Intelligence Unit of CentralAmericaData: [GRAFICA caption="Click to interact with the graphic"]
In the Dominican Republic, the Presidency's Social Assistance Plan is tendering for the supply of appliances and household goods to be donated to low-income families for a 12-month period.
Dominican Republic Government Purchase PASP-CCC-LPN-2021-0003:
"Appliances, household goods and furniture required:
In recent years, televisions manufactured in Mexico have lost importance according to the amount purchased, since in the first half of 2016 they represented 54% of total regional imports and for the same period in 2020 the proportion fell to 39%.
Figures from the Trade Intelligence Unit of CentralAmericaData: [GRAFICA caption="Click to interact with the graphic"]
Between July and October 2020, the number of people in Guatemala looking online for options to buy a coffee machine increased by 87%, while the number of Salvadoran consumers looking to buy a vacuum cleaner decreased by 60%.
CentralAmericaData's interactive platform, Consumer Insights, monitors in real time changes in consumer habits in all markets in the region and in other Latin American countries, with fundamental information to understand their behavior, new trends and anticipate eventual changes in their purchasing patterns.
During the first quarter of the year, TV imports by companies in the region totaled $74 million, which is 9% less than the amount reported for the same period in 2019.
Figures from the Trade Intelligence Unit of CentralAmericaData: [GRAFICA caption="Click to interact with the graphic"]
Interest in household appliances fell considerably in Central America in March and April, but in recent months the situation has been reversed and the volume of interactions related to the issue has grown among consumers in the countries of the region.
Through a system that monitors in real time changes in consumer interests and preferences in Central American countries, developed by CentralAmericaData, it is possible to project short and long term demand trends for the different products, sectors and markets operating in the region.
When Central American economies begin to relax the restrictions that have been adopted to prevent the spread of covid-19, sales of plasma screens are predicted to be among the largest drop in sales.
Using a demand-income sensitivity model developed by the Trade Intelligence Unit of CentralAmericaData, it is possible to project the variations that household demand for different goods and services will undergo as the most critical phases of the spread of covid-19 are overcome and the measures restricting mobility in the countries of the region are lifted.
During the first quarter of the year, imports of televisions from companies in the region totaled $81 million, 20% less than the amount reported for the same period in 2018.
Figures from the Trade Intelligence Unit of CentralAmericaData: [GRAPHIC caption="Click to interact with the graphic"]
From October 1, 2020, the analog television signal will cease to function in the provinces of Panama, Panama West and Colon, to switch to the digital signal.
Starts analog power off countdown for open TV signal. On October 1, 2020, the Digital Terrestrial Television open signal enters into force in Phase I in the provinces of Panama, Colon and West Panama, informed the National Authority of Public Services (ASEP).
9% of Costa Rican consumers are interested in gaming consoles, and almost half of them are between 21 and 30 years old, and have a high level of purchasing power.
An analysis of consumer interests and preferences in Costa Rica, compiled by CentralAmericaData's Trade Intelligence Unit, provides interesting results on the preferences and favoritism of people who show interest in the different types of electronic equipment available. [GRAFICA caption="Click to interact with graphic"]
In El Salvador, the Ministry of Economy drafted a bill to regulate the commercialization and importation of devices not compatible with digital television, but the Superintendence of Competition failed to endorse it.
At the end of 2018, the country began its transition to digital television, since the state-owned TV channel Canal 10 began broadcasting the open digital signal, and it was reported that in the next three years it will have to be implemented by private TV stations.
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