Pet shop owners need to apply location intelligence techniques and foot traffic analytics to identify consumer mobility patterns, in order to maximize sales and generate more efficient expansion models.
The correlation between foot traffic, sales, and the success of pet shops franchises have been studied and proven, so the development of this type of analysis has become a priority in the site selection process and expansion modeling.
In 2020, Costa Rica was the largest importer of pet food with a value of $41.7 million, in addition, the United States was the largest supplier of this category in Central America with a $61.4 million share.
Figures from the Trade Intelligence Unit of CentralAmericaData: [GRAFICA caption="Click to interact with the graphic"]
Between February 2018 and September 2020, an upward trend was reported in the average price of Central American pet food imports, going from $0.95 to $1.09 per kilo, which is equivalent to a 15% variation.
Figures from the Trade Intelligence Unit of CentralAmericaData: [GRAFICA caption="Click to interact with the graphic"].
From January to June 2020, companies in the region imported $110 million in dog and cat food, 18% more than the same period in 2019, a rise that is explained by the increase in purchases in all Central American markets.
Figures from the Trade Intelligence Unit of CentralAmericaData: [GRAFICA caption="Click to interact with the graphic"]
Go Pet, located in Paseo General Escalon in San Salvador, has a potential market of 465 thousand consumers 15 minutes away by car, and of this group of people 27% are interested in dogs and 20% in cats.
Using the Geomarketing solutions we have developed for our clients, CentralAmericaData's Trade Intelligence team analyzed the environment of some of the main locations of the establishments dedicated to the sale of veterinary articles, food or services for pets, operating in the countries of Central America. The following is an abstract of the study's findings.
Given this business context in the region's markets, interest in pet food has rebounded, with Guatemala, Costa Rica and Panama recording the largest increases in interactions associated with the topic.
Through a system that monitors in real time changes in consumer interests and preferences in Central American countries, developed by CentralAmericaData, it is possible to project short and long-term demand trends for the different products, sectors and markets operating in the region.
From January to March 2020, companies in the region imported $52 million in dog and cat food, 11% more than what was reported for the same period in 2019, which is explained by the increase in purchases in the markets of Costa Rica and El Salvador.
Figures from CentralAmericaData's Commercial Intelligence Department: [GRAFICA caption="Click to interact with the graphic"]
In Central America about 2 million people are looking to buy some kind of pet supply online, and 13% of these consumers explore options for buying cat food.
The interactive information system, developed by CentralAmericaData, monitors in real time the changes in consumer habits in all markets of the region, with fundamental information to understand the new commercial environment that has emerged in an accelerated manner.
It is estimated that in Costa Rica at least 40% of the premises located in shopping malls have been forced to close permanently due to the restrictions imposed by the covid-19 outbreak.
From January to September 2019, companies in the region imported $144 million in dog and cat food, and purchases from Mexican companies increased 4% over the same period in 2018.
Figures from the Trade Intelligence Unit at CentralAmericaData: [GRAFICA caption="Click to interact with graphics"]
Some pet service providers claim that their sales have been sustained, while others report that their income is beginning to recover after overcoming a period of economic slowdown.
In recent years the Panamanian economy recorded a slowdown, since in 2018 the Gross Domestic Product of the country reported a 3.7% year-on-year growth, far from the increases of 11.3% and 9.8% reported in 2011 and 2012, respectively.
In Guatemala, the population with the highest average income shows interest in reptiles and fish, and two out of ten consumers show interest in cats as pets.
An analysis of consumer interests and preferences in Guatemala, prepared by the Trade Intelligence Unit of CentralAmericaData, gives interesting results on the characteristics and people who show interest in pets.
From January to June 2019, companies in the region imported $93 million in food for dogs and cats, and purchases from Mexican companies increased 10% over the same period in 2018.
Figures from the Trade Intelligence Unit at CentralAmericaData: [GRAFICA caption="Click to interact with graphics"]
From January to March 2019, companies from countries in the region imported $47 million in food for dogs and cats, 12% more than was reported in the same period in 2018.
Figures from the Trade Intelligence Unit at CentralAmericaData: [GRAPHIC caption="Click to interact with graphic"]
Operating Company dedicated to the manufacture of gluten-free and sugar-free products, OHNE brand. The OHNE brand has 8 product lines: square bread, sweet...
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