In order to streamline the processes of import and export of agricultural, livestock and hydrobiological inputs and products, the virtual platform VISAR online was enabled in Guatemala.
This tool is aimed at the productive sectors, importers of products of animal and vegetable origin, agricultural inputs and exporters of agricultural, livestock and hydrobiological products, which will now reduce time in their efforts with the use of cutting-edge technology, typical of the digital era, informed the Ministry of Agriculture, Livestock and Food (MAGA).
DÚ, a digital platform that allows passengers to make online purchases at the Juan Santamaria Airport, began operating on February 22 at the air terminal.
The new "marketplace" platform operates on the website www.dushop.cr and for the moment only offers products from Britt Café Bakery and Britt Shop Costa Rica, of Morpho Travel Retail.
Mawi and Tenndo are recently created digital platforms that in the Costa Rican market will be dedicated to commercialize services and products of SMEs and independent professionals through the Internet.
Given the accelerated emergence of the new commercial reality and the change in people's consumption habits, online sales have gained ground, since due to the covid-19 outbreak consumers prefer to stay at home longer.
Although sales are not expected to exceed those of the 2019 Christmas season, businesses expect revenues to be robust in the context of the pandemic, a situation that could be enhanced by the dynamism of digital channels.
The spread of covid-19 generated an economic crisis, which for most of 2020 significantly affected the commercial sector. Despite the fact that in the context of the new business reality and changing consumer habits, commercial establishments are still in the process of adapting, there is optimism among businesspeople regarding end-of-year sales.
Lincoln Plaza began operating a virtual platform in which customers can purchase products that are sold in the physical stores that already operate in the property.
EPK, Uno Sports, Claire's, Totto, Xiami, Miniso, TOYS, Liberia Internacional, Opticas Munkel, Aldo Nero, Ibiza and GNC, are some of the stores that will offer their products through the new digital platform.
When mobility restrictions were decreed due to the covid-19 outbreak, interest in e-commerce services rebounded in all Central American markets, but, in the last few weeks a decrease in the number of Internet searches associated with the topic has been reported.
Through a system that monitors in real time changes in consumer interests and preferences in Central American countries, developed by CentralAmericaData, it is possible to project short and long term demand trends for the different products, sectors and markets operating in the region.
The covid crisis forced companies to accelerate the digital transformation process they had been experiencing, forcing the implementation of new business strategies that, far from disappearing when the pandemic passes, will remain and be reinforced.
Crib economy, geolocalization, digital shopping... are terms that have always existed in the language spoken by marketing, sales and business strategy experts, but in recent months, such terms have once again echoed, and with great force, in the business strategy discussions of practically all companies in the world.
In the new normal, interest in e-commerce in the region's markets continues to rise, with Guatemala, Costa Rica and Panama being the countries that recorded the greatest increases in interactions associated with the topic.
Through a system that monitors in real time changes in consumer interests and preferences in Central American countries, developed by CentralAmericaData, it is possible to project short and long term demand trends for the different products, sectors and markets operating in the region.
25% of the people in El Salvador who seek to purchase products and services online try to hire an educational service, 21% seek access to a financial service and 19% are interested in acquiring electronic equipment.
The interactive information system developed by CentralAmericaData, monitors in real time the changes in consumer habits in all markets of the region, with fundamental information to understand the new commercial environment that has emerged quickly.
Of the total number of people in Honduras who are looking to purchase products and services online, 21% are trying to hire an educational service, 20% are exploring options to access some financial service and 13% are looking to buy a home and garden item.
The interactive information system developed by CentralAmericaData, monitors in real time the changes in consumer habits in all markets of the region, with fundamental information to understand the new commercial environment that has emerged in an accelerated manner.
Starting in September, Hugo App will offer companies in the region an online store service, which will include a website, logistics, electronic invoicing and inventory management.
The new tool of the application of Salvadoran origin will be called Hugo Business, platform that will begin to operate from September 1st in Guatemala, and in the case of El Salvador, Honduras, Nicaragua and Dominican Republic, will begin in October.
The opportunities derived from the habit of buying online, together with the current business scenario, are creating an environment where the offer of different brands of clothing and restaurants are brought together in virtual platforms.
With the spread of covid-19, social distancing measures were decreed in the region's markets, a situation that led to radical changes in consumption habits and shopping methods.
The health crisis, quarantines and social distancing measures in Central American countries, forced individuals and companies to accelerate the adoption of new technologies, which caused the digital to become the center of all interactions.
In this scenario of covid-19 propagation, companies have had to migrate to the digital at great speed. The digitalization plans that companies were planning to implement in a period of 1 to 3 years are now being implemented in a few weeks, according to an analysis called "The Digital Agenda: Opportunities for the Service Sector", prepared by the Market Intelligence Unit of the Guatemalan Export Association (Agexport).
In the current scenario of changing consumer habits, interest in bicycle accessories, gardening items and beer has grown among Costa Rican consumers in recent weeks.
Through a system that monitors in real time changes in consumer interests and preferences in Central American countries, developed by CentralAmericaData, it is possible to project short and long term demand trends for the different products, sectors and markets that operate in the region.
Click Box, a company that replicates the business model of Amazon and AliExpress, entered the Salvadoran market a few months ago and so far sells products from some 50 local businesses.
In this scenario of changing consumer habits, which emerged from the spread of covid-19, online commerce has reported a considerable rise. A report by CentraAmericaData states that interest in e-commerce services in El Salvador has been growing since January 2020, and that this trend has continued.
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