Big Data together with mobility analytics and location intelligence techniques allow increasingly accurate estimates of the levels of visits received by points of sale, revealing geographic patterns of brand loyalty and market penetration.
Get to know the competition and how they behave in the market is now possible, thanks to technological tools that provide an overview of mobile device activity associated with brand locations, helping to visualize a detailed picture of consumer engagement, brand loyalty, and market share.
A list of seven signs to look out for in order to stop you, your boss and your peers becoming bad managers.
Bad managers are often blissfully unaware that they are underperforming. Steve Tobak writing for bnet.com suggests the following tips for identifying when you need to take a long hard look at yourself.
1. Your group is underperforming: very often can be traced back to a management issue.
Although many people feel uncomfortable with the concept, personal branding is becoming more and more important for professional success.
Many people feel comfortable with it, and practice the art of personal marketing and branding in an almost intuitive way. But there are many others who don’t like to stand out from the crowd.
However, personal branding is necessary, and not just on a personal level, as it is becoming very important in the corporate world.
español
7288
