Between July and October 2020, the number of people in Guatemala looking online for options to buy a coffee machine increased by 87%, while the number of Salvadoran consumers looking to buy a vacuum cleaner decreased by 60%.
CentralAmericaData's interactive platform, Consumer Insights, monitors in real time changes in consumer habits in all markets in the region and in other Latin American countries, with fundamental information to understand their behavior, new trends and anticipate eventual changes in their purchasing patterns.
Interest in household appliances fell considerably in Central America in March and April, but in recent months the situation has been reversed and the volume of interactions related to the issue has grown among consumers in the countries of the region.
Through a system that monitors in real time changes in consumer interests and preferences in Central American countries, developed by CentralAmericaData, it is possible to project short and long term demand trends for the different products, sectors and markets operating in the region.
More than 4 million people in the region are looking to buy appliances online, and 19% of these consumers are exploring options for purchasing climate control equipment.
The interactive information system developed by CentralAmericaData, monitors in real time the changes in consumer habits in all markets of the region, with fundamental information to understand the new commercial environment that has emerged in an accelerated manner.
In recent weeks, interest in kitchen appliances in the region's markets has increased, with Honduras and Guatemala recording the largest increases in interactions on the subject.
Through a system that monitors in real time changes in consumer interests and preferences in Central American countries, developed by CentralAmericaData, it is possible to project short and long term demand trends for different products, sectors and markets operating in the region.
In Central America, it is estimated that Mabe, Panafoto, Elektra Guatemala, El Gallo mas Gallo de Alajuela, GMG Comercial and Corporación de Supermercados Unidos, account for about 16% of total imports of microwave and electric ovens.
A study by the Trade Intelligence Unit of CentralAmericaData indicates that Distribuidora Electrónica, Whirpool Guatemala and Operadoras de Tiendas S.A., are other companies that have a considerable share in the Central American market for electric ovens.
At the regional level, it is estimated that Mabe Guatemala, Distribuidora Electrónica, GMG Comercial Costa Rica and Mabe de El Salvador accounted for about 23% of total kitchen imports.
A study by CentralAmericaData's Trade Intelligence Unit shows that El Gallo Más Gallo from Alajuela, Whirpool Guatemala and Agencias Wayare other companies with a considerable share of the Central American kitchen market.
From January to June 2019, companies in Central American countries imported microwave ovens for $17 million, which is 8% more than the amount reported for the same period in 2018.
Figures from the Trade Intelligence Unit at CentralAmericaData: [GRAFICA caption="Click to interact with graphics"]
In the first quarter of 2019, purchases of electric ovens and grills in the region's countries totaled $20 million, and purchases from companies in Mexico increased 14% over the same period in 2018.
Figures from the Trade Intelligence Unit at CentralAmericaData: [GRAPHIC caption="Click to interact with graphic"]
Instead of focusing on being more efficient in its lines of business and stop generating losses, the Costa Rican Electricity Institute will now focus on marketing electric kitchen templates for residential use.
Directors of the Costa Rican Electricity Institute (ICE) stated that after evaluating consumers' purchasing intentions and conducting a financial and risk analysis, they concluded that the launch of the product, called induction templates, in the Costa Rican market is justified.
From January to September 2018, companies in Central American countries imported microwave ovens for $25 million, 6% more than was reported in the same period in 2017.
Data from the Trade Intelligence Unit at CentralAmericaData: [GRAFICA caption="Click to interact with graphics]
From January to November 2018, imports of household appliances in Nicaragua totaled $106 million, 35% less than reported in the same period of the previous year.
Between the first eleven months of 2017 and the same period in 2018, foreign purchases of household appliances fell from $164 million to $106 million, according to the most current figures from the Central Bank of Nicaragua.
In the wholesale appliance distribution business in Costa Rica, it is estimated that Supro Suplidora and Corporación Watersonn represent close to 15% of the market share.
An analysis of CentralAmericaData's information shows that other companies with considerable commercial activity in the wholesale of appliances are Mabeca and Solcasa.
From January to June 2018, companies in Central American countries imported microwave ovens for $16 million, 10% more than was reported in the same period in 2017.
Figures from the Trade Intelligence Unit at CentralAmericaData: [GRAFICA caption="Click to interact with graphic"]
In the first half of the year, purchases of electric kitchen ovens and grills in the countries of the region totaled $37 million, 5% more than imports in the same period in 2017.
Figures from the information system on the Electrical Kitchen Ovens and Grills Market in Central America complied by the Business Intelligence Unit at CentralAmericaData: [GRAFICA caption="Click to interact with graphic"]
Operating Company dedicated to the manufacture of gluten-free and sugar-free products, OHNE brand. The OHNE brand has 8 product lines: square bread, sweet...
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