In this new commercial reality, market opportunities are identified for hygiene and personal care items that are manufactured with natural ingredients and produced with environmentally friendly materials.
Products that provide relief to the skin, given the consequences caused by Covid-19 from constant hand washing and mask use, are other items that consumers value today.
Reduced consumption of diapers and the drop in demand for toilet paper and paper towels used in restaurants, offices and hotels are some of the transformations faced by companies in the sector in this new commercial reality.
Because of the covid-19 outbreak, Central American families have been staying home longer than usual. This change in people's behavior led to a drop in the sale of baby diapers, according to businessmen in the sector.
Revlon, Nivea and Speed Stick are some of the brands with the greatest presence in the searches and conversations of high-powered consumers on the Internet and social networks.
An analysis of the interests and preferences of consumers in Central America, prepared by the Trade Intelligence Unit of CentralAmericaData, gives interesting results about the preferences and tastes of people for deodorants and other personal care items.
From January to July 2020, Central American companies imported perfumes and toilet water for $17 million from Mexico, 40% less than in the same period in 2019, mainly due to the decrease in purchases from Guatemala and El Salvador.
Figures from the Trade Intelligence Unit of CentralAmericaData: [GRAFICA caption="Click to interact with graphic"]
In Central America, interactions in the digital environment associated with perfumes and fragrances, as well as products to prevent hair loss, skin care and nails, have rebounded in the current context.
Through a system that monitors in real time changes in consumer interests and preferences in Central American countries, developed by CentralAmericaData, it is possible to project short and long term demand trends for different types of furniture, products, services, sectors and markets operating in the region.
In recent months in the digital environment, interest in cosmetics and make-up articles has been increasing in all countries of the region.
Through a system that monitors in real time changes in the interests and preferences of consumers in Central American countries, developed by CentralAmericaData, it is possible to project short and long term demand trends for the different products, sectors and markets that operate in the region.
From January to March of this year, the countries of the region imported $77 million in diapers and similar items, 2% more than in the same period in 2019, with Guatemala, Nicaragua and Costa Rica being the markets that increased their purchases the most.
Figures from the Trade Intelligence Unit of CentralAmericaData: [GRAFICA caption="Click to interact with graphic"]
In Central America more than 16 million people show interest online in cosmetics and personal care products, with fragrances, and hair and skin protection products being some of the most highly positioned terms in the minds of consumers with high purchasing power.
An analysis of the interests and preferences of consumers in Central America, prepared by the Trade Intelligence Unit of CentralAmericaData, shows interesting results on the preferences and tastes of people in various foods, products, services, restaurant chains and activities.
Around Belisario Porras Park, between Peru Avenue and Cuba Avenue in Panama City, is a sales point that at a distance of 10 minutes walking, monopolizes a captive market of 47 thousand people who together spend $ 7 million, and of them, 38% show interest in cosmetics.
In CentralAmericaData we developed a geomarketing tool based on interactive maps, through which you can identify where people are and what characteristics they have as consumers. The map incorporates, for any Central American country, the variables population, income, average monthly expenditure and consumer interests. With this information, it is possible to identify potential clients and define promotional strategies accordingly, or also explore home delivery times from any sales point.
During the next few months, it is estimated that sales of lotions and perfumes in the Salvadoran market will decrease by about 6%, compared to the levels reported before the crisis.
In Central America, nearly 3 million people are looking to purchase a beauty service or product online, and 31% of these consumers explore options for buying makeup and cosmetic items.
The interactive information system developed by CentralAmericaData, monitors in real time the changes in consumer habits in all markets of the region, with fundamental information to understand the new commercial environment that has emerged in an accelerated manner.
From the evaluation of several points of attention in Panama City, with specialized tools of geomarketing it is possible to contrast the amount of clients that are interested in services of beauty salons, their capacity of expense and their ages.
At CentralAmericaData we developed a geomarketing tool based on interactive isochronous maps, through which it is possible to identify where people are and what characteristics they have as consumers. The map incorporates, for any Central American country, the variables population, income, average monthly expenditure and consumer interests. With this information, it is possible to identify potential clients and define promotional strategies accordingly, or also explore home delivery times from any sales point.
In recent weeks, interest in activities such as yoga and pilates, and in personal hygiene and weight loss products, has increased in Central American markets.
Through a system that monitors real-time changes in consumer interests and preferences in Central American countries, developed by CentralAmericaData's Trade Intelligence Unit, it is possible to project short and long-term demand trends for the different sectors and markets operating in the region.
When the economy begins to return to normal, as the phases of the pandemic are overcome in the country, it is estimated that the demand for cosmetics will have decreased by 4%.
Using a demand/income sensitivity model developed by the Trade Intelligence Unit of CentralAmericaData, it is possible to project the variations in demand by Nicaraguan households for different goods and services as the most critical phases of the spread of covid-19 are overcome and the country's restrictions are lifted.
Using acrylic barriers for customer care, diversifying the services and cleaning products offered, are some of the strategies being implemented by beauty salons and personal care centers in Costa Rica, to address the health and economic crisis.
Given the strong impact that companies dedicated to personal care have received due to the social distancing measures and the home quarantine decreed in the country, the use of digital platforms to communicate with customers has been a determining factor in staying afloat.
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